DESIGN CHATTER
How to Avoid Brand Dilution and Stay True to Your Visual Identity
Dec 11, 2024
The face of your brand is what helps people recognize your business. But if it looks different every time they see it, naturally, they’re going to be confused. They know something has changed, but they can’t quite put their finger on it.
Because they’re focused on this, they aren’t paying attention to your message and are more likely to disregard it entirely.
When your visual identity shows signs of inconsistency,
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Jaguar Rebrand Leaps Towards EVs
Dec 06, 2024
As we wrote about last week, Jaguar just unveiled a rebrand that has had many people having thoughts, theories, and hypotheses about what they were thinking. This week, Jaguar unveiled the car behind the new “Copy Nothing” brand, the Type 00, an electric concept car. Debuted at Miami Art Week, the car showcases a futuristic new look. Jaguar also announced that by 2026, they will have an electric-only lineup, which is a big move in the industry.
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Facing the challenges of scaling your brand identity with your business
Dec 05, 2024
Growth is great, right? It means you have more resources to introduce new products and services to current and new customers. However, your sales and marketing materials also need to reflect this growth.
Your visual identity plays a significant role in communicating with your audience, and it has to be flexible enough to extend into more complex campaigns while maintaining your brand’s core essence.
But, there are some potential issues you could run into with your brand identity as your business scales.
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5 Design Mistakes to Avoid for Your First Marketing Campaign Launch
Dec 05, 2024
Launching your first marketing campaign is exciting because it culminates all those days and weeks spent dreaming, ideating, and planning.
And while you have a big idea for your campaign, something else needs to be locked down to make it a success — your campaign’s design.
We’re experienced in creating branded design assets for businesses of all sizes, and we want to share the five most common design mistakes that happen when launching a marketing campaign for the first time.
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Spotify Wrapped Gets A Design Remix
Dec 04, 2024
Spotify Wrapped season is here (yay!), and this year, there’s a twist: mysterious logos inspired by this year’s top artists streamed on the platform. These remixes of Spotify’s very recognizable logo celebrate the album art and acknowledge the music that defined 2024. The catch is that the logos aren’t labeled, and it’s up to fans to decode which references which artist!Whether you recognize Beyonce, Billie Eilish, or Charli XCX in these designs, one thing is not in doubt: Spotify Wrapped continues to be a highlight of the year’s end!.
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A Visual Design for an Invisible Fragrance
Nov 29, 2024
Elsewhere Fragrances, a scented candle company renowned for crafting scents that transport you to imaginary, dreamy worlds, sought a visual identity to capture the essence of their invisible fragrances. To bring this vision to life, they partnered with Studio AWP.
Drawing inspiration from dusty library shelves, laboratory notebooks, and vintage aesthetics, AWP developed a typographic and visual identity that emphasizes the ideas the fragrances evoke, rather than the literal scents that compose them.
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