DESIGN CHATTER
Imitation Is The Sincerest Form Of Flattery
Jul 12, 2024
While in the South we know Duke’s is the best mayo, in Canada, Hellman’s reigns supreme. As Canada’s No.1, they’ve decided to embrace their imitators with pride this Canada Day. In a clever campaign by Ogilvy, Hellmann’s highlights its iconic status with the slogan “Proudly Imitated Since 1913.” The cheeky campaign features a nearly reconstruction of the famous yellow and blue jar recreated with scraps of their competitors’ packaging, showcased on social media and on a giant billboard.
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Threads Logos That Just Didn’t Make The Cut
Jul 10, 2024
When you see a brand’s logo, it can be hard to imagine anything else to represent them. But behind every logo, are a LOT of failed iterations. Here’s a great look behind the scenes at some of the logo options that didn’t make the cut for Threads, Meta’s answer to Twitter/X. The app came out one year ago this month, so to mark the occasion, the head of Instagram unveiled the curtain on 40 potential logos that just didn’t make the grade.
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How SMBs Can Stretch Their Design Budgets Further
Jul 08, 2024
If you’ve gone through your budget for the year and realized you’re operating with limited resources, it’ll affect how much you can allocate across the organization, including marketing and design.
While these financial constraints are challenging, they also offer an opportunity to be creative with how you use them, and we have a few suggestions for small- to mid-sized businesses who want to make their design budgets go further.
Smart budgets and realistic project scopes
You’ve got a plan for marketing your business,
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3 Tips for Overcoming Issues Affecting Your Marketing & Design Schedule
Jul 08, 2024
Time is our most precious resource. It’s the one thing you can’t get back once it’s gone. With that said, building efficiencies into the marketing and design process is essential as more organizations have to do more in less time.
So, let’s review a few of the most common problems when time constraints impact marketing campaigns and how to prepare for them.
Problem: Quick Turnarounds
Some opportunities, requests, and even demands force you and your team to put everything else aside and focus on only that one thing.
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Why Are Tennis Balls Yellow?
Jul 03, 2024
Turns out, we owe the distinctive yellow color to our favorite nature documentary narrator, David Attenborough! Yea, seriously. We read this article this week and had to share. That vibrant “tennis ball yellow” that seems like it’s always been the color, owes its origin to an unlikely combination: television technology and the influence of one Sir David Attenborough. In the 1970s, as color television became more widespread, Attenborough was an exec at the BBC and encouraged a shift from white tennis balls to yellow to enhance the visibility on the new color screens.
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Cottage Cheese Gets a Gen Z Makeover
Jun 28, 2024
Creative agency &Walsh was tasked with refreshing the image of cottage cheese from old fashioned, horrifying 70s diet food to a trendy and fun staple for a younger audience. So naturally, they turned to where the trends live these days: TikTok. By harnessing the viral trends on the social media platform, the agency was able to rejuvenate the image of Good Culture’s cottage cheese with vibrant ads that showcase a whole new demographic. This isn’t your grandma’s cottage cheese!
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