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DESIGN CHATTER

Here on Design Chatter, we post the latest and greatest about KEYLAY, helpful industry information, creative design ideas, small business need-to-knows and the occasional off the wall post just to lighten your day. We hope you enjoy, and we encourage you to comment and share the posts on your social networks!

Venn Diagrams Meets AI Image Generator

Feb 05, 2025

Let’s face it, AI is here to stay, so since we can’t beat it, it’s time to join it! Writing prompts for generative AI output is a little bit of an art form. Venn Genn is a new tool from Super Random that can help you learn how to modify prompts to get the best generative AI image for your needs. The overall prompt goes into the text field, but the venn diagram is where the prompt precision comes in: the left circle modifies the style of the output,

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How KEYLAY lays the foundation for long-term partnerships

Feb 03, 2025

Finding a partner who proves they have your best interest at heart can change the trajectory of your business for the better.

Because of this, we’re serious about client relationships. Making them. Building them. And keeping them.

Collaborating with us means having a creative team that understands your brand inside and out. This knowledge extends into how we work with you to straighten out workflows, ensure brand consistency, and ultimately save your business money over time.

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Does your business need a design retainer?

Feb 03, 2025

What is the best route to get the most out of your design budget? It’s a familiar situation many small- and mid-sized businesses find themselves in as they execute their sales and marketing initiatives.

And the answer to the question is: It depends.

Many design agencies, including ours, offer project-based and retainer payment structures. With project-based work, you benefit from creative expertise without a long-term commitment. Meanwhile, retainers provide a dedicated,

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When You Are Your Own Client: The Hardest Assignment

Jan 31, 2025

Designing a book cover is an art of endless, endless iterations, as author Mary Childs discovered during the creation of the cover art for her novel, The Bond King. While the final cover ended up being designed by an in-house art team, the author embarked on her own tandem creative journey, generating 13 cover art concepts that visually explored everything from yoga poses to bond certificate-inspired cliffs. Her design process highlights and explores the delicate balance a book cover design must walk: visually distilling what the book is all about,

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Squid Game is a Sleeper Masterclass in Branding

Jan 29, 2025

Squid Game was a hit from the moment it aired, but the success goes more than just skin-deep. The Netflix series has an unmistakably bold and consistent visual identity, with jarring colors and outsized shapes. From the angular, geometric logo that reflects the mysterious nature of the games, to the now-iconic circle, square, and triangle icons that appear throughout the players’ ordeal, every design choice communicates intentionality. Even the striking pink and teal color palette makes the sharpest color palette,

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New Year, New Branding Trends

Jan 24, 2025

Senior Designer at Mother Design, Bentzion Goldman, checks his 2024 branding trends predictions for accuracy and tries to forecast what the branding industry will look like in 2025. And the verdict is in: branding is taking bold turns in response to the uncertainties of the past year. The playful “dopamine design” of 2024, featuring bubbly fonts and bright color palettes, is making way for meaningful moments of joy and immersive brand storytelling. From Faculty’s Stone Age-inspired rebrand to Robinhood’s mature,

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