DESIGN CHATTER
“More Than 190 Countries, One Shared Star”
Jul 24, 2024
The Olympics connects the entire world in a unique way, and Heinekin is capitalizing on that with a new campaign in France, designed by the Antwerp-based agency WeWantMore. Instead of the tired old “S\six degrees of separation”, this campaign promotes a theme of “seven continents of connection”. The special cans and bottles feature vibrant designs that celebrate and draw design inspiration from the diverse nations where Heineken is enjoyed, combined under the iconic single Heineken star.
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Boyz n the Hood & the Art of Visual Identity
Jul 19, 2024
The Academy Museum of Motion Pictures has a new exhibit that highlights a film that is an undeniable 90s cultural zeitgeist, but also unmistakably a visual icon as well: “Boyz n the Hood”. The exhibition, featuring production elements and photographs by production photographer D. Stevens, honors the movie’s legacy in depicting Black life and culture. The display includes bold environmental graphics and a pastel mural inspired by the film’s setting, highlighting the cultural and visual impact of Singleton’s work and Brent Rollins’
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2024’s Halftime Report on Logo Trends
Jul 17, 2024
We’re halfway through 2024 (yea, I know…anyway, moving on) and LogoLounge is here with a trend report revealing trends they’ve seen so far this year in logo design. This year’s 15 trends highlight bold experimentation, with logos being “boxed, chopped, dropped, liquified, and sticker-ified”, to quote the report. Sounds painful! Gradients are back, and are now more organic and include animation, while icons and letterforms include endless 2D and 3D variations. Key trends include ‘flat box’
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Imitation Is The Sincerest Form Of Flattery
Jul 12, 2024
While in the South we know Duke’s is the best mayo, in Canada, Hellman’s reigns supreme. As Canada’s No.1, they’ve decided to embrace their imitators with pride this Canada Day. In a clever campaign by Ogilvy, Hellmann’s highlights its iconic status with the slogan “Proudly Imitated Since 1913.” The cheeky campaign features a nearly reconstruction of the famous yellow and blue jar recreated with scraps of their competitors’ packaging, showcased on social media and on a giant billboard.
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Threads Logos That Just Didn’t Make The Cut
Jul 10, 2024
When you see a brand’s logo, it can be hard to imagine anything else to represent them. But behind every logo, are a LOT of failed iterations. Here’s a great look behind the scenes at some of the logo options that didn’t make the cut for Threads, Meta’s answer to Twitter/X. The app came out one year ago this month, so to mark the occasion, the head of Instagram unveiled the curtain on 40 potential logos that just didn’t make the grade.
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How SMBs Can Stretch Their Design Budgets Further
Jul 08, 2024
If you’ve gone through your budget for the year and realized you’re operating with limited resources, it’ll affect how much you can allocate across the organization, including marketing and design.
While these financial constraints are challenging, they also offer an opportunity to be creative with how you use them, and we have a few suggestions for small- to mid-sized businesses who want to make their design budgets go further.
Smart budgets and realistic project scopes
You’ve got a plan for marketing your business,
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