DESIGN CHATTER
Sony Commits to Sustainable Packaging
Jun 18, 2021
Out with the plastic, in with the 100% paper and low ink content packaging! Yea, that’s a little bit of a mouthful…but Sony has made a commitment to heavily (and we mean heavily!) reduce the amount of plastic used in their packaging for more sustainable product delivery practices. Using their new proprietary Sony Original Blended Material that is 100% made from paper and wood production byproducts, and no unnecessary inks, everything but the label on this new packaging is eco-friendly.
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Black Men Run Leaves Their Mark on the World
Jun 17, 2021
Brotherhood. It’s the one word Black Men Run co-founder Jason Russell uses to describe what its members experience.
The organization gives black men a safe and encouraging environment to focus on their health and well-being through running/jogging. Back in 2013, we worked with Jason to create the logo for Black Men Run. Since then, they’ve empowered thousands of men to take control of their health.
And their journey has only just begun.
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How to Start Branding Your Business Today
Jun 16, 2021
No business or product is totally unique, but the branding you create for your business can set you apart from your competitors. Getting started on that branding is a challenge, but when you align your branding with your company values, you can get off to a great start. Here are a few tips to help you start branding your business today.
Do the Research
The first thing you need to do is to start researching to help develop your brand.
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Brand Evolution Rewound
Jun 16, 2021
We post about rebrands a lot, because first of all, they’re exciting! But they also act as a little sneak peek inside the inner workings of a company. How concerned are they with how they’re perceived, or how times change, or how trends and styles progress? Creative Bloq shows what some famous brans would look like if they had NEVER updated their brand, and the juxtaposed results are so strange to see! If you think your brand is looking like some of these,
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How B2B Marketing is Changing in 2021
Jun 16, 2021
In a world upended by a widespread pandemic, we’re slowly beginning to recover with a rollout of vaccines. Yet, businesses are still feeling the effects from the past year.
We experienced more webinars, online conferences, and fewer in-person events. Companies had to adjust to using previously underutilized outlets to conduct business.
What was once thought to be a temporary blip turned into a complete shift for marketers and how they communicate.
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Hermés Birkin Bags Go Vegan
Jun 11, 2021
This is one of the most clever ad designs we’ve ever seen! Designer Ben Denzer was tapped to help communicate the new step Hermés is making by creating their iconic Birkin bags out of vegan leather, expected to be for sale by the end of 2021. Asparagus, cabbage, and cucumbers were repurposed into the handbag, and the results are remarkably attractive! Word is still out on if making them out of vegetables makes the bag more affordable.
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