DESIGN CHATTER
Instagram vs. Reality is Timeless!
Sep 29, 2021
You think people putting filters on their photos is a recent thing? (Ok, we did too!) turns out, that couldn’t be further from the truth! Our minds were blown when we saw this story, detailing the techniques turn of the century photographers used to flatter their portrait subjects. Who knew they could do all of that before computers? So your college roommate who posts photos of themselves that don’t look anything like them, they’re just the most recent in a long,
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The Office is Ready for Adobe MAX
Sep 24, 2021
Once again, the Covid-19 pandemic is leading Adobe to have their annual MAX event, the “creativity conference”, be virtual (and free!) in 2021. While it’s always a great conference, either in person or last year’s flagship digital event, this year, after having one virtual event under their belts, is sure to be even better. And this promotion is off to a great start: the cast of The Office have created OOO messages for the conference, and a few lucky registered attendees will win a personalized message from the cast!
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iOS 15 is Here
Sep 22, 2021
You’d probably have to live under a rock to have missed the news, but there’s a new Apple iOS in town, and it’s jam-packed with new features to make your mobile device be even more integral to your life, as well as some incredibly robust privacy updates. While the interface won’t be a big deviation from what we’re already working with in the current iOS (thank goodness!), CNET describes some of these new features as “game changers”,
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What will Marketing Budgets Look Like Post-Pandemic?
Sep 20, 2021
Businesses of all sizes scrambled to reorganize their marketing budgets because of the turmoil caused by the 2020 global pandemic. CMOs, marketing directors, and small business owners adjusted their spending priorities in all categories, from technology to their hired contractors.
A recent report from Gartner cites that in 2020, 80% of budgets were allocated for digital channels as companies shifted away from in-person events.
Now, as we see signs pointing towards a slow but steady recovery across most industries,
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Zoom Has Big Shoes to Fill…Their Own!
Sep 15, 2021
If there’s one brand everyone is familiar with after the last year and a half of quarantine, Cvoid, and working from home, it’s Zoom. And Zoom is ready to capitalize on that name recognition and create a campaign to take them past quarantine and into the future. We definitely don’t pity their marketing team having to use last year’s numbers to compete with moving forward! The teleconferencing company has its work cut out for them, but this campaign seems like a great start.
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Which Rung of the Branding Ladder are You On?
Sep 05, 2021
How memorable is your brand? In all honesty, most companies struggle to reach the pinnacle of brand recognition, where customers have a full picture of what a business stands for.
For those that make it, people naturally associate the brand with an immediate—hopefully, positive—image. This association leads to more brand loyalty and higher revenue. But before this happens, you must climb the different rungs of the branding ladder to move from unknown to unforgettable.
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