DESIGN CHATTER
Custom Kimono for Olympic Countries
Aug 11, 2021
Japan, the host of the 2020 Olympics, is honoring each participating nation of the games in an incredibly unique way. Using the kimono as a canvas, each participating country has a custom kimono design that uses influences from their cultures. In a years-long project called the Kimono Project, international outreach association Imagine Oneworld gathered inspiration and got to designing, creating these individual works of art. There were plans to showcase all the designs at the opening ceremony for the games,
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What are the Traits of a Good Brand Identity?
Aug 10, 2021
What words spring to mind when talking about brand identity? Logo design? Your company’s name? These are only a few of the elements making up the brand and only part of the story.
Your brand’s identity encompasses the entire business: its mission, visual elements, and all other identifiers.
So let’s see how to spot a good one.
Memorable Brand Identities Have Personality
The relationship between brands and customers is similar to dating.
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Impossible Ambigrams
Aug 06, 2021
Ok, this is just COOL! Ambigrams by Rob started as a Tik Tok account, but has been gaining popularity. And Rob is pretty incredible: he has yet to have an ambigram he couldn;’t create, even so-called “impossible” ones! An ambigram is a word that can be read the same right side up and upside down, and Rob makes it look absolutely effortless. His videos are extra unique in that she shows the process he uses to create the ambigrams,
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From Box to Brilliant
Aug 05, 2021
As packaging designers, we put a lot of thought into the outer skin of your favorite products. Most open the packaging to get at what’s inside and never think of it again, but not Japanese artist Haruki. These aren’t just neat resuses of packaging…these works of art are highly detailed and thought out sculptures, albeit ones with unorthodox materials! The saying goes “one person’s trash is another person’s treasure”, and these sculptures certainly make that case.
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Modern Social Media Goes Totally 90s
Jul 30, 2021
Twitter was founded in 2006, which seems like an eternity ago in internet years. But…what if it had been around in the 90s? Well, you don’t have to imagine the possibility, because the designers at Zyro have explored it for you! They took 8 popular, everyday social media sites, and reimagined them if they were straight out of the radical 90s! These are so nostalgic and creative, way to take us back to the early days,
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How Can Small Businesses Make the Most of Their Marketing Budgets?
Jul 29, 2021
Over 90% of businesses invest in marketing. But smaller organizations may not have the luxury of playing with massive budgets and having large teams. Then the question becomes, how can startups and small businesses better allocate their marketing dollars?
Start with a Strategic Business Plan
Strategy usually falls under the purview of the executive team. Human resources, finance, legal, and other departments also contribute to the company’s strategic direction.
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