DESIGN CHATTER
Does Your Brand’s Purpose Fulfill Your Customer’s Needs?
Nov 01, 2021
Have you ever taken a moment to think about the purpose of your brand?
If you haven’t, you’ll first need to define your brand’s personality and recognize how it satisfies people’s desires and expectations.
So let’s jump into it.
Maslow’s Hierarchy of Needs
As human beings, we’re driven by a series of physical, spiritual, and psychological needs. And many of them dictate our decisions—including who we buy from.
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Font…or Superhero!?
Oct 29, 2021
Obviously, you’re a graphic ensign fan, because you’re here. But if you also think you’re a Marvel fan, well then have we got the quiz for you! NZ developer Carl Smith noticed a similarity in names chosen for Marvel superheroes, and fonts, and dares other designers and Marvel superfans to put their knowledge to the test! We did better than expected (we’re more font fans than Marvel aficionados), but a few were quite a surprise! Try it for yourself.
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Paint Shortage Has Us Feeling Blue
Oct 27, 2021
It seems like every day we hear about a new item that is in short supply, from last year’s infamous toilet paper shortage, the skyrocketing costs of lumber, and to the warnings this year to not expect to be able to get everything you might want to buy for the holidays. This is a new one though: due to supply chain shortages, we’re about to be running low on…the color blue. That’s right, due to material shortages,
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Photoshop Battles…LIVE!
Oct 22, 2021
“Photoshop Battles” is one of your favorite subreddits! Users find photos with distinctive elements, and other users use their best Photoshopping skills to give them a new spin. the results range some subtle to over the top composite creations. If you ever wondered just how these designers think up their creations, you can get an inside peek and watch Photoshop Battles Live! As far as we know, this is the closest thing to a graphic design game show,
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Left or Right, This Typeface Has You Covered!
Oct 20, 2021
Remember the ambigrams we posted a few months ago? This typeface is a turn of the century version! Designed to be able to be read from left to right, and right to left, this typeface was patented in 1909 by Scott Perky. The symmetry is achieved with a deceptively simple trick: each character has a vertical line of symmetry, allowing it to be read equally well from either direction. Mr. Perky had big plans for this typeface,
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Where to Start Rebranding Your Company’s Identity
Oct 18, 2021
When business slows down, and other companies gain a competitive edge, it’s time to reevaluate and consider a brand refresh.
But what’s the process for rebranding your corporate identity? Let’s dive in.
Start By Examining Your Current Brand
Before moving any pixels, it’s helpful to take a long, hard look at where your business currently stands. Asking those tough, objective questions gets you closer to deciding which type of rebrand is necessary.
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