DESIGN CHATTER
What will Marketing Budgets Look Like Post-Pandemic?
Sep 20, 2021
Businesses of all sizes scrambled to reorganize their marketing budgets because of the turmoil caused by the 2020 global pandemic. CMOs, marketing directors, and small business owners adjusted their spending priorities in all categories, from technology to their hired contractors.
A recent report from Gartner cites that in 2020, 80% of budgets were allocated for digital channels as companies shifted away from in-person events.
Now, as we see signs pointing towards a slow but steady recovery across most industries,
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Zoom Has Big Shoes to Fill…Their Own!
Sep 15, 2021
If there’s one brand everyone is familiar with after the last year and a half of quarantine, Cvoid, and working from home, it’s Zoom. And Zoom is ready to capitalize on that name recognition and create a campaign to take them past quarantine and into the future. We definitely don’t pity their marketing team having to use last year’s numbers to compete with moving forward! The teleconferencing company has its work cut out for them, but this campaign seems like a great start.
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Which Rung of the Branding Ladder are You On?
Sep 05, 2021
How memorable is your brand? In all honesty, most companies struggle to reach the pinnacle of brand recognition, where customers have a full picture of what a business stands for.
For those that make it, people naturally associate the brand with an immediate—hopefully, positive—image. This association leads to more brand loyalty and higher revenue. But before this happens, you must climb the different rungs of the branding ladder to move from unknown to unforgettable.
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Polaroid for the Modern Age
Sep 03, 2021
This is so cool! Polaroid has created the Now+ Polaroid camera that lets you apply the filters and effects you love online and in Photoshop within the camera itself! Paired with the accompanying app, the Now+ lets users take their creativity further with the ability to save favorite photo modes, and filters that attach to the lens to give your pics the Instagram flair. Plus, who doesn’t love instant printing Polaroid photos?!
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AI Solves Graphic Designers’ Biggest Pet Peeve
Sep 01, 2021
“Can you print this 12 kb thumbnail on a 12 foot banner?” That’s a scenario that most graphic designers dread, but are unfortunately all too familiar with. The fact is that images really can’t be upscaled without turning into blurry messes….until now. Google has a powerful AI photo upscaling too that can turn tiny 64 pixel images into high resolution photos! Using machine learning and SI, the Google Brain Team created a process that boosts and enhances even the tiniest photo with amazing results.
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Chocolate Chip 2.0
Aug 27, 2021
Apparently, the chocolate chip was due for a reimagination. Tesla engineer Remy Labesque thought so, anyway! Teaming up with the CEO of a chocolate company, the chocolate chip was put through all of its paces for 3 whole years, and has emerged on the other side looking both familiar, but different at the same time. The process behind the redesign is fascinating and a lot more detailed than you might think a chocolate chip warrants. It just goes to show that sometimes just because something is tried and true,
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