DESIGN CHATTER
The Importance of Logos
Oct 06, 2021
We’ve mentioned it once…or twice, but here’s a great example to illustrate the importance of visual communication: USB-C cables are poised to become the universal charging cable thanks to regulations from the EU, due to their ability to also handle Thunderbolt charging for Apple products. However, not all USB cables are chargers, as we all know when we rummage through our junk drawers looking for the right connector. That’s where the Certified USB Logo Program comes in!
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Putting the “Great” In Great British Bakeoff
Oct 01, 2021
If you’re a Great British Bakeoff fan (if you’re not…what’s wrong with you?!), you’ll be just as excited about this clever advertising campaign as we are! Channel 4 has premiered a giant, in your face design that takes the real world and transforms it into your favorite bakes to promote the newest season of the baking contest. This building in Glasgow was chosen to be transformed into a giant cae masterpiece, and it’s certainly eye catching!
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What’s Realistic for Small Businesses to Spend on Advertising and Marketing?
Oct 01, 2021
The B2B sales cycle is longer by nature. High-dollar products and services cause buyers to take more time to decide whether to invest. Meanwhile, B2C has a much shorter path from awareness to purchase. The buyer’s intent is to fulfill an immediate need.
Smaller businesses in these spaces can use this as an opportunity to build highly targeted advertising and marketing campaigns. But before this happens, the question becomes, how much should they allocate towards these budgets?
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Instagram vs. Reality is Timeless!
Sep 29, 2021
You think people putting filters on their photos is a recent thing? (Ok, we did too!) turns out, that couldn’t be further from the truth! Our minds were blown when we saw this story, detailing the techniques turn of the century photographers used to flatter their portrait subjects. Who knew they could do all of that before computers? So your college roommate who posts photos of themselves that don’t look anything like them, they’re just the most recent in a long,
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The Office is Ready for Adobe MAX
Sep 24, 2021
Once again, the Covid-19 pandemic is leading Adobe to have their annual MAX event, the “creativity conference”, be virtual (and free!) in 2021. While it’s always a great conference, either in person or last year’s flagship digital event, this year, after having one virtual event under their belts, is sure to be even better. And this promotion is off to a great start: the cast of The Office have created OOO messages for the conference, and a few lucky registered attendees will win a personalized message from the cast!
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iOS 15 is Here
Sep 22, 2021
You’d probably have to live under a rock to have missed the news, but there’s a new Apple iOS in town, and it’s jam-packed with new features to make your mobile device be even more integral to your life, as well as some incredibly robust privacy updates. While the interface won’t be a big deviation from what we’re already working with in the current iOS (thank goodness!), CNET describes some of these new features as “game changers”,
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