DESIGN CHATTER
A New iOS Means New Designs
Nov 05, 2021
With a new iOS update comes new best practices to design for it! With the release of iOS 15, Apple has released some helpful templates and design resources to make sure your UX design is maximized for the platform. This is a robust package that’s chock full of everything you could need to set yourself up to do your best work. The assets are even compatible with the Adobe CC suite tools you;d use to manipulate them!
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Facebook is Now Meta
Nov 03, 2021
Unless you’ve been living under a rock for the past 2 weeks, you’re surely aware that Facebook has rebranded and pivoted into Meta and the future of social media called the Metaverse. In their goal of knocking down walls into a rebirth of social media (the jury is still out if social media actually NEEDS a rebirth…), they of course underwent a rebrand. They were certainly thorough in the process, making sure that some aspects still harken back to the classic Facebook brand,
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Signs Your Brand Awareness Efforts are Working
Nov 01, 2021
You know the importance of increasing brand awareness and recognition. But as you keep your head down, marketing your products and services, a question arises.
How do you know if your brand awareness efforts are working?
Here are a few metrics to keep an eye on, which will indicate whether or not your various campaigns are making a dent for your business.
Brand Awareness Results in More Traffic
Monitoring your site traffic with tools like Google Analytics gives you details about where people are coming from and how they behave once they get there.
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Does Your Brand’s Purpose Fulfill Your Customer’s Needs?
Nov 01, 2021
Have you ever taken a moment to think about the purpose of your brand?
If you haven’t, you’ll first need to define your brand’s personality and recognize how it satisfies people’s desires and expectations.
So let’s jump into it.
Maslow’s Hierarchy of Needs
As human beings, we’re driven by a series of physical, spiritual, and psychological needs. And many of them dictate our decisions—including who we buy from.
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Font…or Superhero!?
Oct 29, 2021
Obviously, you’re a graphic ensign fan, because you’re here. But if you also think you’re a Marvel fan, well then have we got the quiz for you! NZ developer Carl Smith noticed a similarity in names chosen for Marvel superheroes, and fonts, and dares other designers and Marvel superfans to put their knowledge to the test! We did better than expected (we’re more font fans than Marvel aficionados), but a few were quite a surprise! Try it for yourself.
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Paint Shortage Has Us Feeling Blue
Oct 27, 2021
It seems like every day we hear about a new item that is in short supply, from last year’s infamous toilet paper shortage, the skyrocketing costs of lumber, and to the warnings this year to not expect to be able to get everything you might want to buy for the holidays. This is a new one though: due to supply chain shortages, we’re about to be running low on…the color blue. That’s right, due to material shortages,
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