DESIGN CHATTER
What to consider when rebranding after a merger
Sep 13, 2024
Mergers present a new opportunity to build on the strengths of two companies uniting under one banner. This new entity’s visual identity should stay true to its mission, and in our experience as brand designers, there are three essential things to remember during the rebrand.
We’re sharing some best practices to guide you and your team toward a successful rebrand after a merger.
Set a good foundation for your visual identity by looking at the past
As part of your rebranding strategy,
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4 ways for businesses to keep their design budgets in check
Sep 13, 2024
While every business is unique, there is one thing they all pay attention to. Budget. It’s something our agency is sensitive to, and it’s the reason why we work closely with clients to give them design solutions that optimize their project budget.
We also advise them about steps they can take to save money on design and production without sacrificing quality. Now, we’ll share a few of our top recommendations to help control costs and prevent project costs from exploding.
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Is My Blue Your Blue?
Sep 13, 2024
There’s a new color perception test on the block: “Is My Blue Your Blue?”, developed by neuroscience and AI researcher Patrick Mineault, asks participants to explore the differences in how individual people perceive color. It’s more than you might think! The experiment draws back the curtain on the surprisingly subjective nature of color perception: did you know factors like culture, language, and even time of day can alter how we see shades of blue and green?
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Branding Science: Making Information Visual
Sep 11, 2024
At the intersection of graphic design and science, branding arrives to play a critical role in communicating complex, abstract and very, very important ideas. For designers, this offers an exciting challenge: how to represent scientific concepts through logos and visual identities. Historically, science relied on symbols of authority (like a wax seal) to lend credibility, like the seal of the University of Heidelberg example in the full article. In an intriguing contrast, modern science institutions often use minimalist,
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A Font For Every Emotion
Sep 06, 2024
Type designer Jessica Walsh’s new venture, Type of Feeling, is set to transform the way we think about typography by linking fonts directly to emotions. Yea, you read that right. Whether we like it or not, forms already evoke certain feelings: hard lines can prompt stress or aggression, and curves usually make you think of softer emotions, like calmness or nostalgia. This new approach could significantly impact design by emphasizing the emotional resonance of typefaces, moving beyond aesthetics to add emotionality as a purposeful design trait.
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Nike’s DNA
Sep 04, 2024
Nike’s influence on design is taking center stage with the first-ever public reveal of its Department of Nike Archives (DNA), showcased in the new exhibition “Nike: Form Follows Motion” on display at the Vitra Design Museum (in Germany, unfortunately for us U.S. residents). This first of its kind exhibit provides a never-before-seen peek into Nike’s legacy of design, highlighting the brand’s pivotal role in shaping modern sportswear and culture. Spanning decades of innovation, from the original sketch of the iconic “Swoosh”
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