DESIGN CHATTER
What Your “Type” Says About You
Mar 04, 2022
Oh my gosh, it finally happened: our two favorite worlds collide! Introducing the Typography Horoscope! Every designer has a favorite typeface/type family, and itsnicethat.com has spelled out what that says about us. Don’t worry, even Comic Sans and Papyrus make an appearance! What do you think, is yours spot on? Personally, we dig Futura out of the options, and it seems like we got off light, whew.
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Bringing Your Design Aesthetic into Your Brand
Mar 04, 2022
Can your brand have too much personality? Not if it authentically reflects what the business represents. It’s why we encourage new business owners to look deep within and bring their aesthetic into the brand.
The question shouldn’t be, “What should my new logo look like?” It’s “What kind of personality does it have?”
Designing a brand for the first time
It’s easy to get caught up in the fun stuff,
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Typeface Trends of 2022
Mar 02, 2022
Monotype is here with the 2022 Type Trends Report! After the crazy last couple of years, designers are starting to throw a lot of the established rules out of the window and the type forecast for 2022 looks wild, organic, and full of color and movement! What’s super cool about this, is that Monotype backs this up with examples not created by them to prove their point, but from observing works that have been published recently showing a clear sign of where things are going.
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Nintendo Shares Logos That Didn’t Make the Cut
Feb 25, 2022
You know we love a logo redesign, but those only show the finished product. Now, Nintendo has let slip some of the failed iterations for the Wii logo from way back in 2007. The Twitter replies and reactions alone are worth the read! The screenshot of their company book shows that they really tried an exhaustive spectrum of logos before the one we know and love today stuck. It just goes to show, even big brands that make graphic design look effortless go through the same frustrating process that all of us go through!
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Travel Without Leaving Home
Feb 23, 2022
The last couple of years haven’t been great for people who have a passion for travel and seeing the world, and Hong Kong photographer Ric Tse is in the same boat. So, he used a healthy dose of imagination and everything but the kitchen sink to recreate iconic photos from faraway lands…right in his own home. Wine corks, hair ties, and even CDs were all enlisted to make his creative recreations. The best part is that his Instagram account captures all of them,
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Brand Style Guides: What They Are & Why You Need Them
Feb 22, 2022
You’ve just launched a new landing page and notice something, well, different. After staring at your screen for a moment, you realize the logo is distorted and stretched. Not only that, but your brand colors look kind of “off.”
How in the world did this happen?
It was either a massive oversight. (Maybe. And if so, this is a bigger problem.) Or you probably didn’t have a company style guide in place for the people working on the page.
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