DESIGN CHATTER
White Claw is Helping Londoners Beat the Heat
Jul 29, 2022
We’re sure you’ve heard by now that the UK is going through an absolutely unprecedented heatwave. As the temperatures reach scorching levels, White Claw saw an opportunity to help a few lucky Londoners out as they go about their day: a really cool mural…literally. The Cool Wall is a 20 foot mural that not only does its best to evoke coolness visually, it puts its money where its mouth is and offers actual cooling. Under the visuals is cooling technology that uses touch-activated mats to absorb the heat of the person touching it,
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Unplug and Unwind with Heineken
Jul 28, 2022
Heineken has taken interactive advertising to a whole new level…by making office workers working late part of the experience! The beer company’s newest marketing foray was launched recently, which features an advertisement projected next to the window of a late-working office worker, still working hard late into the night. The company stationed a team across from a few offices with a projection system, so the team was able to work on the fly and find the actual lit windows at night,
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Introducing people to your brand whether your business is new or not
Jul 23, 2022
Introducing your brand to current and new audiences involves serving them with a beautiful brand identity and wowing them with a set of catchy taglines, right? A pretty exterior might make someone take notice; ultimately, people care about your brand’s character.
The state of brand loyalty
As Bo Finneman, associate partner of McKinsey’s Marketing & Sales Practice, notes, “Loyalty is now more elusive than ever.” When you’re presenting your brand to the masses,
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Be Inspired by Nostalgia
Jul 22, 2022
You’ve probably noticed, but nostalgia is HOT right now, especially in the design world. What’s very intriguing is that Gen Z is showing a particular penchant for it…despite not having lived during the times that the nostalgia is evoking. Fast Company has some great recent, clever examples of brands using nostalgia effectively that can show you how to leverage nostalgia for your brand, and maybe help reach this newest consumer bracket.
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Ice Cream inspired by Porsche is a Cool Celebration of National Ice Cream Day
Jul 20, 2022
Automotive paint and ice cream…not a particularly appetizing sounding combo to most of us! But Porsche had a wild ride to celebrate National Ice Cream Day: a collaboration with a small-batch ice creamery in Chicago, Pretty Cool Ice Cream, to create a limited run of ice cream flavors inspired by classic Porsche paint colors. There are five flavors total, taken directly from Porsche’s Paint to Sample catalog that you use when you’re deciding what color your new car should be.
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The Stolen Art Gallery
Jul 15, 2022
This is so cool! This VR gallery showcases only one type of art: the stolen kind. The Stolen Art Gallery is a virtual art gallery that showcases art that no one has been able to see in person for a long time. Including work from Caravaggio, Van Gogh, and Manet, the gallery is viewable from any iPhone or Android device, although the creators say the best experience is through a Meta Quest VR headset. While nothing beats the real thing,
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