DESIGN CHATTER
When Does it make Sense for Companies to Create a Brand Style Guide?
Apr 10, 2022
Styles or brand guides are truly helpful documents. They set the rules for how the visual, messaging, and other elements appear to the world.
But when is the right time to create one for your business?
In our opinion, you don’t need to look for an exact date, but instead, keep an eye out for some of the following warning signs.
Businesses need style guides to maintain brand consistency
Many companies have a set of existing brand guidelines.
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Comic Helvetic Will Make You Feel Something
Apr 08, 2022
“Your scientists were so preoccupied with whether they could, they didn’t stop to think if they should.” Some wisdom from Dr. Ian Malcom that applies to this situation: the creation of “Comic Helvetic”, the hybrid of the universally most hated and beloved typefaces. A perfect blending of Comic Sans and Helvetica, it’s the impossible typeface. The brainchild of designer Alexander Pravdin, he has also made the font free for both commercial and personal use, if it strikes your fancy!
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Blinded By the Light
Apr 06, 2022
Graphic designers know all about negative space, but this is something else! Have you ever seen an ad that doesn’t actually show what’s being advertised? While there are some, it’s definitely not common, and Dutch sunglasses brand Ace & Tate have taken it to clever new heights with their latest campaign! The creative design features people squinting, and all have one thing in common: they sure look like they could use a pair of sunglasses to be more comfortable.
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Back to Where It All Began…
Apr 01, 2022
Adobe Illustrator: the cornerstone of every graphic designer’s arsenal. This tool can do so much, and we all know it can do more than we even know what to do with it! But everything has to start somewhere, and for Illustrator, that was 1987. This video, recently unearthed by Boing Boing, shows Adobe co-founder John Warnock showing off the very first iteration of the design software. It sure has come a long eway, but we’re glad it has!
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Porsche Gets the Fine Art Treatment in Marvin Magazine
Mar 30, 2022
For their No Small Dreams initiative, a campaign designed to attract younger audiences with the high-dollar German automaker’s brand, illustrator Brindha Kumar was approached for a magazine spread, and did she ever deliver! In a striking deviation from what we expect from automaker advertisements with glossy photos spreads of beautiful, streamlined cars, Brindha approached the task with an “art, not advertising” lens, and used a research based approach to her final pieces. Brindha’s art for Porsche is whimsical,
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Model Your Thoughts
Mar 25, 2022
Belgian Magazine Knack, and the University of Brussels got together and made something amazing! This questionnaire takes your unique answers, and returns a custom 3D model of your thoughts! You’ve certainly taken personality assessments before, but this one is differentiated by your totally custom and unique visual result. Everyone’s model starts off as a white egg, but then as your answers get submitted, the uniqueness starts! And you can download it at the end!
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