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DESIGN CHATTER

Here on Design Chatter, we post the latest and greatest about KEYLAY, helpful industry information, creative design ideas, small business need-to-knows and the occasional off the wall post just to lighten your day. We hope you enjoy, and we encourage you to comment and share the posts on your social networks!

Match Your Car to Your Star (Sign)

May 11, 2022

There aren’t many aspects of our lives that astrologers can’t claim to influence, and now there’s one less: your car. Febreze Auto is here with an incredibly clever campaign for their newest car air fresheners. Called the CARstrology Collection, Febreze has curated 12 scents for each of the signs of the zodiac to bring exactly what you need scent-wise to your drive. Celebrity astrologer Aliza Kelly was consulted on the scents and the descriptions and to make sure each was perfectly aligned with its accompanying sign.

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Learn About Branding from the Masters

May 06, 2022

Regardless of what you think of them, there’s no denying that Adobe and Meta have achieved top level brand recognition, and they’re offering a new training program to help your small business level up your marketing and creative skills…for free. Express Your Brand kicks off May 17th, and will heavily promote the use of Adobe’s newest app, Adobe Express, to help small business without dedicated creative or design departments add a little polish to their brand.

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Take A Trip Down Record Store Memory Lane

May 04, 2022

Jonny Trunk has a collection, and it’s a niche one: the British music personality has an extensive collection of British record store bags spanning decades! More than just cool souvenirs from a bygone era, these bags highlight cutting edge graphic design from the times they represent. He’s releasing them all in a new book, called AZ Record Store Bags, so anyone can see the whole collection now. The assortment contains almost 500 bags, and starts in the 1940s until the early 1990s,

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4 Tips for Choosing the Right Design Agency for Your Business

Apr 23, 2022

You’re searching for someone, a pro, to take your company’s branding and design to the next level. But where do you start? Well, if you’re like most people, you may have hit up Google or relied on a referral from a trusted source.

But once you have a few candidates in mind, what should you look for to ensure you and the agency mesh well?

First, they understand what you want to accomplish

It’s one thing to understand how branding and design intersect.

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1989 Does 2020

Apr 22, 2022

You’ve got to love future predictions…this one, from the BBC, shows what futurists in 1989 thought the year 2020 would look. Despite missing the mark totally on the addition of N95 masks, the general ideas were surprisingly not too far off the mark, like the fact that technology would be woven discreetly and be less visible in our homes, and an emphasis and awareness of environmental consciousness. Those floral curtains though…that one is a total miss.

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Start Them Young!

Apr 20, 2022

The UK has ambitious space goals in 2022: to be the first nation in Europe to host small scale satellite launches, with the goal of helping weather predictions, improving connectivity, and aiding in GPS navigation. So, naturally, when you have an ambitious project, you need a fancy new logo design to kick off such a momentous occasion! The UK Space Agency thought so at least, so they opened a contest for children to design the logo that will adorn the first rockets launching satellites this year.

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