DESIGN CHATTER
2025: A Logo Retrospective
Dec 31, 2025
If you judged logo design in 2025 by social media alone, you’d think many brands completely lost the plot! On the surface, it was lots of posts full of outrage, culture war hot takes, and endless calls to “bring back the old logo”. But if you zoom out, there’s actually a very different story to tell: behind the noise, there was a strong year of smart, evolutionary rebrands (Walmart, Adobe, Amazon, and Bentley, to name a few) that refined what already worked instead of blowing it all up for attention (here’s looking at you,
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The Scariest Thing In Design
Dec 19, 2025
It may not be spooky season anymore, but some things are terrifying all year round…like scope creep! Wondermake Studio’s interactive experience “The Scope Creep” turns a universally dreaded creative scenario into slow-burn psychological horror, where a perfectly reasonable brief quietly mutates into something unmanageable. The browser-based game puts players in the role of a project manager watching deadlines slip, requests pile up, and control dissolve, and the creeping dread of an ever-expanding to-do list. A designer’s worst nightmare!
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2025: Era Of The Brand Tweak
Dec 17, 2025
Not every brand needs a dramatic, 2000s-movie-style makeover. Over the past year, the strongest updates have been way more low-key: small tweaks and a little polish rather than a total revamp. Brands like Amazon and Walmart nudged what was already working and got more out of it. And honestly, that’s the sweet spot. When a brand tweak is done right, most people don’t even clock it as a “rebrand.” They just know it it just feels better.
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The Best Christmas Ads Of All Time
Dec 12, 2025
Christmas ads have basically become their own holiday tradition (next to Super Bowl ads!), and the best ones nail that perfect mix of the season’s warm and fuzzy feelings with a great sense of humor. From Coca-Cola’s glowing red Coke delivery trucks, to Aardman’s chaotic Wallace & Gromit x Barbour collab, these spots stick because they feel like Christmas, and transcend being “just an ad”. Some are pure sentiment, and a few get delightfully weird,
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Adios, Peacock
Dec 10, 2025
CNBC is officially saying goodbye to the peacock after nearly 30 years, unveiling a new logo that leans into a sleek upward-arrow motif instead. Revealed during an investor day keynote, the surprising new look ties back to the network’s very first 1989 logo. The “N” now holds a hidden arrow in its negative space, the “B” carries a subtle downward-arrow cut, and the whole mark shifts to the font Gotham, a big deviation from the peacock-feathered predecessor!
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Using Design To Unravel Nature’s Data
Dec 05, 2025
The Audubon Society’s Bird Migration Explorer is one of those rare tools that makes complex data feel instantly inviting. Instead of boring users with charts, static maps, or dense species lists, it turns the annual journeys of more than 450 bird species into a dynamic visual story. It’s a reminder of what great design can do: transform overwhelming information into something intuitive, delightful, and genuinely educational. By organizing massive datasets into clean, interactive visuals, the Explorer makes it easier for anyone to understand how birds move,
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