DESIGN CHATTER
Introducing Brand Guidelines & Assets into Your Onboarding Process
Oct 09, 2024
Onboarding new hires usually entails easing them into the organization’s day-to-day processes and their job responsibilities. Your new employees need all the help they can get during the onboarding process to make sure they can accomplish the goals laid out for them.
But one thing frequently overlooked when ramping up incoming team members is teaching them how to use or produce branded assets correctly. Introducing style guidelines to new hires during the onboarding process reduces the odds of them misusing the elements of your brand identity.
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When The Copy Is The Highlight Of The Brand
Oct 02, 2024
Normally, when you think of a brand or an ad campaign, you’re picturing the visuals: the colors, maybe some photography or illustrations, as the primary elements, and the copy comes second. But sometimes, there are brands where the words really steal the show. The image may catch your eye, but it can be the tagline that makes the final sale for the advertiser. The-BrandIdentity is here with a list of brands with stand-out copy that take really bring their visual designs to the next level.
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Editorial Illustrations Make Complex Ideas Beautiful
Sep 27, 2024
Editorial Illustrator Andrius Banelius has a tough job: taking very complex concepts, and turning them into illustrations that you encounter in longform journalism that help convey those concepts quickly, effectively, engagingly, and beautifully. By using creative metaphors and simplified imagery, editorial illustrations distill abstract ideas into clear, engaging visuals that help audiences grasp difficult topics quickly. This visual storytelling not only makes information more accessible, but also evokes emotions and deepens the connection to the subject,
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This Rebrand Pays Off
Sep 25, 2024
You know we love a rebrand! seeing a whole new look for a brand you can’t imagine any other way is always a fascinating design problem. PayPal is the newest big brand sporting a new look, and by Pentagram no less. With a focus on being simple and modern, the rebrand highlights how strategic design can evolve established brands without losing their roots. This rebrand even comes with a custom typeface, which is the current rebrand must-have these days: Paypal Pro,
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Mockups As Graphic Design Storytelling
Sep 20, 2024
In graphic design, mockups have evolved from simple tools to showcase a design in a real application, to essential creative assets, shaping how designers present their work and communicate within the industry, honestly, outside the industry, with clients and customers who often have a harder time envisioning graphics across different mediums. Once a way to visualize posters or business cards before print, mockups have become increasingly complex and stylized, often showcasing entire fictional brands, such as work done by college design students.
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Don’t Just Paint…UnPaint!
Sep 18, 2024
Tired of “Millennial grey”, but not quite ready to commit to a brighter hue in your home? (Yep, we got two millennial stereotypes in there.) Not to worry, Colombian paint company Glasst has just the product for you: Unpaint! This innovative, peelable paint applies like every other paint you’re used to, but dries into a film that can be easily removed by hand without damaging the surface. Perfect for renters or frequent redecorators, Unpaint can be used not only on walls,
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