DESIGN CHATTER
Banksy Gets the Comic Treatment
Oct 07, 2022
There’s a new comic out, and it chronicles the world-famous street artist Banky’s rise to fame and international acclaim. You might think, wow, maybe this is the unmasking we’ve all been waiting for! But that’s the catch: this is a totally fictional account, and it’s the best guess of the author, who knows exactly as much of the identity of Banksy as you or I do. While the narrative is fictional, the comic does a great job of showing the timeline,
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Why It Makes Sense to Choose Fonts That Grow With Your Business
Oct 07, 2022
We’re long past the days of using only a handful of fonts to create logo designs, advertisements, and business correspondence. Now there is a wide range of typefaces available for businesses to use to reflect the personality of their brands.
But when first working out the details of your brand’s design, it’s tempting to choose fonts based on personal taste. But beyond their aesthetics, there is much more to picking fonts for your brand that grow with you.
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Heinz Gets into the Spooky Spirit
Oct 05, 2022
Last year, Heinz had a supremely clever campaign with a Halloween tie-in: Tomato Blood. Its first appearance was promoted as an alternative for fake blood, complete with a kit and inspiration for people to craft their costumes. This year, the spooky condiment is back, replacing “Ketchup” on the label with “Blood”, and it even has a spokes-vampire…with a twist. He’s a vegetarian vampire, portrayed by popular TikToker E.J. Marcus. Toby the vampire encourages other vampires to switch to “vegetarian blood”,
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A Peruvian Take on Advertising Creative
Sep 30, 2022
September is Hispanic Heritage Month, and to mark it, here’s a great story about Peruvian born designer Danial Lobaton, and how his heritage has influenced a lot of his creative work….and trust us, you’ve seen these campaigns! Daniel is the CCO and co-president of Saatchi & Saatchi (nbd…), and has a lot of very creative work under his belt, and learning some of the influences behind it is inspiring! You never know what it will be that will kick off the next great idea!
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Why Businesses Should Outsource Their Trade Show Booth Designs
Sep 29, 2022
Trade shows, conferences, and other networking events are a time to expose your business to new audiences and hopefully land more customers. After working with B2B and B2C brands on their trade show booths, and marketing materials for these live events, we have a few thoughts on how to make an impression and why it makes sense to outsource the design.
Should you design your trade show booth and marketing materials or outsource them?
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A Logo Fit for a King
Sep 28, 2022
It was hard to miss, but the UK has a new monarch, King Charles III. And the first thing every newly-minted king needs is a logo! It combines his initial C with R, which is Latin for “Rex” and means king, and III, because he is the third of that name to wear the crown. We discussed it in an earlier post, but Great Britain has a lot of visual touchstones of their monarch, and there is a flurry of reesigns happening,
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