DESIGN CHATTER
The Kapferer Brand Identity Prism & Creating Stronger Brand Associations
Aug 22, 2022
Logos, fonts, taglines. These might be a few elements you associate with a brand’s identity. But there’s much more to it. Viewing your brand through the lens of Kapferer’s Brand Identity Prism allows you to examine its strengths, weaknesses, and how they’re communicated to customers using six elements: physique, personality, culture, relationship, reflection, and self-image.
As a renowned brand identity and management expert, Jean-Noël Kapferer conceptualized the model to help companies create stronger brand relationships with consumers.
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These Posters are Sensitive to the Sun…Like Your Skin
Aug 19, 2022
As the UK continues to bear the brunt of a massive heatwave, the Melanoma UK council has a creative way to remind residents to take care of their skin during this time of more sun than their used to: these posters are printed with UV sensitive ink. As they get baked by the sun’s rays, the message is exposed. So basically, if you can read the message, you need to be wearing sunscreen and protecting your skin.
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The Most Realistic Mockups Ever
Aug 17, 2022
There are a ton of mockup templates out there, from pristine billboards to shiny mobile screens, and carefully photographed magazine spreads. That’s where Fockups come in. This mockup pack gives you a more realistic look at where designs actually end up: out in the real world, for better or for worse and with all the imperfections that the real world inevitably provides. A banner blown by the wind and not pristinely smooth. A business card that fell out of a wallet and onto the street.
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Spotify is More Than Just Music
Aug 12, 2022
When you do a great job with UX design and prioritize it, the ideal state is for your users to not even notice. Spotify is a great example of that. For being a streaming platform, they invest a TON in their visual design, and the Spotify Design blog gives a little peek into the inner workings. It’s all about their internal projects and initiatives, but it gives great insight into the weight and importance the platform places on design across their product.
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All Your Burning Pop Culture Font Questions Answered!
Aug 10, 2022
Ok, we’re obviously late to the party because this series is a couple years old, but the second we found it, we read all three installments and are optimistic the author will be back for more! Fonts in Popular Culture Identified is a three part blog series by Jeremiah Shoaf of Typewolf, a blog about, you guessed it, typefaces. In his series, the title is pretty self explanatory, but the cool thing is the great breadth of subject matter that he chooses to font sleuth about.
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Brand Perception Surveys: A Tool to Deliver Better Customer Experiences
Aug 06, 2022
Taking a laissez-faire approach to brand perception does a disservice to your customers. It limits your innovation and how well your brand aligns with their values. This more relaxed approach could also contribute to decreasing loyalty over time. You’re showing them they aren’t worth trying to understand so you can better serve them.
It shouldn’t be a surprise when they jump ship toward a competitor that takes the initiative to ask for their opinions and iterates on them.
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