DESIGN CHATTER
Is It Chicken or is it Fish? It’s a New Brand for Chicken of the Sea!
Feb 01, 2023
2023 brings Chicken of the Sea’s first brand revamp in 20 years. The iconic mermaid mark (her name is Catalina, by the way) has been updated and shifted to give the wordmark more prominence. And it isn’t just the packaging with a fresh face: their website and messaging has been overhauled too, complete with a new tag line of “Wild-Caught Happiness”. New York’s Little Big Brands agency was entrusted with the redesign, who were committed to “respectfully evolving”
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Wikipedia’s Site Redesign is a Subtle Boost to UX
Jan 27, 2023
Wikipedia’s brand isn’t known for flashy design, colors, or honestly really being much of a visual brand at all. That’s what makes this site redesign a great study in the value of UX principles in design. In fact, “subtle” was the entire point, so as to keep the site familiar to users. At first glance, the changes may be hard to notice, but start to use and search the site, and you can definitely tell: there’s a new sticky header that follows you down the page,
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Cats Brighten Up Corps of Engineers Calendar
Jan 25, 2023
When the Portland branch of the Army Corps of Engineers selected projects and images, and wrote up their calendar for 2023, it was very educational and encompassing, but it wasn’t super…interesting. Enter their PR specialist Chris Gaylord, who recognized exactly what it was missing: giant cats. Yes, seriously! The calendar sports 12 carefully selected projects, and to appeal to the casual viewer, cats interact with all of the structures pictured. It’s a super refreshing way for an otherwise dry government agency to spread awareness,
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The 50 States Get a New Look
Jan 20, 2023
If you ever wished your state had a custom illustration, today is your lucky day! Artist Bogdan Katsuba has made bespoke, minimalist illustrations of all 50 US states. Many of them are pretty self-explanatory, like a bear for California and a lighthouse for Maine, however, as Georgia residents, we are going to need a little bit of an explanation on our frog design! In our opinion, Texas’ cowboy-hatted rattlesnake wins best in show.
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Acrylic Pours Go Commercial
Jan 18, 2023
You’ve seen the acrylic pour videos online (we know you have, they’re fascinating!), and now the technique has made it to packaging design! It was probably only a matter of time, but we love the result. Artist Craig Black was tapped to design packaging for BrewBird, a pour-over coffee brand, the “pour” connection just clicked. The startup coffee brand wanted a look that would stand out against the usual coffee bean motif of most other coffee brands,
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Spotify Time Capsule
Jan 13, 2023
Spotify is here yet again with another cool experience: an audio time capsule called Playlist in a Bottle. Users can collect their current favorite earworms and put them in a drive that will then be inaccessible until 2024, shortly after you get next year’s Spotify Wrapped. They’ve also got cool song-inspired prompts, like “pick a song that reminds you of your favorite person”. Once you collect all your audio memorites, Playlist in a Bottle will keep them safe for you for the next 365 days.
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