DESIGN CHATTER
Take an AI-Powered Trip Through Time
Nov 23, 2022
Have you ever felt you were born in the wrong time? Well, MyHeritage, who brought you the AI-powered animation of old family photos we wrote about ahile back, is back with another AI tool: upload a couple reference selfies, and it will create a historical portrait of you through the ages! The tool is called AI Time Machine, and it’s pretty incredible. The really cool part is that the photos are based on historically-accurate paintings and photos,
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The World’s Sweetest Handbag
Nov 16, 2022
You know we love a good out of the box creative campaign, and Philadelphia cream cheese is here with the newest one that’s caught our eye! If you wanted to gift a designer handbag for the holidays this year, but it just isn’t in the budget, Philadelphia has got you covered…kind of. The Philly Handbag is a kit of everything you need to make a high end handbag from scratch….out of cheesecake, that is! And it’s not just a pricey gimmick that will only be in select stores,
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Pantone Workaround…That’s Free!
Nov 11, 2022
You may have seen our past post about how Adobe is removing the Pantone color books from their design software. We’ve been waiting to see how they were going to handle that going forward, and we’re disappointed to report that they plan to make users pay for Pantone swatches going forward. But from that disappointing news, we have a little bit of good news: artist Stuart Semple has created a free Adobe plugin that “liberates”
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What Font is That?!
Nov 09, 2022
Have you ever seen a sign, or a logo, and been struck with an overwhelming need to know what font is being used? If so, first of all, you’re officially a designer, congratulations! And secondly, there’s a resource out there that might be able to answer all your burning font questions! Fonts In Use is a collection of, you guessed it: fonts in use in the real world! You can sort by industry, formats, and by a specific typeface itself.
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Using Design to Showcase Customer Experiences
Nov 04, 2022
When customers don’t know what you stand for, it’s harder to overcome the conversation they’re having in their heads. Many consumers believe businesses are grossly out of touch with them and no longer care about their needs.
Because of this, companies face a big challenge: Demonstrating that their values match their customers—and doing it in a crowded space where everyone wants to have a voice.
But when defining your unique selling proposition to potential customers,
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Brand Inconsistency: Has your company gone astray?
Nov 04, 2022
Brand consistency leads to many benefits for organizations. It’s easier to retain customers. And eventually, those customers form an emotional connection to the brand, leading to positive sentiment and word-of-mouth promotion.
You’re creating a welcoming, recognizable experience people can associate with through the brand.
However, playing fast and loose with it by putting out inconsistent messaging and visuals creates confusion. And unfortunately, many companies are guilty of doing this.
Find out where your brand began to stray
Where does brand dissonance come from?
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