DESIGN CHATTER
Saving Money: How Businesses Can Reduce Printing Costs
Oct 13, 2022
Professional printing costs can vary for several reasons. Special finishes and die cuts can increase production time. While matching to a Pantone PMS swatch involves more effort and test prints. But one thing is sure for both. They cost more.
So how can businesses save money on printing without cutting corners? Here are a few ways to do it.
The basics of estimating print jobs
It can be overwhelming for those who don’t know much about commercial printing.
Read More >>
Studio Ghibli on Your Plate
Oct 12, 2022
If you’ve ever seen a Studio Ghibli film (think Spirited Away, My Neighbor Totoro, Kiki’s Delivery Service, etc.), you can’t hardly help but notice just how GOOD they make their food look! Yes, it’s animated food. No, we won’t take it back: it looks amazing. Now, the food design from the screen can be on your plate…if you live in Japan, that is. A Japanese chain, Donan Norin Suisanbu, is bringing all your movie food favorites to your dinner table in celebration of the opening of Ghibli Park.
Read More >>
Banksy Gets the Comic Treatment
Oct 07, 2022
There’s a new comic out, and it chronicles the world-famous street artist Banky’s rise to fame and international acclaim. You might think, wow, maybe this is the unmasking we’ve all been waiting for! But that’s the catch: this is a totally fictional account, and it’s the best guess of the author, who knows exactly as much of the identity of Banksy as you or I do. While the narrative is fictional, the comic does a great job of showing the timeline,
Read More >>
Why It Makes Sense to Choose Fonts That Grow With Your Business
Oct 07, 2022
We’re long past the days of using only a handful of fonts to create logo designs, advertisements, and business correspondence. Now there is a wide range of typefaces available for businesses to use to reflect the personality of their brands.
But when first working out the details of your brand’s design, it’s tempting to choose fonts based on personal taste. But beyond their aesthetics, there is much more to picking fonts for your brand that grow with you.
Read More >>
Heinz Gets into the Spooky Spirit
Oct 05, 2022
Last year, Heinz had a supremely clever campaign with a Halloween tie-in: Tomato Blood. Its first appearance was promoted as an alternative for fake blood, complete with a kit and inspiration for people to craft their costumes. This year, the spooky condiment is back, replacing “Ketchup” on the label with “Blood”, and it even has a spokes-vampire…with a twist. He’s a vegetarian vampire, portrayed by popular TikToker E.J. Marcus. Toby the vampire encourages other vampires to switch to “vegetarian blood”,
Read More >>
A Peruvian Take on Advertising Creative
Sep 30, 2022
September is Hispanic Heritage Month, and to mark it, here’s a great story about Peruvian born designer Danial Lobaton, and how his heritage has influenced a lot of his creative work….and trust us, you’ve seen these campaigns! Daniel is the CCO and co-president of Saatchi & Saatchi (nbd…), and has a lot of very creative work under his belt, and learning some of the influences behind it is inspiring! You never know what it will be that will kick off the next great idea!
Read More >>