DESIGN CHATTER
Customer Obsession Leads to Solving Design Problems
Mar 06, 2023
Customer obsession puts the buyer first. It guides how companies communicate with them online and off. But only a few companies can truly call themselves “customer-obsessed.” According to one Forrester report, only 6% of B2B companies claim this title.
And this affects how they go about solving design problems.
Design-led companies place design at the forefront of their entire customer experience strategy. It’s not considered an afterthought.
Read More >>
Is That a Photo, or a Drawing?!
Mar 03, 2023
In a refreshing departure form AI-generated Art, Faber-Castel engaged design agency DAVID for a truly eye-catching graphic campaign. “Picture or Drawing” showcases amazing images that make you take a beat to decide if they’re a photo or an ultra-realistic drawing. The agency engaged 5 professional, hyper-realistic illustrators for the campaign to bring their best work and ended up with 10 pieces of gorgeous art to confuse viewers.
Read More >>
1 Data, 100 Visualizations
Mar 01, 2023
How many different ways could YOU show the same information?! As designers, we get sent back to the drawing board pretty frequently, and initially, that can be frustrating. But design is all about iteration and evolution, and what works for one application might not universally work for every other one. The Data Viz Project challenged designers to show the same data as many ways as they could think of. Obviously, some work better than others, but even if they don’t work,
Read More >>
Take a Virtual Tour of War-Torn Ukraine
Feb 24, 2023
As we hit the one year anniversary of the Russian invasion of Ukraine, it can be easy to tune out the impacts the conflict has had on the Ukrainian people. It seems so far away, and you can only see so many pictures and video. That’s where The Undeniable Street View comes in: the Google Street View dupe takes the user on a tour of the hardest-hit areas, so you can see it up close. The images were shot by Ukrainian photographers who are actually there,
Read More >>
7UP Brightens UP Their Brand
Feb 22, 2023
In an attempt to bring some uplifting design to their customers, PepsiCo has launched the first major redesign of 7UP in seven years! Along with a new slogan, “New Get Up, Same 7UP”, the cans boast a fresh, bold geometric pattern that really makes the name pop. Don’t worry though, it’s still the same green hue you’re used to, you can’t mistake the contents. One of the most interesting factors is that this redesign was cooked up in-house at PepsiCo,
Read More >>
Why Does All Hollywood UI Look the Same?
Feb 17, 2023
Picture the future interface: either on a spaceship, alternate reality futures with superheros, or even the ads you would see outside your front door as a citizen of the next century. They’re all blue holograms, aren’t they? Don’t worry, that isn’t your fault! Hollywood has a trend, and it is Blue Holographic Floating Interface (TM). UX Collective has a fascinating deep dive on the “why” that is, and how we as consumers of media, now expect that as a visual cue for the future,
Read More >>