DESIGN CHATTER
Happy 100, Kleenex!
Oct 23, 2024
Kleenex may be a household name, but with that much recognition, over many decades, the brand had lost its cohesion. So to celebrate 100 years, Kleenex is celebrating with a fresh new global identity designed by Turner Duckworth, emphasizing its role in life’s “unexpected moments.” This rebrand stands out in that it standardizes a brand that had really gone all over the place, and 100 years is a long time to go awry! The centerpiece of the redesign is a crown-shaped logo,
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Re-do the Dew
Oct 18, 2024
PepsiCo has unveiled a new look for Mountain Dew, their first since 2009. This new rebrand revives the iconic “mountain” in the logo, incorporating vivid outdoor landscapes and a refreshed, vibrant color palette. Drawing inspiration from the brand’s heritage, the new look features green mountains and calm green tones, with bright yellow to evoke the citrus flavor. This rebrand seeks to align the brand’s identity with the great outdoors, and maybe have the “Mountain” in the name speak more to adventure!
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Jeff Koons Merges Art and Digital Design
Oct 16, 2024
For the first time, the artist Jeff Koons, known for his sculptures of balloon animals, has digitized his entire work at jeffkoons.com. And more than that, he has collaborated with Squarespace, where Koons and Squarespace Chief Creative Officer David Lee designed the “Reflect” template for Squarespace users based off the clean design of his portfolio site. The site’s bold typography, parallax effects, and clean grid system give prominence to the artwork while maintaining a clean and elegant UX.
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Halloween Freebies!
Oct 11, 2024
It’s officially spooky season! One of our favorite design sites, Inspiration Grid, has curated a free spooky Halloween design assets list for designers who want to put a little touch of the macabre in their work this month! This curated collection of free design assets has everything you need for making eerie invitations, spooky posters, or chilling social media posts. From vintage-inspired fonts like Spelltale and Monster Madness, to the haunting Death Stinger Horror font, there’s something for every way you celebrate Halloween.
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The Big Showdown: AI Logo Generators vs. Human Designers
Oct 09, 2024
Businesses of all sizes have adopted generative AI into their marketing, sales, and day-to-day operations. It’s predicted that by 2026, over 80% of companies will have some iteration of AI in their operations.
Back in 2023, this number hovered around 5%, so this would be a big jump in a short time.
And while AI has made it easier for businesses to take care of smaller tasks,
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Preserving The Forgotten Logos Of Space Exploration
Oct 09, 2024
Graphic designer Davide Mascioli is launching off a new graphic design project: SELA, the Space Exploration Logo Archive. Davide has meticulously redrawn over 370 logos in vector form that span 80 years of space exploration, and are available in an online archive. The collection is not only a labor of design love, but a celebration of design’s role in humanity’s journey to the stars, and includes all the iconic NASA emblems you’re thinking of off the bat,
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