DESIGN CHATTER
Leaning Into The Ship
Apr 25, 2025
Who says history has to be serious and boring? The new identity for Portsmouth Historic Dockyard throws out the dusty museum playbook and goes all-in with clever copy and bold visuals. Creative studio SomeOne turned a centuries-old naval collection into a cheeky, modern brand using one simple word: ship. With punchy headlines like “Tough ship” and “Oh ship!” plastered across imagery of their nautical showpieces, the campaign leans into emotional reaction and surprise. Each ship gets its own color palette and typographic essence,
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Next “Level” Car Design
Apr 23, 2025
Imagine getting to design cars without worrying about crash tests, fuel economy, or angry legal teams. That’s exactly the creative freedom Jérémy Sachot found when he swapped real-world auto design for designing cars inside video games. After gigs at big names like BMW, Sachot now leads vehicle design at The Crew Motorfest, where he helped build a completely fictional brand called Ivory Tower. Instead of following strict engineering rules, he focused on bold shapes, layered materials,
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A Subway Map Reimagined for the Digital Era
Apr 18, 2025
New York’s subway just got a sleek new look. The MTA has rolled out a redesigned map that forgoes geographic accuracy in favor of clean lines and better usability. Created by the MTA’s in-house design team, the updated map simplifies the spaghetti of subway routes into a simpler style that is easier to use on the screen of a mobile device. It keeps the classic color coding but adds a white background, black dots, and horizontal labels for an ADA-friendly refresh.
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Designing Hamilton
Apr 16, 2025
Ever wonder what the Hamilton logo could’ve looked like, in another timeline? Lin-Manuel Miranda just dropped a treat for design nerds, especially if they happen to be theater fans: nine original logo concepts for the massively popular musical that were almost chosen when the show first hit Broadway. In a throwback Instagram post, Miranda shared the story of a pivotal meeting with agency SpotCo, where dozens of designs were pinned to the wall, and he was asked to take down anything that didn’t feel like his show.
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A New Identity: The Best 50th Birthday Present for Microsoft
Apr 11, 2025
Microsoft is turning 50 this year, so to celebrate, global design studio Koto delivered a fresh new brand identity that bridges the past, present, and future. Tapping into everything from clunky desktops and Paint nostalgia, to futuristic AI-powered apps, the campaign centers on the idea that “Change Needs Makers.” It’s bold, playful, and people-focused, balancing legacy with an eye towards the future. With dynamic visuals, a modern twist on the classic Windows logo, and a vibrant color palette,
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Super Studio Rises To The Occasion for Rose Bakery
Apr 09, 2025
Branding a bakery might sound like a dream gig, but for designer Carolane Godbout Isabel of Super Studio, it was all about breaking the mold for design. For client Rose Bakery, of Quebec, she ditched the typical bakery visuals and built a brand that feels as handmade as the bread itself. Inspired by dough scoring and using real bread scraps for printed textures, thanks to a clever idea from her daughter, Carolane created something simple, tactile,
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