DESIGN CHATTER
How chasing design trends can weaken your brand
Mar 31, 2025
Most businesses want to be seen as contemporary and professional. However, far too many of them make changes that go against their brand standards in an effort to keep up with modern trends.
We don’t have to go too far back to see examples of companies incorporating the latest fad into their branded campaigns. The mid-2000s were ripe with brands jumping on the bandwagon of flat web designs, minimalist geometric logos,
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Avoiding sticker shock: Setting realistic expectations for design estimates
Mar 31, 2025
You need a logo design or want to rebrand your business. Great! Now, you’ve reached out to an agency like ours to talk about your needs and get an estimate.
But once it’s in your hands, there’s a problem. This estimate is more than you expected, and there’s a bit of sticker shock.
Understanding what goes into design pricing can help you set realistic expectations and, hopefully, avoid being surprised by a quote.
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2025’s Hottest Photography Trends: How KEYLAY Design Can Bring Them to Life
Mar 28, 2025
Visual trends are shifting fast, and Stills’ 2025 Photography in Design Trend Report is packed with insights about how to use photography to keep your brand looking fresh and impactful. From raw candid shots, to bold dark imagery and nostalgic digital imperfections, the latest trends show a move toward authenticity and depth of field. Whether you’re embracing high-contrast flash photography or experimenting with collage and “half-finished” aesthetics, staying ahead of these shifts can elevate your brand’s perception.
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Driving Change With Good Design
Mar 26, 2025
Packaging design isn’t just about making your product look anymore, it’s about trying to make a difference in the world. As the Pentawards packaging awards preps for the 2025 competition, its trend report highlights how designers are using packaging to tell stories, tackle social issues, and push sustainability forward. From repurposed wine bottles funding rare disease research, to condom packaging, this year’s entries prove that great design can do more than sell: it can inspire change.
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Turning Boring Into Bold Design
Mar 21, 2025
Branding agency Boring is on a mission to make the “dullest” industries impossible to ignore. Founded by Tash Peskin, the agency is shaking up B2B branding for logistics, manufacturing, and other overlooked sector, showing that even the most technical businesses have compelling stories to tell. Peskin believes these industries have been stuck in a cycle of uninspired branding, and she’s here to change that. With a bold, no-nonsense approach, Boring helps companies stand out, not blend in.
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Typeface or Font? The Difference Explained
Mar 19, 2025
Typography is everywhere, but let’s be real, terms like typeface and font can get a little confusing, especially since they are frequently used interchangeably (we’re guilty of it too!) Here’s the deal: a typeface is like a family of letters with a shared design (think Helvetica or Times New Roman), while a font is a specific style within that family (like Helvetica Bold or Times New Roman Italic). Knowing the difference, along with other basics like kerning (letter spacing) and ligatures (fancy letter combos),
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