DESIGN CHATTER
Brand Inconsistency: Has your company gone astray?
Nov 04, 2022
Brand consistency leads to many benefits for organizations. It’s easier to retain customers. And eventually, those customers form an emotional connection to the brand, leading to positive sentiment and word-of-mouth promotion.
You’re creating a welcoming, recognizable experience people can associate with through the brand.
However, playing fast and loose with it by putting out inconsistent messaging and visuals creates confusion. And unfortunately, many companies are guilty of doing this.
Find out where your brand began to stray
Where does brand dissonance come from?
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YouTube Makes a Subtle, Yet Impactful UX Design Change
Oct 28, 2022
YouTube was the first video streaming platform on the web, but unfortunately…it looks like a streaming platform for the web. However, with their new “Ambient View” mode, watching longer content on the site will be less like watching a thumbnail moving on a white webpage. The viewing mode will darken the browser or app window and lightly reflect colors from the media, just like they bounce off of a tv screen, to better simulate a traditional tv viewing experience.
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Ritz is Ready for the Holidays with a Beautiful, Heartwarming Campaign
Oct 26, 2022
Ritz Crackers is already prepping for the holiday season with a cookbook featuring cuisines and traditions worldwide… that of course happens to feature their crackers as an ingredient. The Our Holidays campaign is a beautiful commercial that portrays holiday festivities and how they are uniquely celebrated by families of various cultures who have found themselves in the US, specifically immigrant families in California, New York, and Georgia who have woven their native cultures into an American Christmas.
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Jony Ive and Apple Team Up Again
Oct 14, 2022
Believe it or not, Christmas is right around the corner, and Apple is almost ready for it with a short animated film, The Boy, The Mole, The Fox and The Horse. Produced by J.J. Abrams, and starring big names like Idris Elba, the film is based on a children’s book. Jony Ive, the legendary Apple design leader, is the executive producer. The Cliff’s notes of the story: a child finds his place in the world with the help of an assorted slew of animals,
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Why is brand affinity important for businesses?
Oct 13, 2022
What makes one move beyond merely preferring a brand to forming an emotional connection to it? It boils down to the brand’s values.
When companies prove they share the same principles as their customers, they can build relationships that move beyond brand loyalty and into brand affinity.
What brand affinity means for customers
People who believe that certain brands share their values tend to have an affinity toward them.
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Understanding How People Read Leads to Better Design
Oct 13, 2022
The people involved in the design of a marketing piece have different priorities. Marketers want the message to stand out clearly. Sales teams want the message to be as big as possible. And also, yes, stand out.
And your customers?
They don’t have the time or patience to sift through chaotic designs that force them to think too hard. This is why it’s essential to understand how the human eye reads a page.
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