DESIGN CHATTER
Back to the 80s with Thorlo + High Tide
Mar 22, 2023
We all knew retro design was heading our way, and I’m sure we were wondering exactly how that might look. Well, if Thorlo’s new campaign is any indication, it’s going to look awesome. High Tide agency has taken the athletic sock maker back to the 80s with bright colors, bold block fonts, and washed-out photographs, with a little bit of modern polish, like highly-saturated jewel tones. The brand was founded in 1980 and was the first speciality athletic sock manufacturer,
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Heinz Speed Rivals NASCAR
Mar 17, 2023
In a surprisingly creative ad from Heinz, the food company aims to show that sometimes slowing things down can have unexpected perks. To watch normally, the ad is a blur of motion and over before you even register it began. If you take a moment to slow it down, however, you’re rewarded with not only glossy and thought-out visuals, but a $5 DoorDash coupon…if you can spot it! The ad comes in at less than 1 second long,
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Let AI Customize Your Ambience
Mar 15, 2023
While it’s really hard to work in stark silence, sometimes it can be frustratingly difficult to pick just the right sounds for your work groove. Podcasts can be hard to follow while also reading, music playlists can get stale and repetitive, and talk radio or news shows can stress you out. Enter AI to solve this (admittedly first world) problem. GetSound has created an AI ambience generator that uses real-time weather data for your location to curate sounds and images to perfectly match the mood wherever you are.
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IKEA Plush Toys Share Their Family History in “Adoption Ads”
Mar 10, 2023
IKEA’s new collection of eco-friendly stuffed toys, made from recycled plastics, are ready to share their stories! The stuffed toys are, appropriately, ocean animals, and they tout their backgrounds in sustainable manufacturing in a cute way. Their origins run the gamut from drinking straws, toothpaste tubes, and plastic bottles, and while staying fun, are a reminder of the reality of plastic waste in our oceans. Ogilvy is the agency behind this campaign, and it’s a step towards IKEA’s ultimate goal to use all recycled materials by 2030.
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AI is Coming for Our Jobs…After it Figures Out Hands
Mar 08, 2023
AI-generated art: it’s everywhere, and improving every day. But there’s generally one pretty good giveaway when you’re trying to decide if an image is AI or not, and that’s…hands! If you haven’t noticed yet, you won’t be able to unsee it now. Not only are hands a generally difficult thing for humans to draw, to do how much they move and articulate, turns out AIs also have a tough time with them. This article is a really interesting deep dive into why that is,
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What Does the Future of Documents Look Like?
Mar 06, 2023
Technology is advancing at lightning speed. Predicting what’s coming next is hard. AI is changing how we produce products, do business, and even show our creativity. Companies like Google and Microsoft are investing huge amounts of money in startups that promise to change our lives.
They aren’t stopping there, though. Both companies are battling each other to see which one will reign supreme in this new age of technology.
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