DESIGN CHATTER
Coronation Celebrations, Brand Creative-Style
May 12, 2023
King Charles III was crowned as the new monarch of England last weekend, and brands around the world couldn’t resist the opportunity to creatively mark the occasion. While not a big deal for those of us in the US, in the UK, residents experienced a day off and huge national celebrations. From chocolates sporting crowns, to Burger King (temporarily) dropping “Burger” from their logo, global brands turned out for the occasion. Which clever idea was your favorite?
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Google Arts & Culture Creates Games with AI Artwork
May 10, 2023
Unless you’ve been living under a rock for the past year, you’ve noticed that AI is quickly changing and influencing the way people create. Google Arts & Culture has not been living under a rock, and is out to do what they do best: experiment and see how new technology and human creativity can combine in new and exciting ways. Google has called on resident artists in their Arts & Culture Lab to use AI-generated art for games.
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Tamagotchis Make a Magical Comeback
May 05, 2023
We’re going to age ourselves here with our excitement, but hold the presses! Tamagotchis are BACK! With their original heyday in the 90s and early 2000s, Bandai Namco took a look at all this nostalgia that’s so hot right now, and has decided to bring them back, with an extra special addition: Harry Potter creatures as the pets! It’s ok if you haven’t made it to any Care of Magical Creatures lessons, the Tamagotchi comes with everything you need to keep your fantastic critter happy…if you take care of it,
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Go to the Movies and Help Your Eyesight
May 03, 2023
It’s a movie trailer! Wait, it’s an ad! No, it’s a PSA! VisionWorks and Leo Burnett have one of the most original campaigns we’ve seen in awhile: fake movie trailers that can help you assess if your eyes need, well, an assessment. The “trailers” are played in movie theaters disguised as foreign-language films with subtitles artfully designed to be exactly the size that should be perfect for people with 20/20 vision. The trailer closes with a message “if you have trouble reading this,
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Nordstrom Rack Undertakes a Brand Re(tro)fresh
Apr 28, 2023
Sometimes a brand refresh can really just be taking a step back and returning to your roots. Nordstrom Rack is the most recent brand to undertake the retro rebrand trend (remember our article on Thorlo a couple of weeks ago?). However, theirs is a step further: the “new” logo they’ve adopted is an actual old logo from the 70s! With modernizing touches in the logo and color palettes, and very modern photography paired with them, this bold revisioning is a hit in our book.
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This Graffitti Doesn’t Need Washing Off!
Apr 26, 2023
Ok, this is one of the coolest things we’ve seen all week! It was probably only a matter of time, but street art has now gone full augmented reality. Instead of rattle cans and dodging police, street artists are taking to their laptops and making colorful, vibrant, and moving street art in AR. Check out some work by pioneering artists in this medium, and get ready to have your mind blown
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