DESIGN CHATTER
7UP Brightens UP Their Brand
Feb 22, 2023
In an attempt to bring some uplifting design to their customers, PepsiCo has launched the first major redesign of 7UP in seven years! Along with a new slogan, “New Get Up, Same 7UP”, the cans boast a fresh, bold geometric pattern that really makes the name pop. Don’t worry though, it’s still the same green hue you’re used to, you can’t mistake the contents. One of the most interesting factors is that this redesign was cooked up in-house at PepsiCo,
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Why Does All Hollywood UI Look the Same?
Feb 17, 2023
Picture the future interface: either on a spaceship, alternate reality futures with superheros, or even the ads you would see outside your front door as a citizen of the next century. They’re all blue holograms, aren’t they? Don’t worry, that isn’t your fault! Hollywood has a trend, and it is Blue Holographic Floating Interface (TM). UX Collective has a fascinating deep dive on the “why” that is, and how we as consumers of media, now expect that as a visual cue for the future,
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“Designers are psychology scientists with a pen.”
Feb 15, 2023
The heading is one the largest differences between designers and artists. Designers have a larger responsibility in their work, and it goes beyond just “making things look pretty.” Good design makes a user want to interact with, and makes the desired outcome the easiest end for a user to arrive at. Check out this article from Raw.studio about the fascinating codependencies within design and human psychology, you’re sure to be inspired!
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Typography Matters: A Refresher
Feb 10, 2023
Typography is the cornerstone of any design. It’s what communicates what the design is actually about. If you don’t have typographic hierarchy down, you make it that much harder for the end user to understand the content, or even finish reading it. Make sure you’re guiding your users purposefully through your content. whether you’re a designer or not. And if you’re not and you recognize some of these things that your collateral or website just doesn’t do,
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Website typography: Best practices for using fonts on your company’s site
Feb 10, 2023
The elements you choose for your brand tell a story, especially your fonts. And this typographical tale becomes incredibly important online, where you only have moments to grab someone’s attention.
When you have issues with readability, accessibility, or legibility, whatever story you tell — even if it’s a good one — will leave site visitors frustrated if they can’t read it.
We’ll go through the best practices for using website typography,
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Does color impact how customers buy products?
Feb 10, 2023
Our sensitivity to color makes us react emotionally to brands. Color makes our mouths water, eyes grow large, and sometimes, even influences us to choose one product over another. And brands attract customers using this powerful tool.
For your business, think about how its brand communicates with customers. Is it using color to bring people toward it?
Or to repel them?
Here’s how color influences our purchases and how a few brands used it to change their products based on consumer feedback.
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