DESIGN CHATTER
Amazon Goes Back to Basics
Aug 25, 2023
Amazon has become almost unrecognizable from its origins as a humble online bookseller. But now, they’ve got a new suite of ads that harken back to their literary-slinging roots by encouraging people to read. They’ve got one that covers almost any genre that floats your boat, from fantasy to thrillers to romance. 19 illustrators were tapped to create the 110 total artworks, and each piece came with a prompt that was just one word and the type of book they were meant to convey visually.
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AI Needs Designers More Than We Think
Aug 23, 2023
We’ve all heard ad nauseum that AI is coming for all of our jobs. However, this article from CNBC has some encouraging news for those of us in the graphic design field. Turns out, even the visual output from AI is only as good as the human prompts that help create it. Graphic designers have always been encouraged to have a “plus” skill: years ago, adding light copywriting was an added bonus to the skillset, and more recently knowing how to code.
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When X Does NOT Mark the Spot
Aug 11, 2023
We had to collect ourselves a little bit before we tackled the rebrand that’s been on everyone’s minds: the picot from Twitter to X. Normally, we like to showcase rebrands and logo updates that are steps in the right direction, and show a company is keeping up with the items, as inspiration for our own work and to inspire our blog readers. This article from pimpmytype.com does a really great job of explaining why the X redesign is a failure,
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Cat Food with Purrfect Details
Aug 09, 2023
When it comes to cat food, most cat owners tend to stash the unattractive packaging away in cupboards or under sinks. The usual packaging designs are rarely inspiring. Maowoo cat food is here to break the packaging design mold! The cat food company enlisted DXD Studio to totally overhaul their look, and to ensure their product is eye-catching on the shelf. The carrying handle is a nice perk to boot! The most significant challenge faced by the design team was to find the sweet spot between “lifestyle aesthetics”
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Art Holidays
Aug 04, 2023
People are used to traveling to see masterpiece works of art, but did anyone ever think that the art could use a vacation once in a while? Well, EasyJet did! This clever campaign shows the Mona Lisa, the Girl with a Pearl Earring, and other recognizable classics in a new context: relaxing and “off the clock”! And so who is better to encourage travelers to take a vacation, than someone who has been stuck in one place for hundreds of years!
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Staying true to your customers through brand intimacy
Aug 03, 2023
Interactions between buyers and brands are behavioral, social, and they’re definitely emotional. Think about some of the companies you buy from and what qualities you associate with their brands.
For instance, Amazon offers convenience, Disney delivers multi-generational entertainment, and Target provides low-cost shopping for the essentials.
But as budgets tighten and people become more hesitant to spend, they’ll make purchases based on cost and how a brand makes them feel.
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