DESIGN CHATTER
Get noticed: Design matters in your email marketing
Aug 03, 2023
There’s no debate about how much we rely on email to communicate and market to customers. And the number we send is only rising. In 2023, people sent 347.3 billion personal and business emails worldwide, a 4.3% increase over 2022.
Email is still among the top tools for building brand awareness and generating business revenue. And to better understand the importance of design in reaching your goals,
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Barbie’s Logo Design through the Years
Aug 02, 2023
Barbie the movie is still dominating at the box office, and it’s everywhere you look these days. The movie may be causing a modern resurgence, but don’t forget that Barbie is a 54 year old brand, with detailed graphic design treatments to match. Looka is here with a very (very!) detailed deep dive into the evolution of the Barbie logo wordmark, from its inception in 1969 to today. Ever wanted to have the exact Pantone values for Barbie pinks?
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Be Kind, Rewind
Jul 28, 2023
We love packaging and graphic design, so this one is right up our alley! And may also show our age, but whatever. VHS boxes used to be right up there with album covers for showcasing art that may or may not have all that much to do with what’s inside. Back before you watched everything on streaming with a tiny thumbnail you can hardly see from across the room, the VHS box had to grab your attention and hold it long enough for you to choose to buy or rent that movie.
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How the Porsche Logo Triumphed
Jul 26, 2023
The iconic Porsche crest: one of the most famous logo designs in automotive history. Did you know that the rearing horse was almost not the mark of the brand we all wish we could own? The brand started out with a simple word mark that just said “Porsche”, but in 1952, that mark was updated with the rearing horse and the colors that evoke the area of Germany where the cars are made. However, once the 60s hit,
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How the Guinness Harp got its Strings
Jul 21, 2023
The Guinness harp is so recognizable, you may sometimes see it and think “Guinness” even before you think “Ireland”, which the harp is the national symbol of. In the 19th century, Guinness was supplied in bulk to bottling firms and pub owners who used their own labels. To protect the brand, Guinness introduced its own trademark bottle label in 1862, featuring an oatmeal-colored oval. This label included the harp, the Guinness name, and Arthur Guinness’s signature,
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Don’t Be Fooled By Healthy Food Packaging
Jul 19, 2023
Have you ever started a new eating healthy initiative, and found that the foods you need to buy seem to be clearly packaged? You know, healthy foods always have “that look”. Desaturated colors, natural textures, serifed fonts. Well, not so fast. Sometimes, packaging design can utilize design principles for nefarious reasons: to trick consumers into thinking they’re making smarter food choices than they really are. Turns out, your perception of a packaged item of food being healthy is more important than the actual contents.
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