DESIGN CHATTER
IKEA Plush Toys Share Their Family History in “Adoption Ads”
Mar 10, 2023
IKEA’s new collection of eco-friendly stuffed toys, made from recycled plastics, are ready to share their stories! The stuffed toys are, appropriately, ocean animals, and they tout their backgrounds in sustainable manufacturing in a cute way. Their origins run the gamut from drinking straws, toothpaste tubes, and plastic bottles, and while staying fun, are a reminder of the reality of plastic waste in our oceans. Ogilvy is the agency behind this campaign, and it’s a step towards IKEA’s ultimate goal to use all recycled materials by 2030.
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AI is Coming for Our Jobs…After it Figures Out Hands
Mar 08, 2023
AI-generated art: it’s everywhere, and improving every day. But there’s generally one pretty good giveaway when you’re trying to decide if an image is AI or not, and that’s…hands! If you haven’t noticed yet, you won’t be able to unsee it now. Not only are hands a generally difficult thing for humans to draw, to do how much they move and articulate, turns out AIs also have a tough time with them. This article is a really interesting deep dive into why that is,
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What Does the Future of Documents Look Like?
Mar 06, 2023
Technology is advancing at lightning speed. Predicting what’s coming next is hard. AI is changing how we produce products, do business, and even show our creativity. Companies like Google and Microsoft are investing huge amounts of money in startups that promise to change our lives.
They aren’t stopping there, though. Both companies are battling each other to see which one will reign supreme in this new age of technology.
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Customer Obsession Leads to Solving Design Problems
Mar 06, 2023
Customer obsession puts the buyer first. It guides how companies communicate with them online and off. But only a few companies can truly call themselves “customer-obsessed.” According to one Forrester report, only 6% of B2B companies claim this title.
And this affects how they go about solving design problems.
Design-led companies place design at the forefront of their entire customer experience strategy. It’s not considered an afterthought.
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Is That a Photo, or a Drawing?!
Mar 03, 2023
In a refreshing departure form AI-generated Art, Faber-Castel engaged design agency DAVID for a truly eye-catching graphic campaign. “Picture or Drawing” showcases amazing images that make you take a beat to decide if they’re a photo or an ultra-realistic drawing. The agency engaged 5 professional, hyper-realistic illustrators for the campaign to bring their best work and ended up with 10 pieces of gorgeous art to confuse viewers.
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1 Data, 100 Visualizations
Mar 01, 2023
How many different ways could YOU show the same information?! As designers, we get sent back to the drawing board pretty frequently, and initially, that can be frustrating. But design is all about iteration and evolution, and what works for one application might not universally work for every other one. The Data Viz Project challenged designers to show the same data as many ways as they could think of. Obviously, some work better than others, but even if they don’t work,
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