DESIGN CHATTER
First “Hope”, Now “Forward”
Aug 23, 2024
Renowned artist and designer Shepard Fairey, known for his iconic “Hope” design from Barack Obama’s 2008 presidential campaign, has unveiled a new design supporting Vice President Kamala Harris’ 2024 presidential bid. The poster, featuring the bold slogan “Forward,” was created to be distributed for free and without financial gain to Fairey. It serves as a powerful symbol of grassroots activism, and Fairey hopes it will urge the nation to embrace a future of equality, environmental stewardship,
Read More >>
This Summer’s Newest Graphic Design Trend Gets Medieval
Aug 21, 2024
2024 isn’t shy about throwing curveballs at us, and this summer is no exception. The latest graphic design trend, appropriately called “Future Medieval,” is a blend of past (way, way past!) and present, merging the dark, organic aesthetics of the Middle Ages with contemporary, cleaner design elements. The trend is characterized by dense ornamentation like you might expect to see in an illuminated book, intricate blackletter typography, and medieval motifs, reflecting an unexpected cultural shift towards embracing complexity.
Read More >>
Cheers To Beer!
Aug 09, 2024
August holds International Beer Day, and what better way to celebrate than to combine it with amazing marketing! Design Taxi has a collection of some of the best beer ads of all time and breaks down the reasons why these ads have staying power. Some utilize the allure of pop culture and have celebrity endorsements from the hottest stars of the time. Others have more of a narrative and tug at our heartstrings (you think a beer commercial can’t do that?
Read More >>
2024’s Muted June
Aug 07, 2024
June is usually a month full of colorful graphics: corporate allies traditionally festoon every editable profile avatar in rainbow hues to broadcast their support. Rainbows are incorporated into clothing designs on the shelves of all your favorite stores. But Pride 2024 has seen a notable shift, with many brands noticeably scaling back their online support amid rising backlash. High-profile controversies have made companies wary, leading to a significant reduction in Pride footprint. Brands like Nike and Target,
Read More >>
How KEYLAY supports your business post-project
Aug 06, 2024
Design projects, whether they’re complicated and large-scale, such as brand and website redesigns, or smaller one-offs, like direct mail pieces or business cards, involve a lot of interaction between client and agency.
For many of our clients, some assignments need more engagement even after they’re over. This post-project support ensures clients have what they need to use their designs effectively.
In the past, we’ve talked about what it’s like to work with an agency like ours during a project.
Read More >>
Getting strategic with your product imagery to connect with buyers
Aug 06, 2024
Product photography is a science unto itself because so much preparation and calculation go into getting the perfect shot. From figuring out the best environment to picking the right people to photograph using your products, these details help your customers feel more connected to what you sell.
The human brain loves images and can identify them in mere milliseconds, giving you more incentive to make sure your business and its products are shown in the best light.
Read More >>