DESIGN CHATTER
How Nike Became the Brand to Imitate
Jun 07, 2023
There’s no doubt, Nike is a juggernaut when it comes to design and marketing. The logo is simple, but the brand packs a punch, visually, emotionally, and with a hell of a story. So how did they become THE brand? Webflow takes us on a journey that begins with their early campaigns, their fortuitous partnership with Michael Jordan, and some of the risks they’ve taken on athletes and spokespeople who have drawn public scrutiny. While it definitely helps to have been around as long as Nike,
Read More >>Give Chrome a Personality to Match Your Own
Jun 02, 2023
You’ve always been able to customize the background of your Gmail inbox, but now you can customize the look of your Chrome browser in the latest update to the browser from Google. If you need to personalize and design everything you interact with, you can now cross this off the list! No more pedestrian light grey (or dark grey if you’re a dark mode kind of kid), you can show your flair and eye for design in the window you spend the most time looking at.
Read More >>Take the Guesswork out of Type Size
May 31, 2023
Don’t let the simplicity of this tool fool you, this is a game changer for designers, especially UX. Typescale helps you set the scale of your type (duh) at different responsive breakpoints. No more guessing at what might look good and pulling it up on an emulator or even worse, your own mobile phone, you can see them all in one place, and even set the font you’re using to get the whole picture. There’s also a sidebar that flies out to showcase larger blocks of text scaled,
Read More >>A Visual History of Eurovision
May 26, 2023
Maybe you’ve seen references to it online, and maybe you’ve seen the Netflix movie starring Will Ferrell, but if you’re an American, there’s a good chance you don’t really get what exactly Eurovision is. Or know just how big of a deal it is in the rest of the world. Never fear, Reuters is here with a very in-depth visual history of Eurovision, all the way back to the first year of the contest. The competition wrapped up last week (we won’t spoil it,
Read More >>Nutritious Is as Nutritious Does
May 24, 2023
Did you know that potato chips are vegan, all natural, and cholesterol-free? Technically, that’s all true, but those buzzwords don’t make them healthy for you all the same. A lot of food marketers use these buzzwords to make foods seem more healthy than they actually are. And they keep doing it, because it works, as shown by health food branding expert Matt Rosenman of Cheat Day Design. Matt has rebranded everyday snack foods as “healthy options”
Read More >>JEOPARDY…But Fonts!
May 19, 2023
Are you a font fiend? Prove it! Last week, a whole category on the popular quiz game show was dedicated to typefaces. The category, ‘A Real Font of Knowledge’, tested contested on their font fact knowledge, and some of the questions were a little obscure. As a design connaisseur, we’re sure the fact that the questions are written in the font in question is a dead giveaway for you! Would you have taken home $6000 from this category?
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