DESIGN CHATTER
MUDern Art
Nov 29, 2023
You don’t think of pickup trucks needing much in the way of advertising, they sell pretty well on their own. Even when you do come across an ad, they’re pretty formulaic: bold, capital letters juxtaposed over images of the truck doing heavy work. GMC broke the mold with its Mudern Art campaign, where the trucks were the featured artists in this offroad gallery! One canvas was placed next to a mudpit, and the GMC AT4X sprayed mud on it,
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Un-packaging Design
Nov 17, 2023
Sometimes an ingenious packaging design is no packaging at all! Check out these stylishly sustainable shampoo bars, quippily named The Dissolving Bottle. The bars themselves are bottle-shaped, so naturally, as you use them up, the bottle dissolves into a waste-free trickle of water down the drain. Launched in the Philippines a couple of years ago, the design seems ready for the rest of the world and is making its way across the globe, so look out for it available near you soon!
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Editorial Design Deserves Love, Too
Nov 15, 2023
Everyone says “print is dead”, but that isn’t entirely true, and they’ve been saying it for so long and yet…it is still not dead. Enter The Guardian, the British publication that in recent years has become known for their longform journalism. They’ve launched a new periodical solely devoted to the longread article, aptly named The Guardian Long Read (the fish and chip shop story is far more engaging than it has any right to be).
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10 Essential Questions to Ask Before Hiring a Logo Design Agency
Nov 13, 2023
You need a new logo for your business, right? Or maybe it’s time to redesign your entire brand identity. And if you’ve landed here, we’ve probably made your shortlist. (Thanks!)
Now, you might have a few questions for us as a branding and logo design agency before reaching out directly.
We want to answer them. Here are some of the questions posed to our team the most and might be on your mind.
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How logo design impacts your brand & people’s perception of it
Nov 13, 2023
Your logo is a powerful part of your brand identity. Studies have shown that brands with expressive, unique logos have a more positive impact on potential customers, increasing the odds of them buying.
Whether you’re starting a business or have had one for years, logo designs often get pushed back in the list of priorities. But the time you save by focusing on something other than designing a brand logo means missing out on increasing brand affinity and potential sales.
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Nike + the NBA Customize the In-Season Tournament Design
Nov 10, 2023
The NBA has unveiled eye-catching court designs for all 30 of its teams in preparation for the inaugural In-Season Tournament. In conjunction, Nike was tapped to create City Edition uniforms that will be worn by iconic players during the tournament. Beyond aesthetics, the courts and uniforms aim to enhance the storytelling aspect of the competition. According to Sonja Henning, the vice president of league partnerships in North America at Nike, these designs reflect the game’s history,
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