DESIGN CHATTER
How True Is Your Favorite “True” Story? Find Out!
May 09, 2025
“Based on a True True Story” at informationisbeautiful.net is a brilliant example of how design can turn data into something genuinely engaging. Instead of just listing facts and figures, this interactive visualization breaks down movies scene by scene to show what’s true, what’s false, and what’s somewhere in between. Using color-coded timelines and clear visuals, it transforms dry fact-checking into an experience, making it easy (and fun!) to see how Hollywood bends the truth.
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Why Design is an Iterative Process
May 09, 2025
Design has several moving parts, especially for marketing campaigns, logos, and brand redesigns. Since there is so much in motion, naturally, several rounds of reviews and revisions happen before a design reaches its conclusion.
And we consider it an “unskippable” part of the creative process.
Let’s explore how it works and ways to relieve the stress of reviewing creative and providing feedback.
Design serves a purpose for your business
Your company’s marketing and branding do a lot of heavy lifting to communicate with your ideal buyers.
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Neutrogena Remembers
May 07, 2025
Neutrogena’s new “Neutrogena Remembers” campaign is a throwback nod to anyone who once covered their bedroom in Beverly Hills, 90210 posters, and is now noticing a few more wrinkles in the mirror (this one may hit a little close to home). The ad, created by BBDO New York, cleverly recreates a classic scene from the show with the original cast members, mixing ’90s vibes, like grainy film, a retro soundtrack, and an old-school aspect ratio, with a gentle nudge from a dermatologist to check out their Rapid Wrinkle Repair Serum.
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2001: A Typographic Odyssey
May 02, 2025
Director Stanley Kubrick’s 2001: A Space Odyssey didn’t just imagine the future, it practically designed it. From the clean authority Gill Sans lends to it, to the tech-forward cool of Eurostile Bold Extended (that practically every other sci-fi movie used going forward…no, really), the film defined the visual language of sci-fi as we know it. Real-world logos, minimalist UI, and purposeful type choices (hello, Futura and Univers!) all make the future feel oddly familiar.
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When a Design Request is Bigger Than It Seems
May 02, 2025
Tight deadlines. Hectic schedules. Mountains of work. It’s a less-than-ideal situation, especially when you wear multiple hats. If we may be so bold, partnering with a design agency like ours can take some of this weight off your shoulders.
However, this can lead to misunderstandings about what is or isn’t considered a “simple request.” Some are easy peasy, while others are more complex and time-consuming.
Understanding the differences between them helps avoid uncomfortable conversations and sets realistic expectations.
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Ads For…Rats?!
Apr 30, 2025
Move over, Times Square! there’s a new target audience in town, and it’s not the tourists. Ads For Rats is a cheeky (or is that…cheesy?) project from five VCU Brandcenter grads who built teeny tiny 13-inch billboards just for New York City’s most infamous residents: rats. Yep, real billboards, real ads, but hilariously reimagined for every rodent life: like Band-Aids as sleep masks, and rubber bands as gym equipment. While it started as a joke, the project quickly turned into a deeper commentary on how marketers communicate at scale,
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