DESIGN CHATTER
The 12 Logos that Shaped Oreo’s Design History
Mar 12, 2025
March 6 was Oreo Day! (Yes, it’s a thing, who knew?) While most of us are here for the cookies, Oreo’s logo history is a delicious journey through design in itself. Since 1912, the brand has used 12 different logos, each reflecting the design trends of the time. From intricate vintage lettering to bold modern minimalism, the evolution of the logo is a ride through branding history. While today’s logo is clean and simple (maybe a little too simple?),
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Apple TV Let You Rep Your MLS Team
Mar 07, 2025
Apple TV is giving Major League Soccer a stylish design refresh as the league kicks off its 30th season this year, rolling out custom team logos that blend team design with Apple’s signature aesthetic. These redesigned crests, featured on jersey sleeves, reimagine each team’s identity, like Inter Miami’s electric pink star and zebra stripes or LAFC’s wing-inspired black and gold. But Apple’s influence goes beyond the soccer field, integrating these logos into Apple Maps and Apple Music for an immersive super-fan experience.
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What are the most common issues that can affect your design budget?
Mar 07, 2025
Transparency and trust lead to long-term relationships between you and our agency. Getting to this point means being upfront about how certain design requests could possibly increase your budget.
Because of this, we never slap surprise fees on a project that already has an approved estimate. Instead, we are transparent about what is part of your project’s scope and give you a heads-up about anything that could fall outside it.
Let’s look into some of the most common things that can bump up project costs and how to deal with them.
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Why the rush? The risks of last-minute design requests
Mar 07, 2025
Sometimes, your business needs to have a design change done faster than ASAP. Because of the condensed timelines that come with these requests, we think of these as “quick-turn” or “rush” projects, which can come with a few potential trade-offs to be aware of.
Let’s talk about the risks of rushing design projects and how you can understand how to prepare for them.
The give and take of rush projects
While there are a lot of pros that come with an accelerated timeline,
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Cash App’s New Brand Portal
Mar 05, 2025
Cash App is upping its graphic design game with a new Brand Guidelines portal, and it’s a great resource for designers and developers who want to keep things looking professional. The site dives deep into everything from the brand’s signature “Cash App Green” color to its custom typeface (all the rage in branding these days), Cash Sans. With clear specs for colors, typography, motion, and illustration, the portal ensures every detail stays on-brand, no matter the application.
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From Nationwide to Neighborhood: Why U.S.-Shaped Logos Are Disappearing
Feb 26, 2025
Logos have always been a reflection of national identity, so it’s no surprise that tulips dominate logos in the Netherlands and kiwis are a staple in New Zealand branding. It helps connect with your potential customers by meeting them where they are. But in the U.S., the familiar outline of the continental states has almost vanished from logo design, dropping 88% since the 1960s. Back then, brands like National Trailways and United Van Lines proudly used the U.S.
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