DESIGN CHATTER
How Do You Brand a City?
Jun 16, 2023
Branding a product is fairly straightforward: with a well-defined user demographic, there are a lot of examples and well-known best practice next steps to be able to appeal to that demographic. But how do you brand a city? Think of your own city: you’ve got your favorite neighborhood you love to hang out in, and can’t imagine why other people like other areas. And the people in the other areas think the exact opposite of you,
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The Best Packaging Designs of 2023…So Far
Jun 14, 2023
The winners of the 2023 Dieline Awards for best packaging are announced! The winners run the product gamut from speakers to eyeshadow to 7UP. Packaging has a quantifiable impact for consumer brands, and it’s the first impression your product gives to a potential customer. It’s certainly not a space you want to skimp on! One common theme you’ll see pop up among many of these winners: sustainability and plastic-free packaging. Check out all of the winners,
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When the World Ran Out of Pink
Jun 08, 2023
You can’t make this stuff up: due to constructing the most authentic Barbie Dreamhouse for a fake set, the world faced a very real shortage: pink paint. Despite the setting supposedly being Southern California, the Dreamhouse set was actually created outside London, and lots and LOTS of pink paint had to be shipped in to create the most “authentic artificiality” possible, according to director Greta Gerwig. Hopefully no one waited too long to paint any nurseries!
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Direct mail is still alive and continues to cross generational lines
Jun 07, 2023
Direct mail marketing. Is it still viable? Heck yes, it is! On average, the engagement rate for direct mail hovers around 95%.
And when done well, it can have a decent ROI for businesses because people tend to find it way less intrusive and easier to process than email.
So let’s examine why physical mail is still an effective tool for businesses across multiple age demographics, especially older generations.
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Graphic design should be at the forefront of your marketing funnel assets
Jun 07, 2023
Conversion rates for funnels can vary for several reasons. But when its creative components visually align with buyers’ expectations, you can build trust and increase the chances of converting them as they move through it.
When design is an afterthought, it affects how the pieces of your funnel resonate with customers. Creating well-designed, on-brand assets within it enables you to give current and potential customers a consistent experience.
Here’s how to use design to ensure your funnel assets make the buyers’
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How Nike Became the Brand to Imitate
Jun 07, 2023
There’s no doubt, Nike is a juggernaut when it comes to design and marketing. The logo is simple, but the brand packs a punch, visually, emotionally, and with a hell of a story. So how did they become THE brand? Webflow takes us on a journey that begins with their early campaigns, their fortuitous partnership with Michael Jordan, and some of the risks they’ve taken on athletes and spokespeople who have drawn public scrutiny. While it definitely helps to have been around as long as Nike,
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