DESIGN CHATTER
Digital Journeys Have Roots in Physical Ones
Sep 22, 2023
“Customer Journey” is a little bit of a buzzword lately, and if you do any kind of design that has customers interact with it (like web design!), you know that the user experience (UX) of your site is crucial to make sure goals are hit. Indeed is here with a little bit of a customer UX exploration through a lens that sounds way more fun than buzzwords: a waterpark! Author Marty Merida goes over some UX best practice tips by giving examples of how they worked in the real world at a recent visit to a waterpark.
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What if [Brand X] Made [Y] Instead?
Sep 20, 2023
Attention! We have a new favorite Instagram account! Brand What Ifs is an account that imagines brands if they made something they aren’t known for. Hermes Villas, Nintendo Playgrounds, and La Croix Popsicles are some great standouts. These fictional imaginings are such a great way to explore branding when it’s truly outside of the normal box. It doesn’t hurt that the brains behind the project, Deane Cruz, is a great designer to boot!
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Real vs. Fake Brands…Is There a Difference Anymore?
Sep 15, 2023
How different is it to make brands in the real world, vs the brands you see in film and television? Actually, not all that much! Just like how brands in real life have a story to tell, brands in entertainment media contribute to the story being told there. Think of the fictional brands that are part of our every day lexicon: Duff Beer, Dunder Mifflin, and Waystar Royco. Turns out, fictional brands need just as much consideration as real brands,
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Is AI Ready to Choose Our Design Elements?
Sep 13, 2023
Choosing fonts for a project is foundational graphic design work. Sometimes you luck out and it just flows, but other times, you have to be more discerning and go further down the font rabbit hole to find the best pairings for your project’s goals. With the rise of AI coming for everyone’s jobs, betterwebtype.com wanted to test and see if AI could pick better font pairings than a human. Their results: humans win…for now!
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Life’s Good with LG
Sep 08, 2023
We love a good redesign! LG is the subject this time, with a new overhaul to their identity to really hammer home the “life’s good” ethos. The new brand expression focuses on positivity and being upbeat, which is a refreshing take these days. The electronics company partners with agency Wolff Olins for this initiative, which puts human-centric core values at the center of the new and optimistic brand expression.
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Earth Rated Rebrands with Canine-Friendly Colors
Sep 06, 2023
As designers, we know perfectly well that you need to work hard to make sure your design captures the attention and really speaks to your desired audience. Well, what if your audience are dogs? Earth Rated, a Canadian dog supply company, just underwent a massive visual overhaul with the help of agency Layer to tone down their brightly colored packaging and really make an impact with the furry crow. The new colors are on the limited visible color spectrum our canine friends see,
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