DESIGN CHATTER
Patreon Gets a Facelift!
Oct 13, 2023
You know we love a good rebrand, and Patreon’s new look is definitely in that category. There’s a new wordmark with an organic typeface, bold new colors, and leaning hard into the “dark mode” vibe. Washed out photography evokes Instagram and Spotify and solidifies it as a digital brand of note. The creative brand of a platform that exists solely to support creators has to be on point, and this redesign nails it.
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Do Thumbnails Really Matter?
Oct 11, 2023
Turns out they do! Adobe Express, the lightweight freemium version of Adobe creative software, conducted a study on TikTok thumbnails and how much engagement they received, and the results are in! No surprise, animal content ranks high, but if that doesn’t quite fit what your brand is doing, you could always make sure your thumbnail had high amounts of brown and orange in them, the two colors with the highest like, share, and view rates…yes, really!
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How brand identity discovery sessions breathe new life into businesses
Oct 11, 2023
First impressions are everything, and for your customers, 55% of the ones they encounter are visual. From your logo to social media profiles, the design of your brand’s identity will be, for many people, the first introduction to your brand. This intro can be a multidimensional experience for those potential customers or clients.
But making this interaction count begins with a brand design that resonates with them.
Whether you have a new or established business,
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How logo symbolism leads to memorable brands
Oct 11, 2023
Symbolism in logo design communicates subtle messages that can make us do a double-take or give us something to think about. They can even make us question what we’re looking at entirely.
Logo symbolism injects layers of meaning. It presents a unique challenge for designers to represent a business’s offerings, mission, and values visually in a single mark.
This task often involves combining multiple—sometimes even opposing—ideas to illustrate this representation. And the sign of a job well done is whether people can understand the meaning behind the logo and recognize it in the future.
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Happy (Belated) Birthday to Google
Oct 06, 2023
We’re a little late to the party, but Google celebrated 25 years last week! It’s hard to imagine a world without Google anymore, and with a celebratory move that seems designed to appeal to designers specifically, the birthday Google doodle was a transformation of the Google logo from the first all the way to the current one. It’s a brand fast forward, and we’re here for it.
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Are You the Next Big Thing in Startups?
Oct 04, 2023
Think you could be the next Sergey Brin or Steve Jobs, if only you had the right capital investment and a good idea? Put that to test with Silly Co Valley, a browser game that tests your mettle as a startup CEO. Fast thinking while also making correct choices is the key, with every second, your seed money is depleting and it’s more than a little stressful!
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