DESIGN CHATTER
When the World Ran Out of Pink
Jun 08, 2023
You can’t make this stuff up: due to constructing the most authentic Barbie Dreamhouse for a fake set, the world faced a very real shortage: pink paint. Despite the setting supposedly being Southern California, the Dreamhouse set was actually created outside London, and lots and LOTS of pink paint had to be shipped in to create the most “authentic artificiality” possible, according to director Greta Gerwig. Hopefully no one waited too long to paint any nurseries!
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Direct mail is still alive and continues to cross generational lines
Jun 07, 2023
Direct mail marketing. Is it still viable? Heck yes, it is! On average, the engagement rate for direct mail hovers around 95%.
And when done well, it can have a decent ROI for businesses because people tend to find it way less intrusive and easier to process than email.
So let’s examine why physical mail is still an effective tool for businesses across multiple age demographics, especially older generations.
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Graphic design should be at the forefront of your marketing funnel assets
Jun 07, 2023
Conversion rates for funnels can vary for several reasons. But when its creative components visually align with buyers’ expectations, you can build trust and increase the chances of converting them as they move through it.
When design is an afterthought, it affects how the pieces of your funnel resonate with customers. Creating well-designed, on-brand assets within it enables you to give current and potential customers a consistent experience.
Here’s how to use design to ensure your funnel assets make the buyers’
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How Nike Became the Brand to Imitate
Jun 07, 2023
There’s no doubt, Nike is a juggernaut when it comes to design and marketing. The logo is simple, but the brand packs a punch, visually, emotionally, and with a hell of a story. So how did they become THE brand? Webflow takes us on a journey that begins with their early campaigns, their fortuitous partnership with Michael Jordan, and some of the risks they’ve taken on athletes and spokespeople who have drawn public scrutiny. While it definitely helps to have been around as long as Nike,
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Give Chrome a Personality to Match Your Own
Jun 02, 2023
You’ve always been able to customize the background of your Gmail inbox, but now you can customize the look of your Chrome browser in the latest update to the browser from Google. If you need to personalize and design everything you interact with, you can now cross this off the list! No more pedestrian light grey (or dark grey if you’re a dark mode kind of kid), you can show your flair and eye for design in the window you spend the most time looking at.
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Take the Guesswork out of Type Size
May 31, 2023
Don’t let the simplicity of this tool fool you, this is a game changer for designers, especially UX. Typescale helps you set the scale of your type (duh) at different responsive breakpoints. No more guessing at what might look good and pulling it up on an emulator or even worse, your own mobile phone, you can see them all in one place, and even set the font you’re using to get the whole picture. There’s also a sidebar that flies out to showcase larger blocks of text scaled,
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