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DESIGN CHATTER

Here on Design Chatter, we post the latest and greatest about KEYLAY, helpful industry information, creative design ideas, small business need-to-knows and the occasional off the wall post just to lighten your day. We hope you enjoy, and we encourage you to comment and share the posts on your social networks!

Nike + the NBA Customize the In-Season Tournament Design

Nov 10, 2023

The NBA has unveiled eye-catching court designs for all 30 of its teams in preparation for the inaugural In-Season Tournament. In conjunction, Nike was tapped to create City Edition uniforms that will be worn by iconic players during the tournament. Beyond aesthetics, the courts and uniforms aim to enhance the storytelling aspect of the competition. According to Sonja Henning, the vice president of league partnerships in North America at Nike, these designs reflect the game’s history,

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NASA’s New Showcase

Nov 08, 2023

We already knew that NASA sends astronauts of this literal world, but now they have a new 3D billboard at the Kennedy Space Center that takes visitors to new horizons as well! The 30 foot display is a design masterpiece, showcasing some of NASA’s most triumphant moments, from the Mars rover to the shuttle program to the first steps on the moon, in larger-than-life 3D video form. The agency tapped to create the montage, Blunt Action,

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Why are We So Fascinated by Letters?

Oct 25, 2023

Typography is undoubtedly a huge part of graphic design. The big deliverable you worked so hard on just wouldn’t pack the same punch if it only used Times New Roman in one weight. “Typography is what language looks like”, quotes typographic designer Ellen Lupton, and that starts the rabbit hole of why everyone notices type, subconsciously or not, and why we as designers take the selection of type very seriously. Author Peter Cho takes us on a delightful deep dive into a question we probably haven’t even asked ourselves,

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Are Designers Becoming Factory Workers?

Oct 20, 2023

If you’re a designer, have you felt like our creative position has become overly optimized and scrutinized? While efficiency and progression are obviously important to a company, designers are kind of in a class to themselves: creativity and doing things outside of the box are the norm, and sometimes overly rigid processes can really hinder the day to day of a creative person. Ultimately, author Matic Pelcl encourages us to figure out our purpose as designers,

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The Most Intentional Rounded Corners

Oct 18, 2023

Apple’s distinctive rounded rectangular designs, from the iPhone to their keyboards, and AirPods case, are more than mere aesthetics. They stem from a human-centric design philosophy, where product dimensions are influenced by the human body. Rounded corners offer both safety and durability, aligning with an innately human psychological preference for rounded objects. This design approach extends to Apple’s entire product range, with the items that do their jobs closest to the human body having the most rounded corners,

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Patreon Gets a Facelift!

Oct 13, 2023

You know we love a good rebrand, and Patreon’s new look is definitely in that category. There’s a new wordmark with an organic typeface, bold new colors, and leaning hard into the “dark mode” vibe. Washed out photography evokes Instagram and Spotify and solidifies it as a digital brand of note. The creative brand of a platform that exists solely to support creators has to be on point, and this redesign nails it.

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