DESIGN CHATTER
When X Does NOT Mark the Spot
Aug 11, 2023
We had to collect ourselves a little bit before we tackled the rebrand that’s been on everyone’s minds: the picot from Twitter to X. Normally, we like to showcase rebrands and logo updates that are steps in the right direction, and show a company is keeping up with the items, as inspiration for our own work and to inspire our blog readers. This article from pimpmytype.com does a really great job of explaining why the X redesign is a failure,
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Cat Food with Purrfect Details
Aug 09, 2023
When it comes to cat food, most cat owners tend to stash the unattractive packaging away in cupboards or under sinks. The usual packaging designs are rarely inspiring. Maowoo cat food is here to break the packaging design mold! The cat food company enlisted DXD Studio to totally overhaul their look, and to ensure their product is eye-catching on the shelf. The carrying handle is a nice perk to boot! The most significant challenge faced by the design team was to find the sweet spot between “lifestyle aesthetics”
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Art Holidays
Aug 04, 2023
People are used to traveling to see masterpiece works of art, but did anyone ever think that the art could use a vacation once in a while? Well, EasyJet did! This clever campaign shows the Mona Lisa, the Girl with a Pearl Earring, and other recognizable classics in a new context: relaxing and “off the clock”! And so who is better to encourage travelers to take a vacation, than someone who has been stuck in one place for hundreds of years!
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Staying true to your customers through brand intimacy
Aug 03, 2023
Interactions between buyers and brands are behavioral, social, and they’re definitely emotional. Think about some of the companies you buy from and what qualities you associate with their brands.
For instance, Amazon offers convenience, Disney delivers multi-generational entertainment, and Target provides low-cost shopping for the essentials.
But as budgets tighten and people become more hesitant to spend, they’ll make purchases based on cost and how a brand makes them feel.
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Get noticed: Design matters in your email marketing
Aug 03, 2023
There’s no debate about how much we rely on email to communicate and market to customers. And the number we send is only rising. In 2023, people sent 347.3 billion personal and business emails worldwide, a 4.3% increase over 2022.
Email is still among the top tools for building brand awareness and generating business revenue. And to better understand the importance of design in reaching your goals,
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Barbie’s Logo Design through the Years
Aug 02, 2023
Barbie the movie is still dominating at the box office, and it’s everywhere you look these days. The movie may be causing a modern resurgence, but don’t forget that Barbie is a 54 year old brand, with detailed graphic design treatments to match. Looka is here with a very (very!) detailed deep dive into the evolution of the Barbie logo wordmark, from its inception in 1969 to today. Ever wanted to have the exact Pantone values for Barbie pinks?
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