DESIGN CHATTER
Why your company’s logo is your silent spokesperson
Sep 06, 2023
Your logo is the face of your business and conveys your brand’s personality. It acts as your silent ambassador, drawing people in as it gets more exposure to bigger audiences.
These marks do a lot of heavy lifting for small businesses wanting to present themselves as trustworthy and able to serve the needs of their customers.
So, let’s go over how valuable the design of your logo can be for your business and why it’s so effective at representing your brand.
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The Pros & Cons of Direct Mail Marketing in the Digital Age
Sep 06, 2023
Does direct mail marketing still work? It sure does. By 2027, experts expect this form of advertising to grow to over $84 billion.
It’s not a surprise since the ROI businesses get from direct mail is, on average, $4.09 for every $1.30 spent. People across all age demographics, from Gen Z to baby boomers, are receptive to direct mail marketing.
If you’re thinking about using direct mail in your business’s marketing strategy,
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Is Logo Design Trending Colorless?
Sep 01, 2023
Have you noticed a new trend in app logos on your phone screen? Here’s a hint: many of them are beginning to use less color than you may be used to seeing. Meta’s new Twitter-killer Threads is just a black and white icon, as well as Twitter’s own new iteration, X. TikTok pioneered it, and others seem to be following suit. PrintMag explores this trend, and uses these new destaurated logos as a lens to look at the current trending design aesthetic in general,
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Deck Inspiration to Save the Day
Aug 30, 2023
Presentation decks: bread and butter of corporate designers, but it makes us nervous about what we get to start with! Sometimes it’s walls of text that the stakeholder insists can’t be cut down any farther whatsoever, and sometimes it’s almost no content at all, and you’re left with lots of negative space to do…something with, and all within brand languages. Deck.gallery is here to the rescue, with a website that consists solely of curated presentation decks that are just good to look at.
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Amazon Goes Back to Basics
Aug 25, 2023
Amazon has become almost unrecognizable from its origins as a humble online bookseller. But now, they’ve got a new suite of ads that harken back to their literary-slinging roots by encouraging people to read. They’ve got one that covers almost any genre that floats your boat, from fantasy to thrillers to romance. 19 illustrators were tapped to create the 110 total artworks, and each piece came with a prompt that was just one word and the type of book they were meant to convey visually.
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AI Needs Designers More Than We Think
Aug 23, 2023
We’ve all heard ad nauseum that AI is coming for all of our jobs. However, this article from CNBC has some encouraging news for those of us in the graphic design field. Turns out, even the visual output from AI is only as good as the human prompts that help create it. Graphic designers have always been encouraged to have a “plus” skill: years ago, adding light copywriting was an added bonus to the skillset, and more recently knowing how to code.
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