DESIGN CHATTER
How the Guinness Harp got its Strings
Jul 21, 2023
The Guinness harp is so recognizable, you may sometimes see it and think “Guinness” even before you think “Ireland”, which the harp is the national symbol of. In the 19th century, Guinness was supplied in bulk to bottling firms and pub owners who used their own labels. To protect the brand, Guinness introduced its own trademark bottle label in 1862, featuring an oatmeal-colored oval. This label included the harp, the Guinness name, and Arthur Guinness’s signature,
Read More >>
Don’t Be Fooled By Healthy Food Packaging
Jul 19, 2023
Have you ever started a new eating healthy initiative, and found that the foods you need to buy seem to be clearly packaged? You know, healthy foods always have “that look”. Desaturated colors, natural textures, serifed fonts. Well, not so fast. Sometimes, packaging design can utilize design principles for nefarious reasons: to trick consumers into thinking they’re making smarter food choices than they really are. Turns out, your perception of a packaged item of food being healthy is more important than the actual contents.
Read More >>
How Good Are You at Remembering Your Password?
Jul 07, 2023
The Password Game puts your password making skill to the test. This game mimics the signup process for pretty much every website these days, but adds a twist…and another twist…and another. Each time you make a password, more and more ridiculous requirements are added, until it becomes very difficult! It kind of makes remembering our strong passwords seem a little less arduous, it could be worse if web applications get wind of these requirements!
Read More >>
“Inside a Genius Mind’
Jul 06, 2023
We all wish we could think the way Leonardo da Vinci did. His effortless, innate creativity and understanding lead to not only amazing scientific discoveries, but also gorgeous, unparalleled works of art that is famous worldwide. Now we have the best chance we’ve ever had to try to get inside his mind, thanks to Google Arts & Culture, the arm of the tech giant committed to brining some of the most famous and influential works of art into the digital realm to be more accessible for everyone.
Read More >>
Telling Better Brand Stories with Your Visuals
Jul 03, 2023
Storytelling greatly impacts how we feel about brands. It affects how we think about certain beverages, foods, clothing, and even household items. Studies have shown that our enjoyment of these products is often affected by their branding.
But it’s not just the brand messaging that matters. It’s the visuals. We want to see ourselves reflected on the page and in the stories told by businesses.
And for companies, it means using imagery to introduce people to the brand and enable them to embrace it.
Read More >>
The Top KPIs Small Businesses Should Use to Measure Brand Awareness Online
Jul 03, 2023
Over 30% of companies conduct their business online, giving them a competitive edge over competitors slow to embrace digital marketing. This can be especially beneficial for small companies planting seeds to increase brand awareness and revenue.
Concentrating on your business’s key performance indicators (KPIs) is significant in measuring your marketing and taking people from unfamiliar with your products to championing them.
But first, what do brand awareness and KPI even mean?
Read More >>