DESIGN CHATTER
We Are What We Eat
Jan 31, 2024
The New York Times takes an engaging deep dive into the trends and things we value right now…through the lens of restaurant menus. Naturally, graphic design plays a big part in how these things are communicated to the diner. Bright colors, small fonts, and engaging characters are on the rise, as well as being more purposeful on how the hierarchy of items on the page communicates the size of the dish and stage of the evening to eat it in.
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So…Do We Still Care About the Pantone COTY?
Jan 26, 2024
In the whirlwind of ever-changing trends, Pantone’s Color of the Year, Peach Fuzz, may seem like yesterday’s news, even though it hasn’t even been out very long. While food names for colors can definitely help in positive perception (think “olive green” and “yolk yellow”), the larger picture of Pantone’s desire to own the world of color isn’t quite so clear. Recent challenges, like Adobe’s decision to cut Pantone’s colors from its app, asks everyone, designer and layperson alike,
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Sports + Design: An Unlikely Partnership
Jan 24, 2024
Sports graphic design: where each element plays a pivotal role in conveying emotion and storytelling. Graphic design is for everyone, even the jocks that seem to be the antithesis of designers. Check out recent trends, from the bold Premier League logo redesign, to BBC Cricket coverage, to Nike’s minimalist approach to design. This article takes a deep and fascinating dive into how exactly design expresses the niche feelings and experiences of sports.
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Is This Already the Best Ad of 2024?!
Jan 19, 2024
January in Australia is the middle of summer in the Southern Hemisphere, and Meat & Livestock Australia (MLA) has swooped in with an advertisement that’s already being proclaimed the best ad of 2024…in the first month! Sometimes a good laugh can bring people together faster than any heartwarming message, and that’s precisely what this advertisement is doing; bridging the generation gap with with humor, satire, and delicious barbecue.
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Can Graphic Design Help Fix Recycling?
Jan 17, 2024
The recycling symbol, designed by Gary Anderson in 1970, was intended to convey an ecological message but has ultimately lead to confusion. That circular symbol describes a system that is unfortunatelh not so circular in practice. Despite its widespread presence on products, less than 10% of plastic has been recycled in the last 40 years. Much of this is due to the fact that the symbol appears on products that are not actually recyclable. Unlike European countries,
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A New Look for Your Business: 5 Rules to Ensure a Successful Brand Redesign
Jan 08, 2024
Brand redesigns are an exercise in patience and collaboration. They’re emotional and time-consuming but worth the effort to continue building your company’s legacy.
First impressions are everything for a brand redesign. Studies have shown that these beliefs influence our perceptions of brands, how we perform while using them, and our enjoyment of their products.
So, how do you ensure you continue providing those positive impressions while preserving your brand promise during and throughout a redesign?
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