DESIGN CHATTER
Art Holidays
Aug 04, 2023
People are used to traveling to see masterpiece works of art, but did anyone ever think that the art could use a vacation once in a while? Well, EasyJet did! This clever campaign shows the Mona Lisa, the Girl with a Pearl Earring, and other recognizable classics in a new context: relaxing and “off the clock”! And so who is better to encourage travelers to take a vacation, than someone who has been stuck in one place for hundreds of years!
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Staying true to your customers through brand intimacy
Aug 03, 2023
Interactions between buyers and brands are behavioral, social, and they’re definitely emotional. Think about some of the companies you buy from and what qualities you associate with their brands.
For instance, Amazon offers convenience, Disney delivers multi-generational entertainment, and Target provides low-cost shopping for the essentials.
But as budgets tighten and people become more hesitant to spend, they’ll make purchases based on cost and how a brand makes them feel.
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Get noticed: Design matters in your email marketing
Aug 03, 2023
There’s no debate about how much we rely on email to communicate and market to customers. And the number we send is only rising. In 2023, people sent 347.3 billion personal and business emails worldwide, a 4.3% increase over 2022.
Email is still among the top tools for building brand awareness and generating business revenue. And to better understand the importance of design in reaching your goals,
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Barbie’s Logo Design through the Years
Aug 02, 2023
Barbie the movie is still dominating at the box office, and it’s everywhere you look these days. The movie may be causing a modern resurgence, but don’t forget that Barbie is a 54 year old brand, with detailed graphic design treatments to match. Looka is here with a very (very!) detailed deep dive into the evolution of the Barbie logo wordmark, from its inception in 1969 to today. Ever wanted to have the exact Pantone values for Barbie pinks?
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Be Kind, Rewind
Jul 28, 2023
We love packaging and graphic design, so this one is right up our alley! And may also show our age, but whatever. VHS boxes used to be right up there with album covers for showcasing art that may or may not have all that much to do with what’s inside. Back before you watched everything on streaming with a tiny thumbnail you can hardly see from across the room, the VHS box had to grab your attention and hold it long enough for you to choose to buy or rent that movie.
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How the Porsche Logo Triumphed
Jul 26, 2023
The iconic Porsche crest: one of the most famous logo designs in automotive history. Did you know that the rearing horse was almost not the mark of the brand we all wish we could own? The brand started out with a simple word mark that just said “Porsche”, but in 1952, that mark was updated with the rearing horse and the colors that evoke the area of Germany where the cars are made. However, once the 60s hit,
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