DESIGN CHATTER
Real vs. Fake Brands…Is There a Difference Anymore?
Sep 15, 2023
How different is it to make brands in the real world, vs the brands you see in film and television? Actually, not all that much! Just like how brands in real life have a story to tell, brands in entertainment media contribute to the story being told there. Think of the fictional brands that are part of our every day lexicon: Duff Beer, Dunder Mifflin, and Waystar Royco. Turns out, fictional brands need just as much consideration as real brands,
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Is AI Ready to Choose Our Design Elements?
Sep 13, 2023
Choosing fonts for a project is foundational graphic design work. Sometimes you luck out and it just flows, but other times, you have to be more discerning and go further down the font rabbit hole to find the best pairings for your project’s goals. With the rise of AI coming for everyone’s jobs, betterwebtype.com wanted to test and see if AI could pick better font pairings than a human. Their results: humans win…for now!
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Life’s Good with LG
Sep 08, 2023
We love a good redesign! LG is the subject this time, with a new overhaul to their identity to really hammer home the “life’s good” ethos. The new brand expression focuses on positivity and being upbeat, which is a refreshing take these days. The electronics company partners with agency Wolff Olins for this initiative, which puts human-centric core values at the center of the new and optimistic brand expression.
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Earth Rated Rebrands with Canine-Friendly Colors
Sep 06, 2023
As designers, we know perfectly well that you need to work hard to make sure your design captures the attention and really speaks to your desired audience. Well, what if your audience are dogs? Earth Rated, a Canadian dog supply company, just underwent a massive visual overhaul with the help of agency Layer to tone down their brightly colored packaging and really make an impact with the furry crow. The new colors are on the limited visible color spectrum our canine friends see,
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Why your company’s logo is your silent spokesperson
Sep 06, 2023
Your logo is the face of your business and conveys your brand’s personality. It acts as your silent ambassador, drawing people in as it gets more exposure to bigger audiences.
These marks do a lot of heavy lifting for small businesses wanting to present themselves as trustworthy and able to serve the needs of their customers.
So, let’s go over how valuable the design of your logo can be for your business and why it’s so effective at representing your brand.
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The Pros & Cons of Direct Mail Marketing in the Digital Age
Sep 06, 2023
Does direct mail marketing still work? It sure does. By 2027, experts expect this form of advertising to grow to over $84 billion.
It’s not a surprise since the ROI businesses get from direct mail is, on average, $4.09 for every $1.30 spent. People across all age demographics, from Gen Z to baby boomers, are receptive to direct mail marketing.
If you’re thinking about using direct mail in your business’s marketing strategy,
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