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Experience Keylay

DESIGN CHATTER

Here on Design Chatter, we post the latest and greatest about KEYLAY, helpful industry information, creative design ideas, small business need-to-knows and the occasional off the wall post just to lighten your day. We hope you enjoy, and we encourage you to comment and share the posts on your social networks!

2025’s Hottest Photography Trends: How KEYLAY Design Can Bring Them to Life

Mar 28, 2025

Visual trends are shifting fast, and Stills’ 2025 Photography in Design Trend Report is packed with insights about how to use photography to keep your brand looking fresh and impactful. From raw candid shots, to bold dark imagery and nostalgic digital imperfections, the latest trends show a move toward authenticity and depth of field. Whether you’re embracing high-contrast flash photography or experimenting with collage and “half-finished” aesthetics, staying ahead of these shifts can elevate your brand’s perception.

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Driving Change With Good Design

Mar 26, 2025

Packaging design isn’t just about making your product look anymore, it’s about trying to make a difference in the world. As the Pentawards packaging awards preps for the 2025 competition, its trend report highlights how designers are using packaging to tell stories, tackle social issues, and push sustainability forward. From repurposed wine bottles funding rare disease research, to condom packaging, this year’s entries prove that great design can do more than sell: it can inspire change.

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Turning Boring Into Bold Design

Mar 21, 2025

Branding agency Boring is on a mission to make the “dullest” industries impossible to ignore. Founded by Tash Peskin, the agency is shaking up B2B branding for logistics, manufacturing, and other overlooked sector, showing that even the most technical businesses have compelling stories to tell. Peskin believes these industries have been stuck in a cycle of uninspired branding, and she’s here to change that. With a bold, no-nonsense approach, Boring helps companies stand out, not blend in.

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Typeface or Font? The Difference Explained

Mar 19, 2025

Typography is everywhere, but let’s be real, terms like typeface and font can get a little confusing, especially since they are frequently used interchangeably (we’re guilty of it too!) Here’s the deal: a typeface is like a family of letters with a shared design (think Helvetica or Times New Roman), while a font is a specific style within that family (like Helvetica Bold or Times New Roman Italic). Knowing the difference, along with other basics like kerning (letter spacing) and ligatures (fancy letter combos),

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Why ‘Perfect’ Logos Look Wrong – And Why You Need a Pro to Fix Them

Mar 14, 2025

Think a perfectly measured logo is the way to go? Think again! Optical illusions play tricks on our eyes, making mathematically “perfect” shapes that can look totally off. That’s why experienced graphic designers rely on trained instincts, not just grids and numbers, to create logos that actually look right. From adjusting circles to appear the same size as rectangles (hello, overshoot!) to fine-tuning curves for smooth flow, these subtle tweaks make a world of difference. A great brand identity isn’t just about precision,

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The 12 Logos that Shaped Oreo’s Design History

Mar 12, 2025

March 6 was Oreo Day! (Yes, it’s a thing, who knew?) While most of us are here for the cookies, Oreo’s logo history is a delicious journey through design in itself. Since 1912, the brand has used 12 different logos, each reflecting the design trends of the time. From intricate vintage lettering to bold modern minimalism, the evolution of the logo is a ride through branding history. While today’s logo is clean and simple (maybe a little too simple?),

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