DESIGN CHATTER
Facing the challenges of scaling your brand identity with your business
Dec 05, 2024
Growth is great, right? It means you have more resources to introduce new products and services to current and new customers. However, your sales and marketing materials also need to reflect this growth.
Your visual identity plays a significant role in communicating with your audience, and it has to be flexible enough to extend into more complex campaigns while maintaining your brand’s core essence.
But, there are some potential issues you could run into with your brand identity as your business scales.
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5 Design Mistakes to Avoid for Your First Marketing Campaign Launch
Dec 05, 2024
Launching your first marketing campaign is exciting because it culminates all those days and weeks spent dreaming, ideating, and planning.
And while you have a big idea for your campaign, something else needs to be locked down to make it a success — your campaign’s design.
We’re experienced in creating branded design assets for businesses of all sizes, and we want to share the five most common design mistakes that happen when launching a marketing campaign for the first time.
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Spotify Wrapped Gets A Design Remix
Dec 04, 2024
Spotify Wrapped season is here (yay!), and this year, there’s a twist: mysterious logos inspired by this year’s top artists streamed on the platform. These remixes of Spotify’s very recognizable logo celebrate the album art and acknowledge the music that defined 2024. The catch is that the logos aren’t labeled, and it’s up to fans to decode which references which artist!Whether you recognize Beyonce, Billie Eilish, or Charli XCX in these designs, one thing is not in doubt: Spotify Wrapped continues to be a highlight of the year’s end!.
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A Visual Design for an Invisible Fragrance
Nov 29, 2024
Elsewhere Fragrances, a scented candle company renowned for crafting scents that transport you to imaginary, dreamy worlds, sought a visual identity to capture the essence of their invisible fragrances. To bring this vision to life, they partnered with Studio AWP.
Drawing inspiration from dusty library shelves, laboratory notebooks, and vintage aesthetics, AWP developed a typographic and visual identity that emphasizes the ideas the fragrances evoke, rather than the literal scents that compose them.
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The Jaguar Rebrand – Bold Move, or Giant Hoax?
Nov 27, 2024
Okay, we’ve all seen it: Jaguar’s new, very very pink and fluffy rebrand. It has sparked a lot of conversation, both within and beyond the design industry, since its debut earlier this month. Featuring colorful marketing imagery noticeably lacking in cars and a complete 180-degree shift in style, the rebrand has drawn significant criticism.
Adding fuel to the fire, Jaguar has taken the unprecedented step of asking the public to “trust and reserve judgment,”
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The Cure Is Back In Full Goth-Rock Force
Nov 22, 2024
16 years after their last album was released, The Cure is back! Their new album, Songs of a Lost World, has arrived, sounding like the classic Cure we know and love. Longtime design collaborator Andy Vella created the album’s dark cover, ensuring that none of the ’80s goth vibes were lost in this new release.
Primarily inspired by a sculpture by artist Janez Pirnat, the cover art is intended to evoke desolation and timelessness—perfectly fitting for Robert Smith and the band.
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