DESIGN CHATTER
Jeff Koons Merges Art and Digital Design
Oct 16, 2024
For the first time, the artist Jeff Koons, known for his sculptures of balloon animals, has digitized his entire work at jeffkoons.com. And more than that, he has collaborated with Squarespace, where Koons and Squarespace Chief Creative Officer David Lee designed the “Reflect” template for Squarespace users based off the clean design of his portfolio site. The site’s bold typography, parallax effects, and clean grid system give prominence to the artwork while maintaining a clean and elegant UX.
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Halloween Freebies!
Oct 11, 2024
It’s officially spooky season! One of our favorite design sites, Inspiration Grid, has curated a free spooky Halloween design assets list for designers who want to put a little touch of the macabre in their work this month! This curated collection of free design assets has everything you need for making eerie invitations, spooky posters, or chilling social media posts. From vintage-inspired fonts like Spelltale and Monster Madness, to the haunting Death Stinger Horror font, there’s something for every way you celebrate Halloween.
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The Big Showdown: AI Logo Generators vs. Human Designers
Oct 09, 2024
Businesses of all sizes have adopted generative AI into their marketing, sales, and day-to-day operations. It’s predicted that by 2026, over 80% of companies will have some iteration of AI in their operations.
Back in 2023, this number hovered around 5%, so this would be a big jump in a short time.
And while AI has made it easier for businesses to take care of smaller tasks,
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Preserving The Forgotten Logos Of Space Exploration
Oct 09, 2024
Graphic designer Davide Mascioli is launching off a new graphic design project: SELA, the Space Exploration Logo Archive. Davide has meticulously redrawn over 370 logos in vector form that span 80 years of space exploration, and are available in an online archive. The collection is not only a labor of design love, but a celebration of design’s role in humanity’s journey to the stars, and includes all the iconic NASA emblems you’re thinking of off the bat,
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Introducing Brand Guidelines & Assets into Your Onboarding Process
Oct 09, 2024
Onboarding new hires usually entails easing them into the organization’s day-to-day processes and their job responsibilities. Your new employees need all the help they can get during the onboarding process to make sure they can accomplish the goals laid out for them.
But one thing frequently overlooked when ramping up incoming team members is teaching them how to use or produce branded assets correctly. Introducing style guidelines to new hires during the onboarding process reduces the odds of them misusing the elements of your brand identity.
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When The Copy Is The Highlight Of The Brand
Oct 02, 2024
Normally, when you think of a brand or an ad campaign, you’re picturing the visuals: the colors, maybe some photography or illustrations, as the primary elements, and the copy comes second. But sometimes, there are brands where the words really steal the show. The image may catch your eye, but it can be the tagline that makes the final sale for the advertiser. The-BrandIdentity is here with a list of brands with stand-out copy that take really bring their visual designs to the next level.
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