DESIGN CHATTER
Editorial Design Deserves Love, Too
Nov 15, 2023
Everyone says “print is dead”, but that isn’t entirely true, and they’ve been saying it for so long and yet…it is still not dead. Enter The Guardian, the British publication that in recent years has become known for their longform journalism. They’ve launched a new periodical solely devoted to the longread article, aptly named The Guardian Long Read (the fish and chip shop story is far more engaging than it has any right to be).
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10 Essential Questions to Ask Before Hiring a Logo Design Agency
Nov 13, 2023
You need a new logo for your business, right? Or maybe it’s time to redesign your entire brand identity. And if you’ve landed here, we’ve probably made your shortlist. (Thanks!)
Now, you might have a few questions for us as a branding and logo design agency before reaching out directly.
We want to answer them. Here are some of the questions posed to our team the most and might be on your mind.
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How logo design impacts your brand & people’s perception of it
Nov 13, 2023
Your logo is a powerful part of your brand identity. Studies have shown that brands with expressive, unique logos have a more positive impact on potential customers, increasing the odds of them buying.
Whether you’re starting a business or have had one for years, logo designs often get pushed back in the list of priorities. But the time you save by focusing on something other than designing a brand logo means missing out on increasing brand affinity and potential sales.
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Nike + the NBA Customize the In-Season Tournament Design
Nov 10, 2023
The NBA has unveiled eye-catching court designs for all 30 of its teams in preparation for the inaugural In-Season Tournament. In conjunction, Nike was tapped to create City Edition uniforms that will be worn by iconic players during the tournament. Beyond aesthetics, the courts and uniforms aim to enhance the storytelling aspect of the competition. According to Sonja Henning, the vice president of league partnerships in North America at Nike, these designs reflect the game’s history,
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NASA’s New Showcase
Nov 08, 2023
We already knew that NASA sends astronauts of this literal world, but now they have a new 3D billboard at the Kennedy Space Center that takes visitors to new horizons as well! The 30 foot display is a design masterpiece, showcasing some of NASA’s most triumphant moments, from the Mars rover to the shuttle program to the first steps on the moon, in larger-than-life 3D video form. The agency tapped to create the montage, Blunt Action,
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Why are We So Fascinated by Letters?
Oct 25, 2023
Typography is undoubtedly a huge part of graphic design. The big deliverable you worked so hard on just wouldn’t pack the same punch if it only used Times New Roman in one weight. “Typography is what language looks like”, quotes typographic designer Ellen Lupton, and that starts the rabbit hole of why everyone notices type, subconsciously or not, and why we as designers take the selection of type very seriously. Author Peter Cho takes us on a delightful deep dive into a question we probably haven’t even asked ourselves,
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