DESIGN CHATTER
So…Do We Still Care About the Pantone COTY?
Jan 26, 2024
In the whirlwind of ever-changing trends, Pantone’s Color of the Year, Peach Fuzz, may seem like yesterday’s news, even though it hasn’t even been out very long. While food names for colors can definitely help in positive perception (think “olive green” and “yolk yellow”), the larger picture of Pantone’s desire to own the world of color isn’t quite so clear. Recent challenges, like Adobe’s decision to cut Pantone’s colors from its app, asks everyone, designer and layperson alike,
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Sports + Design: An Unlikely Partnership
Jan 24, 2024
Sports graphic design: where each element plays a pivotal role in conveying emotion and storytelling. Graphic design is for everyone, even the jocks that seem to be the antithesis of designers. Check out recent trends, from the bold Premier League logo redesign, to BBC Cricket coverage, to Nike’s minimalist approach to design. This article takes a deep and fascinating dive into how exactly design expresses the niche feelings and experiences of sports.
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Is This Already the Best Ad of 2024?!
Jan 19, 2024
January in Australia is the middle of summer in the Southern Hemisphere, and Meat & Livestock Australia (MLA) has swooped in with an advertisement that’s already being proclaimed the best ad of 2024…in the first month! Sometimes a good laugh can bring people together faster than any heartwarming message, and that’s precisely what this advertisement is doing; bridging the generation gap with with humor, satire, and delicious barbecue.
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Can Graphic Design Help Fix Recycling?
Jan 17, 2024
The recycling symbol, designed by Gary Anderson in 1970, was intended to convey an ecological message but has ultimately lead to confusion. That circular symbol describes a system that is unfortunatelh not so circular in practice. Despite its widespread presence on products, less than 10% of plastic has been recycled in the last 40 years. Much of this is due to the fact that the symbol appears on products that are not actually recyclable. Unlike European countries,
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A New Look for Your Business: 5 Rules to Ensure a Successful Brand Redesign
Jan 08, 2024
Brand redesigns are an exercise in patience and collaboration. They’re emotional and time-consuming but worth the effort to continue building your company’s legacy.
First impressions are everything for a brand redesign. Studies have shown that these beliefs influence our perceptions of brands, how we perform while using them, and our enjoyment of their products.
So, how do you ensure you continue providing those positive impressions while preserving your brand promise during and throughout a redesign?
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A Match Made in Branding: The Synergy Between Typography and Your Logo
Jan 08, 2024
Fonts tell illustrative stories with soft curves, wild loops, straight edges, and assertive serifs. The fonts you use in your brand convey a lot about your business and its unique personality.
And it’s where unique brand identities and memorable logos are born. Through these structured and unstructured shapes, you can design a logo that truly reflects the character of your company’s brand.
Deciding which typefaces to use—and how—in a logo design can mean the difference between potential customers taking your business seriously or ignoring it altogether.
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