DESIGN CHATTER
Forget Flipping a Coin…Twist On It!
Feb 09, 2024
The OREO brand is making a triumphant return to the advertising scene with a fresh campaign to debut during the Super Bowl this weekend. Called “Twist on It,” the commercial captures the essence of OREO’s signature move – twisting open the cookie – and transforms it into a pivotal player in historical decisions. Kris Jenner even makes a cameo appearance, reflecting on her own past decision-making moments involving an OREO cookie. This clever ad highlights OREO’s enduring appeal and cultural relevance,
Read More >>
Why Comic Sans is the Most Hated Font
Feb 07, 2024
Designer Thomas Steele’s new book “Comic Sans, Is It Really That Bad?” dives into the infamous reputation of Comic Sans, with parallels between its polarizing status and other widely disliked phenomena like dad jokes or Crocs. Go on a journey of the font’s origin story, tracing back to Vincent Connare’s creation of it during his time at Microsoft, initially intended for a child-friendly interface. This excerpt of the book leaves you wanting more, and rethinking the knee jerk reaction to the typeface.
Read More >>
Unlocking the benefits of rebranding with a design agency
Feb 07, 2024
From your logo to the icons used on your website, these elements (among many others) serve as part of your brand identity. Each piece exposes the business to new audiences while at the same time building goodwill and loyalty toward it.
When it’s time to rebrand, part of the goal is to reimagine the brand’s identity and preserve its essence. The other part revolves around ensuring the new identity serves your business objectives.
Read More >>
How to prevent delays during your company’s brand redesign project
Feb 07, 2024
Every brand identity project has a unique outcome and story, and each one deserves the attention it takes to reimagine the new brand.
We’ve previously discussed which questions to ask before hiring an agency to design your logo and how projects work from start to finish.
But one question needs more attention: How long does it take to redesign a brand?
Well,
Read More >>
IKEA Releases the Home Style Guide
Feb 02, 2024
IKEA US introduces its first Style Guide…but not the style guide you’re used to, this one is for your home! The guide focuses on four interior design concepts: ‘warm minimalism,’ ‘Swedish roots,’ ‘modern playfulness,’ and ‘Scandinavian folklore.’ With an emphasis of “timeless design” over “fleeting trends”, the guide helps you put your personal touch on your living space, from sleek lines to rustic vibes. The goal is to help people create homes that bring comfort and joy based on individual preferences,
Read More >>
We Are What We Eat
Jan 31, 2024
The New York Times takes an engaging deep dive into the trends and things we value right now…through the lens of restaurant menus. Naturally, graphic design plays a big part in how these things are communicated to the diner. Bright colors, small fonts, and engaging characters are on the rise, as well as being more purposeful on how the hierarchy of items on the page communicates the size of the dish and stage of the evening to eat it in.
Read More >>