DESIGN CHATTER
Spotify Wrapped Psychology
Jan 03, 2024
Spotify has created something we all look forward to, every year, whether it’s to brag about, or be amazed by: Spotify Wrapped. At its core, it’s just a summary of what we listened to in the course of a year, an annual report, and you know how engaging those usually are. Big deal, right? Well, turns out the folks at Spotify have used crafty psychological principles — and some pretty snazzy graphic design — to grab our attention so hard.
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The World’s First Alien Ad Campaign
Dec 22, 2023
MoonPie, yes, the snack cakes brand, is boldly reaching out to a different kind of audience in their new ad campaign. Inspired by recent discussions confirming the presence of extraterrestrial life on Earth, MoonPie is teaming up with UFO experts to advertise directly to aliens! From billboards in UFO hotspots, to a drone spectacle over Teotihuacan, Mexico, they’re speaking an alien language in hopes of becoming the first brand to connect with beings beyond our planet.
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Adobe and Figma: Breaking Up is Hard to Do
Dec 20, 2023
Big design news! Adobe and Figma’s $20 billion merger hit a pretty significant roadblock as regulators in the EU and the UK raised competition concerns. Worries about eliminating competition, and fears of market dominance in design software are the main drivers of concern. Despite attempts to find solutions, both sides called it quits and the merger is off! Now, Adobe and Figma are forging ahead separately, each sticking to their creative visions. Who had that on their 2023 Design Bingo card?!
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A Gallery for the Monuments Men of WWII
Dec 15, 2023
The National WWII Museum’s Liberation Pavilion has a new installation showcasing a lesser-known aspect of the aftermath of World War II. One highlight is the Monuments Men and Women gallery, shedding light on the tireless efforts of protecting cultural treasures during the chaos of war. The gallery offers an immersive experience, starting with Nazi looting, diving into a salt mine filled with rescued art, and culminating in a room showcasing recovered masterpieces. It’s a visual journey complemented by interactive screens sharing stories of the artworks and the heroes who saved them.
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The 80s are Back!
Dec 13, 2023
At, least, in graphic design, they are! And since they were the best decade because they produced the 80s babies who make up KEYLAY Design, they had some other design hallmarks as well. The 80s was huge decade in new graphic design trends, and we’ve come full circle and the editorial 80s-style graphic treatment is making a comeback, and we’ve got our eyes on it. Serif is back, Mad Men-style punchy taglines are in, and we’re excited to see some nostalgia on our screens!
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Should you change your logo again so soon after updating it?
Dec 11, 2023
Picture it. You’ve worked with a graphic design agency to create your company’s new logo. During the process, they presented you with nearly a dozen mockups with unique characteristics and color combinations to represent your business.
After choosing a logo design you like, the designers refine it, pushing it closer to the finalized version. Once you see it again, you love it and feel excited as your brand identity comes together.
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