DESIGN CHATTER
Unlocking the benefits of rebranding with a design agency
Feb 07, 2024
From your logo to the icons used on your website, these elements (among many others) serve as part of your brand identity. Each piece exposes the business to new audiences while at the same time building goodwill and loyalty toward it.
When it’s time to rebrand, part of the goal is to reimagine the brand’s identity and preserve its essence. The other part revolves around ensuring the new identity serves your business objectives.
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How to prevent delays during your company’s brand redesign project
Feb 07, 2024
Every brand identity project has a unique outcome and story, and each one deserves the attention it takes to reimagine the new brand.
We’ve previously discussed which questions to ask before hiring an agency to design your logo and how projects work from start to finish.
But one question needs more attention: How long does it take to redesign a brand?
Well,
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IKEA Releases the Home Style Guide
Feb 02, 2024
IKEA US introduces its first Style Guide…but not the style guide you’re used to, this one is for your home! The guide focuses on four interior design concepts: ‘warm minimalism,’ ‘Swedish roots,’ ‘modern playfulness,’ and ‘Scandinavian folklore.’ With an emphasis of “timeless design” over “fleeting trends”, the guide helps you put your personal touch on your living space, from sleek lines to rustic vibes. The goal is to help people create homes that bring comfort and joy based on individual preferences,
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We Are What We Eat
Jan 31, 2024
The New York Times takes an engaging deep dive into the trends and things we value right now…through the lens of restaurant menus. Naturally, graphic design plays a big part in how these things are communicated to the diner. Bright colors, small fonts, and engaging characters are on the rise, as well as being more purposeful on how the hierarchy of items on the page communicates the size of the dish and stage of the evening to eat it in.
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So…Do We Still Care About the Pantone COTY?
Jan 26, 2024
In the whirlwind of ever-changing trends, Pantone’s Color of the Year, Peach Fuzz, may seem like yesterday’s news, even though it hasn’t even been out very long. While food names for colors can definitely help in positive perception (think “olive green” and “yolk yellow”), the larger picture of Pantone’s desire to own the world of color isn’t quite so clear. Recent challenges, like Adobe’s decision to cut Pantone’s colors from its app, asks everyone, designer and layperson alike,
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Sports + Design: An Unlikely Partnership
Jan 24, 2024
Sports graphic design: where each element plays a pivotal role in conveying emotion and storytelling. Graphic design is for everyone, even the jocks that seem to be the antithesis of designers. Check out recent trends, from the bold Premier League logo redesign, to BBC Cricket coverage, to Nike’s minimalist approach to design. This article takes a deep and fascinating dive into how exactly design expresses the niche feelings and experiences of sports.
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