DESIGN CHATTER
Branding Is a Race For Running Brands
Jun 18, 2025
Something more than beating PRs is happening in the world of running. As neighborhood streets fill with morning runners, the real race is actually happening in…branding! After years of marketing high-performance equipment, major players like Nike and Adidas are returning to their roots of bold brand-building. The result is some of the most memorable sports advertising in years, and trust us, “bold” is the operative word here!. But the real takeaways go beyond clever campaigns: differentiation still matters,
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The State of Branding Design in 2025
Jun 13, 2025
In 2025, branding is more complex than ever: with endless touchpoints, diverse audiences, and the constant challenge of staying relevant in a fast-moving world. In a recent conversation with Frontify’s Director of Brand, James Fooks-Bale, Creative Bloq explored what it takes to build future-proof brands in today’s design world. From the value of custom typefaces to the importance of designing with intention for Gen Z, Fooks-Bale emphasized that clarity of purpose (knowing your “why”) is the foundation of meaningful brand work.
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A New Era of Transparent Design
Jun 11, 2025
At this year’s WWDC, Apple unveiled a visual redesign across all their operating systems, introducing a new design language they call “Liquid Glass”. Inspired by the aesthetics of Vision Pro, Apple’s VR offering, this update brings translucent elements, real-time rendering, and adaptive UI that intelligently responds to context and light mode preferences. From redesigned app icons and floating buttons in the newest iOS, to transparent menu bars and customizable widgets in macOS 26, the system-wide refresh creates a futuristic look across Apple’s ecosystem.
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Not Your Average Dog Shampoo
Jun 06, 2025
Mud pet care products is shaking up the pet care world with more than just their promise to clean your dogs, they intend to clean up the industry’s stereotypes. With their unscented, pH-balanced wash and a radical design philosophy to boot, the brand is redefining what it means to care for animals. Co-founders Angelina Pischikova and Karina Zhukovskaya reject the pastel, perfume-heavy status quo in favor of a minimalist, instinct-respecting approach that treats dogs as animals,
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Keeping your company’s brand consistent (Even on a small budget)
Jun 05, 2025
Are your marketing materials speaking in different languages to your audience? For instance, your website and emails look one way, but your direct mail pieces are noticeably different. They don’t seem to be part of a unified brand.
It’s a common challenge for many small business owners and marketers who are working with limited resources.
But here’s a little secret. You don’t need a large budget to have a strong brand identity.
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Limited research leaves businesses designing in the dark
Jun 05, 2025
You’ve spent time and energy launching what you thought was a killer marketing campaign or website, only to find out that it didn’t get the results you expected.
What happened?
Well, it could be a consequence of limited research. According to a report from Forrester Research, it’s estimated that 37% of advertising spend is wasted because of inaccurate data.
Research can feel like an ill-afforded luxury and time suck.
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