DESIGN CHATTER
Rebranding Gone Wrong
Jul 02, 2025
Rebranding can breathe new life into a business, but when it goes wrong, the consequences can be devastating to your brand. From Twitter/X’s abrupt identity shift to Jaguar’s bizarre tonal shift (that we weren’t convinced wasn’t a hoax), recent high-profile flops show just how easy it is to alienate loyal customers, confuse audiences, or dilute a brand’s heritage. The takeaway is that change is necessary, but it has to be strategic. That’s where partnering with an experienced graphic design agency like KEYLAY Design makes all the difference.
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4 very valid rebranding concerns & how we address them with clients
Jul 01, 2025
Rebranding your business is a big deal. There’s an undeniable excitement that comes with it because rebrands offer a fresh start. But this type of project may also leave you feeling a little anxious, especially if you’re deciding to bring on a new design partner.
Unfortunately, if those “what ifs” aren’t addressed, it could result in issues that cause delays during a rebrand.
Let’s shed some light on common concerns we’ve heard and how we’ve addressed them with clients to turn any uneasiness into confidence in our team.
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How to prioritize design deliverables on a tight budget
Jul 01, 2025
You’ve got a clear vision for your brand, but there’s a problem. Your marketing budget is a lot smaller than you’d prefer.
It’s a situation many businesses find themselves in as they balance producing quality assets with making every buck count as they do it.
And we’ve got good news for you. You can do a lot with a little if you have a plan.
We’re going to help you figure out which design deliverables to focus on first and how our team works with you to maximize your budget.
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Refresh vs. Rebrand
Jun 27, 2025
Branding is more like nature than you might think: it’s survival of the fittest and most adaptable. The D&AD Awards split of “New Brand” and “Brand Identity Refresh” into separate categories this year shows a new trend toward brand evolution rather than a full reinvention is key to long-term brand vitality. A successful refresh isn’t solely cosmetic; it’s a strategic recalibration, aligning a brand’s identity with today’s cultural and consumer realities. The best identity evolutions, like those from Dunkin’,
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A Rebrand As Sweet As Their Buns
Jun 25, 2025
King’s Hawaiian is celebrating its 75th anniversary with a thoughtful brand refresh that balances heritage and modernity, a smart move in today’s crowded CPG market. The update includes a softened crown logo and a hand-drawn typeface that evokes the sweet warmth of its signature buns, while keeping the iconic orange packaging that loyal fans instantly recognize. Subtle floral motifs and a warmer orange shade are subtle visual updates that give nods to the brand’s Hawaiian roots.
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Pedigree Is Helping Find Your Next Best Friend
Jun 20, 2025
Pedigree just raised the bar for purpose-driven design with “Adoptable,” a mobile app that helps users both find and adopt dogs in their area. Rather than simply pushing their pet food brand, Pedigree leaned into their brand’s core mission, “better lives for dogs,” and used technology to turn that mission into real action. It’s a furry, real-life example of how design can do more than just sell; it can build trust, spark emotion,
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