DESIGN CHATTER
How design agencies help small businesses stay consistently awesome
Mar 05, 2024
You finally nailed down that killer logo design and got your brand’s colors just right. But how do you ensure brand consistency sticks around as the business grows and evolves?
Cue a spotlight on design and branding agencies. They protect your brand and serve as the gatekeeper to stop logos from being stretched, prevent weird color combinations from causing a distraction, and give your business a chance to be remembered for the right reasons.
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Logo file handoff: Here’s what to expect from your designer
Mar 05, 2024
It’s exciting when you commission a design agency to create a new logo design for your brand. You get to see colors and shapes come together to form the new face of your brand.
But what good is this new logo if it appears incorrectly on a video promo or an annual report? It’s working overtime to help people associate the mark with your business whenever it materializes.
We’ll explore the essential files you’ll need to reproduce your logo and explain how the handoff works between you and the designer.
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Dune in Type
Mar 01, 2024
The long-awaited second part to Dune is out in theaters today, so we’re here with a very nerdy (on multiple fronts) deep-dive into the “Dune Font” from one of the iconic print runs of the books! This run started in 1975, 10 years after the original publication, and it made a splash almost immediately. No small part of that was the visually arresting cover design, and the centerpiece: the moniker title in the fanciful typeface that hinted at the wonders contained in the pages,
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Let’s Give the Logos Some Love
Feb 28, 2024
As far as graphic design in music goes, album covers usually get all the love. But what about band logos? Sometimes, they’re forgettable, but many have become iconic and instantly recognizable, whether poorly scrawled on a notebook or on a poster on a wall advertising an upcoming tour date. Some of the most familiar ones were made before computers and the advent of vector-manipulating graphic design software, which makes their impact all the more impressive!
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Forget Flipping a Coin…Twist On It!
Feb 09, 2024
The OREO brand is making a triumphant return to the advertising scene with a fresh campaign to debut during the Super Bowl this weekend. Called “Twist on It,” the commercial captures the essence of OREO’s signature move – twisting open the cookie – and transforms it into a pivotal player in historical decisions. Kris Jenner even makes a cameo appearance, reflecting on her own past decision-making moments involving an OREO cookie. This clever ad highlights OREO’s enduring appeal and cultural relevance,
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Why Comic Sans is the Most Hated Font
Feb 07, 2024
Designer Thomas Steele’s new book “Comic Sans, Is It Really That Bad?” dives into the infamous reputation of Comic Sans, with parallels between its polarizing status and other widely disliked phenomena like dad jokes or Crocs. Go on a journey of the font’s origin story, tracing back to Vincent Connare’s creation of it during his time at Microsoft, initially intended for a child-friendly interface. This excerpt of the book leaves you wanting more, and rethinking the knee jerk reaction to the typeface.
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