DESIGN CHATTER
This Wildly Popular Business Got a New Logo Design
Oct 04, 2018
When it comes to tech startups that successfully found their way into peoples’ everyday lives, it’s hard to think of a more recognizable one than Uber. And after eight years in business, they’ve rebranded. It’s Nice That imagines a conversation between passenger and Uber driver to explore the new safety-inspired logo design. What a great way to draw us in — read on!
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Google’s Newest Easter Egg Game
Oct 03, 2018
Remember when Google Maps let you find and catch Pokemon, long before Pokemon Go? Or when they let you Do a Barrel Roll and watch Google spin? Well, the search engine’s creative ideas are back with an all-new text-based easter egg game. Located in the Developer tools of Chrome, Google engineers have hidden an old-school style text adventure game! Check out how computer games used to be, or take a stroll down memory lane, depending on your age.
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Check Your Graphic Design Memory
Sep 28, 2018
Animals are popular features in logotypes, and we’re used to seeing them in logos all of the time. But can you remember which animal goes with which famous brand, when it’s taken out of the context of the entire logo? Some of these are harder than you might think! Test your graphic design knowledge with this quiz. How did you do?
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It’s Raining Helvetica
Sep 26, 2018
Helvetica: the font that everyone, even non-designers, has heard of. Why is it so popular? It’s a versatile typeface that can go in so many ways. It has an unparalleled readability, which allows it to be used successfully across many industries! Check out this tweet from The Futur that shows all of the logos that have used Helvetica. They count over 90, and some may surprise you!
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Brand Recognition: Local, Digital, and Beyond
Sep 24, 2018
Creating a successful business today requires proper brand recognition in all forms, whether digital, local, or international. To build a business with reliable products and services, developing a relevant and recognizable brand is a must.
We know certain brand strategies can make your business more recognizable. So how exactly can you increase brand exposure? By keeping it local. Here’s what you should know.
Never Underestimate Locals
Local businesses need great branding.
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Deja V-Uber
Sep 19, 2018
Despite having just rebranded 2 years ago, Uber is back with a new leadership team, and they want to make sure you notice what’s new. Built around their new set of ideals for the company– safety, accessibility, and ambition–the graphic redesign showcases how the company has made positive impacts on the world, and hopefully distances themselves from their fraught recent past. As seems to be the style these days, this rebrand comes complete with a custom typeface.
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