DESIGN CHATTER
Changes Coming for Audi Logo?
Oct 19, 2018
German car manufacturer Audi’s current logo emblem is only about two years old. The company did away with its metallic sheen to go “digital first,” with an entire branding system being unleashed this year for this purpose. The pared-back strategy seems to be working, as a set of new trademarks have been filed in Germany and the US that appear even more simplified than the current identity. There’s a good reason why Audi might have decided to simplify its logo even further: earlier this year,
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Some Typefaces Are Popular For a Reason
Oct 17, 2018
If you need inspiration on using 10 well loved and popular typefaces in graphic design, Tom Cargill of YouTube design channel Satori Graphics is here to break it all down for you. In this video, Cargill explains why these A-team of typefaces work well for graphic design, and nine candidates you should steer clear of. Some of the candidates to avoid are expected (here’s looking at you, Papyrus!), but some might surprise you!
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How a Wordless Comic Book is Changing the Hiring Process
Oct 16, 2018
Now this is graphic design we can get behind. The London office of global advertising agency McCann teamed up with a British educational charity that promotes excellence in graphic design to create a comic book with no words. But this isn’t just a comic book — McCann is using it to aid its application process when hiring new talent. Since applicants will supply only their phone number, it lessens the chance of unconscious bias and they will be judged solely on their creative talent.
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Heineken Mixes It Up
Oct 10, 2018
When you thinking of Heineken, you obviously think of their iconic green all over packing design. Well, to differentiate their newest offering, alcohol-free beer, Heineken has ditched the green for a dark blue. Currently only available in Australia, it will be interesting to see if the brand is able to be as easily recognizable with such a deviation from their main packaging color. When you have one color that really “says” your brand, it can be great for easy recognition by your customers,
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Mind Your Business with These Fabulous Font Designs
Oct 10, 2018
Companies are rebranding more and more often these days, which is keeping graphic designers busy creating new fonts and typefaces. The experts at design magazine Dezeen took a look back at 10 font designs that caught their fancy. Did you know that Google spent five years working with a font company to come up with its typeface? Or that a pair of French graphic designers created a series of fonts based on the handwriting of legendary musicians like David Bowie,
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The World’s Trashiest Font
Oct 05, 2018
In honor of the first World Cleanup Day, on September 15th, Studio Futura DDB turned trash into useful design elements. In a partnership with Ecologists Without Borders, the studio and a team of volunteers combed the streets of Slovenia for trash, and they unfortunately found quite a bit.They then photographed and vectorized the items and turned them into a bespoke typeface.The typeface will be available to the public for free, with several variants for designers to use.
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