DESIGN CHATTER
Sketchy In A Good Way: Big Cartels’ New Look
Jul 23, 2025
ECommerce platform Big Cartel just got a fresh new look, thanks to the team at design studio How & How, and it’s everything a maker-first brand should be. The rebrand leans into the scrappy, independent spirit that the platform strives to put forward, with hand-drawn details, sketched illustrations, and a typeface that’s just the right amount of weird. It feels creative without trying too hard, and it’s structured without being stiff. It’s a balance between playful and polished,
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Branding for Your Bathroom Break
Jul 18, 2025
In an industry full of fluff (literally and figuratively) Naked Paper’s rebrand challenges everything we think we know about toilet paper. Partnering with design studio Otherway, the brand has turned brown, unbleached rolls into a symbol of sustainability and honesty, ditching the typical bleached white typical look for something more grounded and real. From the minimalist packaging to the playful, intelligent tone of brand voice in their copy, the new identity embraces what others avoid and proves that even toilet paper can be a design-led,
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Bauhaus, But Make It Feminine
Jul 16, 2025
Today we’ve got a little graphic design history lesson: Söre Popitz was a trailblazing designer who brought a feminine take to the very male-dominated world of Bauhaus-era graphic design. As the only known woman to pursue a commercial design career after studying at the Bauhaus (talk about pioneering), she created striking modernist work for clients like “die neue linie” magazine. Her clean and abstract style reflected the influence of her famous mentors from the Bauhaus school while her illustrations put the everyday lives of women first and foremost,
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Are You A Type Genius?
Jul 11, 2025
Think you know your kerning from your leading? Put your type skills to the test with Creative Bloq’s typography quiz: a fun (and ok, it’s slightly nerdy) challenge that separates the font aficionados from the newbies. This quiz is a playful way to brush up on the basics and dive deeper into the details that make great design possible. At KEYLAY Design, we live for the little things, like perfect spacing and clean letterforms. Ready to see where you stand?
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TripAdvisor Embraces Real People For Real Designs
Jul 09, 2025
In the current digital world that seems to be increasingly dominated by automation and optimization, Tripadvisor’s new brand identity is a reminder that brand authenticity still matters. Their recent rebrand, led by global studio Koto, places real people and their real experiences at the center of the design system. Great design should feel personal, honest, and built for people, not platforms, and this identity showcases just that.
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Who’s Shaping the Design World Right Now: And Why We’re Watching
Jul 03, 2025
These days, design trends seem to move fast as lightning, so staying inspired isn’t optional; it’s essential. As brands work to connect with diverse audiences, and human creativity is competing with the rise of AI tools, the role of the designer is more important than ever. At KEYLAY Design, we make it a priority to stay tapped into the pulse of what’s going on in the world of design, to make sure we bring fresh, relevant,
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