DESIGN CHATTER
The Big Showdown: AI Logo Generators vs. Human Designers
Oct 09, 2024
Businesses of all sizes have adopted generative AI into their marketing, sales, and day-to-day operations. It’s predicted that by 2026, over 80% of companies will have some iteration of AI in their operations.
Back in 2023, this number hovered around 5%, so this would be a big jump in a short time.
And while AI has made it easier for businesses to take care of smaller tasks,
Read More >>
Preserving The Forgotten Logos Of Space Exploration
Oct 09, 2024
Graphic designer Davide Mascioli is launching off a new graphic design project: SELA, the Space Exploration Logo Archive. Davide has meticulously redrawn over 370 logos in vector form that span 80 years of space exploration, and are available in an online archive. The collection is not only a labor of design love, but a celebration of design’s role in humanity’s journey to the stars, and includes all the iconic NASA emblems you’re thinking of off the bat,
Read More >>
Introducing Brand Guidelines & Assets into Your Onboarding Process
Oct 09, 2024
Onboarding new hires usually entails easing them into the organization’s day-to-day processes and their job responsibilities. Your new employees need all the help they can get during the onboarding process to make sure they can accomplish the goals laid out for them.
But one thing frequently overlooked when ramping up incoming team members is teaching them how to use or produce branded assets correctly. Introducing style guidelines to new hires during the onboarding process reduces the odds of them misusing the elements of your brand identity.
Read More >>
When The Copy Is The Highlight Of The Brand
Oct 02, 2024
Normally, when you think of a brand or an ad campaign, you’re picturing the visuals: the colors, maybe some photography or illustrations, as the primary elements, and the copy comes second. But sometimes, there are brands where the words really steal the show. The image may catch your eye, but it can be the tagline that makes the final sale for the advertiser. The-BrandIdentity is here with a list of brands with stand-out copy that take really bring their visual designs to the next level.
Read More >>
Editorial Illustrations Make Complex Ideas Beautiful
Sep 27, 2024
Editorial Illustrator Andrius Banelius has a tough job: taking very complex concepts, and turning them into illustrations that you encounter in longform journalism that help convey those concepts quickly, effectively, engagingly, and beautifully. By using creative metaphors and simplified imagery, editorial illustrations distill abstract ideas into clear, engaging visuals that help audiences grasp difficult topics quickly. This visual storytelling not only makes information more accessible, but also evokes emotions and deepens the connection to the subject,
Read More >>
This Rebrand Pays Off
Sep 25, 2024
You know we love a rebrand! seeing a whole new look for a brand you can’t imagine any other way is always a fascinating design problem. PayPal is the newest big brand sporting a new look, and by Pentagram no less. With a focus on being simple and modern, the rebrand highlights how strategic design can evolve established brands without losing their roots. This rebrand even comes with a custom typeface, which is the current rebrand must-have these days: Paypal Pro,
Read More >>