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Experience Your Design

Experience Keylay

DESIGN CHATTER

Here on Design Chatter, we post the latest and greatest about KEYLAY, helpful industry information, creative design ideas, small business need-to-knows and the occasional off the wall post just to lighten your day. We hope you enjoy, and we encourage you to comment and share the posts on your social networks!

For Designs That Shine

Mar 11, 2019

Great news for packaging designers! Pantone has released a new line of metallics to really step your packaging design game up! The new “Metallics” range offers 655 new hues. With that many options (655?!), there’s sure to be the perfect shiny color to be the cherry on top of your project.

  • 655 metallic colors for printed packaging, branding, logos, marketing materials, invitations, or announcements.
  • Pantone Metallics provide a full range of dynamic light,

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Graphic Design Alphabet Soup

Mar 08, 2019

For graphic designers, the file type they’re working with can be critically important to the success of the work. Sometimes, clients don’t quite understand why we can’t use a tiny .jpg for a large format print. This infographic does an excellent job explaining why we are so picky when it comes to file types. There’s a method behind our madness!

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These Graphic Designers Make Album Covers Sing

Mar 07, 2019

The team at AIGA Eye on Design talked to album cover designers for over a year to come up with their Design + Music stories. This latest piece dives into what music labels and listeners want from designers. One lesson they learned? Nobody understands an album better than the artist. That’s advice from the guy who had to design Paul Simon’s final album!

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Vintage Cars Go Wild

Mar 06, 2019

Swiss artist Frederic Muller sees cars a little differently than the rest of us. His digital series Rides of the Wild sees four classic cars—a 1963 Aston Martin DB5, a Ford F-250 pickup truck, a 1977 Fiat 600S, and a 1968 Chevrolet Corvette Stingray—transformed into and inspired by various animals using 3D art. This is a great example that goes to show that design inspiration is everywhere!

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New Packaging for Ritz Crackers

Mar 01, 2019

Everyone’s favorite peanut butter delivery vehicle has a brand new packaging look. Bulletproof, a London-based packaging and design agency, was retained to make a whole new container for the crackers that imparted a healthier and homier vibe. “They say never mess with a classic,” Bulletproof says. “But even icons need sprucing up every once in awhile.” We think they did a great job!

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An Argument in Favor of the British Army’s Controversial Ad Campaign

Feb 28, 2019

The British Army’s new recruitment campaign is causing eyes to roll for its use of what some are calling “derogatory slang” to attract millennials. But a writer for Digital Arts argues that’s actually a solid campaign if you’ve seen the commercial first.

Instead, many are only seeing the posters, which target “snowflakes” and “binge gamers.”

“The TV advert is realism-based and hits the key notes with its orchestral score,

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