DESIGN CHATTER
You Can Judge These Books By Their Covers: The 2024 Penguin Cover Design Award Shortlist
May 24, 2024
We all like to think we don’t judge books by their covers, but let’s be honest, those covers do catch our eye, especially when you’re a designer! Penguin Books is leaning into this inevitability with their Cover Design Awards. Since it began in 2022, the competition has invited creatives to reimagine covers for popular Penguin book titles, and this year, the selections were “Atomic Habits” by James Clear, “Daisy Jones and the Six” by Taylor Jenkins Reid,
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The History of the ADIDAS Logos
May 22, 2024
Adolf Dassler, the German (West German at the time) sportsman and inventor of ADIDAS, was a visionary in the world of athletic footwear. Starting with simple sneakers in 1920, Dassler founded ‘Adi Dassler addas Sportschuhfabrik’ (say that three times fast) in 1949, which later became ‘adidas’ due to a trademark conflict, and introduced the iconic three-stripe mark. Turns out, the “All Day I Dream About Soccer” acronym rumor that went around when we were in school is totally false!
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Why Businesses Need to Prioritize Marketing Plans Before Creative Deliverables
May 22, 2024
A marketing plan acts as your treasure map, showing you the path to connecting your products with the people who need them. Every marketing campaign that springs from this plan has a clear goal: making sure you’re reaching the right destination with your target audience.
Knowing the outcome you want for a campaign gives you a guide to work backward from and decide which deliverables are needed to achieve it. With this information,
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Beyond Aesthetics: The Business Benefits of Hiring a Graphic Designer
May 22, 2024
Your brand image serves as the visual embodiment of your business, with graphic design as the tool, translating it across multiple platforms and channels. It’s essential for your business because each element of the brand, from your logo to the typography used in a web design, sends a message to your audience, giving them visual cues showing what you’re all about.
When leveraged effectively, graphic design can transform your visual identity from obscure to potentially world-renowned,
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Apple’s 9:41 Mystery Revealed
May 17, 2024
Have you ever wondered why all Apple devices are shown with “9:41” as the displayed time in all their promotional imagery? That wasn’t just a random choice, it’s a deliberate nod to the company’s meticulously-planned product release keynotes. Dating from the Steve Jobs era, where the product release announcements were choreographed to the second, the signature time began with a slight miscalculation during the original iPhone launch rehearsal. Former Apple executive Scott Forstall revealed that Jobs unveiled the phone a minute earlier than rehearsed: 9:41 AM.
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Cicada Superbrood
May 15, 2024
Have you heard the extra loud cicadas this year? It seems almost impossible that you haven’t, if you’re in the Southeast that is! 2024 was a rare “super brood”, where multiple broods of cicadas hatched all at once, and their combined chirping was MUCH louder than the usual cicadas song of summer we are all used to hearing. CNN presents this information and much, much more in a beautiful graphic package, that takes this educational content to the next level with a beautiful application of graphic and web design to teach us about our very loud,
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