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Experience Keylay

DESIGN CHATTER

Here on Design Chatter, we post the latest and greatest about KEYLAY, helpful industry information, creative design ideas, small business need-to-knows and the occasional off the wall post just to lighten your day. We hope you enjoy, and we encourage you to comment and share the posts on your social networks!

LEGO Refreshes Its Brand

Apr 12, 2024

LEGO (formally known as The LEGO Group, you learn something new every day) has refreshed its brand identity, drawing inspiration from both its own history and comic books. Collaborating with the agency Interbrand, they created a dynamic design system that spans both the physical products they’re best known for, and their digital platforms, and aims to engage kids while also staying true to the company’s mission of learning through play. Led by a partnership between LEGO’s in-house agency OLA and Interbrand,

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Logo Inspiration At Your Fingertips

Apr 10, 2024

We’re back with another site that’s chock-full of nothing but inspiration! Logo Fav is a site that’s filled with nothing but logos: real logos from real companies, and you can sort them by letter, style, color, company type, and more. They even show you similar marks to ones that catch your eye. Designing logos can be really tricky, you’re trying to sum up a company’s entire ethos, brand, offering, and value system into one little symbolic representation.

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Designing Your Brand Together: How the Review and Feedback Process Works

Apr 08, 2024

At every stage of the design process, we prioritize your feedback. This meticulous review process serves as a cornerstone of our workflow, ensuring the final product not only meets but exceeds your expectations.

It helps catch distracting mistakes and spot issues that take away from the brand.

The review process is also vital in building the relationship between you and our creative team. Effective communication between creatives and clients is an absolute must for reviewing designs and giving constructive feedback that leads to a project’s success.

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Maximizing Project Efficiency: How Design Agencies Work Smarter, Not Harder

Apr 08, 2024

Establishing milestones, especially for larger projects like website designs and company rebrands, gives you and your creative team specific goals to target that produce a result everyone can be proud of.

But to get there, it’s essential to map out every step of the design process, taking into account checkpoints that need to be completed along the way. This includes each phase of the creative, review, revision, and approval process.

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Celebrate the Mac at the Computer History Museum

Apr 05, 2024

2024 marked 40 years for the original Macintosh computer, the beloved workhorse of graphic designers the world over, and to celebrate that milestone, the Computer History Museum in Silicon Valley hosted an exhibit and a live event. With an exhaustive physical collection of the computers themselves, as well as rare artifacts such as publications, company swag, and personal effects of the employees, like business cards, this collection is a pretty in-depth look at the history of the computer we all count on every day.

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Cast a Spell on Your Design

Apr 03, 2024

Designspells.com is a great inspiration site, touting itself as a repository of “design details that feel like magic”, this collection has just about everything you can think of that adds that little bit of je ne sais quoi that takes a design from good to great, from merely good looking to absolutely memorable. And that can make all the difference to a client or a campaign! From pure graphic design style, to easter eggs,

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