DESIGN CHATTER
Learning with Lego
Apr 03, 2019
It may look retro, but this is Lego’s latest, most technologically advanced building kit. Called Spike Prime, the educational kit has been designed to teach engineering to kids in sixth to eighth grades, while keeping it compatible with all Lego bricks. Sorry, fellow adults, you won’t be able to buy it in stores. Developed by Lego Education, these learning sets will be available to purchase by educators in August 2019. We’ve never missed school so much!
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How Smart Package Design Made This Sock Line Soar
Apr 02, 2019
What’s in a box design? Everything, if you ask Brittany Harris, owner of Audacious Sock Wear. Dieline talks with Harris about how custom packaging is crucial to her custom sock business. She takes her inspiration from Apple and Samsung, who she says “have nailed packaging.” Harris says that as a new brand, it’s imperative that Audacious Sock Wear stands out. And she achieves that by the magic of smart package design.
Photo by Taiana Martinez on Unsplash
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3 Design Elements That Make Your Brand Stand Out
Mar 30, 2019
In the business world, there is a lot of competition, so every business owner must take proper steps to stand out in a crowd. When consumers search for products and services, they make tactical choices in order to select the best options that suit their needs and budget. Typically, businesses that go above and beyond to be unique will attract the most customers consistently. If you want to establish a powerful brand, there are three design elements that you may want to consider.
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Let’s Catch a Movie…Poster
Mar 29, 2019
Ever wonder why so many movie posters have similar color schemes? Well, it’s not an accident! James Verdesoto, the graphic designer behind many iconic movie posters, breaks down the intention and reason behind the color choices. Graphic design has a lot more to it than meets the eye!
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Kellogg’s Just Got One of the Biggest Redesigns in Their History
Mar 28, 2019
The problem: Kellogg’s wanted to make it easier for European consumers to find the company’s cereal boxes on grocery store shelfs. The solution: bring in brand agency Landor for a redesign! Keeping Kellogg’s customers’ feedback in mind, Landor reduced clutter on the boxes and prioritized bold, easy-to-spot colors. That and other graphic design choices paid off, with 70 percent of customers being able to find the boxes more easily. We love when good graphic design pays off!
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Test Your Branding Knowledge
Mar 27, 2019
You see these logos every day, and you read our blog, so you’re probably a graphic design whiz, right? Well, prove it! this quiz has slight inconsistencies in logo colors, and it’ up to you to find the correct answer! Be prepared, it’s much harder than it sounds!
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