DESIGN CHATTER
Inside the Delicate World of Branding for the ‘Budding’ Marijuana Industry
Apr 16, 2019
More and more states and territories are legalizing the sale and use of marijuana, both the medical and recreational varieties. And that means major opportunities for graphic designers and studios are on the horizon. But how do you brand for an industry that has a controversial image and that comes with stringent rules against certain types of advertisements? Digital Arts dives in to the fray with a fascinating read.
A design studio in the United Kingdom helped a California medical marijuana business educate the public “after years of negative publicity and criminality.” The studio started with the logo,
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Get Your Steps In with IKEA
Apr 12, 2019
IKEA has launched a new campaign to promote its sustainable store in Greenwich, a neighborhood outside London. And what better way to get to the location than through the most eco-friendly mode of transport: walking! The ads double as directional signage as well, to be sure you know exactly where you’re going! Each poster displays the precise number of steps needed to get to the store. The campaign is also accessible-friendly, and shows a public transport route.
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Perfecting the Perfect Typeface
Apr 11, 2019
Helvetica is renowned the world over for being beautiful, easy to read, and easy to use. We’d dare you to find a project that Helvetica wouldn’t work for! Of course, designers can’t use it for EVERY project, but still, it holds a special place in our hearts. Now, type foundry Monotype has updated Helvetica for the modern age, and fixes some of the typefaces shortcoming as the world becomes more digital!
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Live Mas: How a Design Team Reinvented Taco Bell
Apr 09, 2019
We never thought we’d love a deep dive about Taco Bell, but this piece from Dieline did the trick. Writer Bill McCool talks about how a last-minute decision to dress up as a Taco Bell superfan this past Halloween drew the biggest reaction from people, so he began looking into why the business is, as he put it, “a force that gives people meaning.” McCool points to Taco Bell’s in-house design team, who handled a logo redesign in 2016 and continues to innovate when it comes to the company’s packaging,
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Game of Thrones Gets Sweet
Apr 05, 2019
With less than two weeks to go until the much-awaited final season of Game of Thrones, Oreo couldn’t resist getting in on the hype. Partnering with Elastic agency, the cookie company has recreated the entire Game of Thrones title sequence solely with the chocolate sandwich treats! Now we’re not only more excited for the season to premiere on April 14th, but we’re also hungry!
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Learning with Lego
Apr 03, 2019
It may look retro, but this is Lego’s latest, most technologically advanced building kit. Called Spike Prime, the educational kit has been designed to teach engineering to kids in sixth to eighth grades, while keeping it compatible with all Lego bricks. Sorry, fellow adults, you won’t be able to buy it in stores. Developed by Lego Education, these learning sets will be available to purchase by educators in August 2019. We’ve never missed school so much!
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