DESIGN CHATTER
5 Practical Approaches to Improve Your Small Business Marketing
Jul 29, 2019
As a business owner, you’ve got enough on your plate. It’s no surprise that you often have to make compromises on where to set your priorities.
Marketing is one of the aspects that fall by the wayside and gets put in the “I’ll get around to it” pile.
But what if there was a way to focus on only a few marketing tactics? Tactics that could bring in more customers and sales to your business.
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Ford Takes Automotive Design Digital
Jul 26, 2019
Ford’s latest design isn’t what you’d expect: instead of a truck or a car, the latest product of Ford’s design team is a pickup truck emoji. When you read that, you probably think “there’s no way there isn’t already a pickup truck emoji!” But there isn’t, and Ford is ready to propose their design to be approved by the Unicode Consortium and pushed out to phones across the world. This is a brilliant idea, because if accepted,
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Loki Logo Falls Flat
Jul 25, 2019
The Marvel movie franchise is hugely popular, and has been a resounding success for the company and its parent company, Disney. So you would think that two giant companies like that would always have graphic design that was the cream of the crop, right? Well, apparently, that’s not the case. Marvel announced at San Diego Comic Con that they were launching a Loki TV show on the forthcoming Disney+ streaming service, and…this…was the logo they came up with it.
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Atlanta’s Own Living Walls Designed a Brand for Social Change
Jul 23, 2019
Street art provokes. It inspires and makes you think. We experienced this recently when walking past Peachtree Center in downtown Atlanta and we came across “Symphony” — Atlanta’s largest mural and the latest project from Living Walls, an Atlanta-based nonprofit.
To hear the Living Walls team describe it, their mission is to “promote the power of public art as a social and economic engine, providing an artistic workforce to create healthy,
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Where Are The Happy Accidents?
Jul 19, 2019
Have you ever wanted to own a Bob Ross? Who are we kidding, of course you have! The PBS painting show host, despite having died in 1995, is as popular as ever. Netflix carries his series, and it is still shown on PBS every single day. So it stands to reason, there must be a lot of Bob Ross paintings out there, so you can totally buy one, right? Nope. The New York Times went on a quest to find where the paintings were hiding,
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Penguin Publishing Celebrates Your Favorite Books
Jul 17, 2019
Normally, products used in an advertising campaign are the newest, shiniest and most perfect versions the designers can get their hands on. Not so in this new campaign from Penguin Books. The new campaign, called “Happy Reading”, celebrates your dogeared favorites that you return to, again and again. By emphasizing the beauty in the familiarity, we think Penguin has a winning design on its hands.
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