DESIGN CHATTER
When The Copy Is The Highlight Of The Brand
Oct 02, 2024
Normally, when you think of a brand or an ad campaign, you’re picturing the visuals: the colors, maybe some photography or illustrations, as the primary elements, and the copy comes second. But sometimes, there are brands where the words really steal the show. The image may catch your eye, but it can be the tagline that makes the final sale for the advertiser. The-BrandIdentity is here with a list of brands with stand-out copy that take really bring their visual designs to the next level.
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Editorial Illustrations Make Complex Ideas Beautiful
Sep 27, 2024
Editorial Illustrator Andrius Banelius has a tough job: taking very complex concepts, and turning them into illustrations that you encounter in longform journalism that help convey those concepts quickly, effectively, engagingly, and beautifully. By using creative metaphors and simplified imagery, editorial illustrations distill abstract ideas into clear, engaging visuals that help audiences grasp difficult topics quickly. This visual storytelling not only makes information more accessible, but also evokes emotions and deepens the connection to the subject,
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This Rebrand Pays Off
Sep 25, 2024
You know we love a rebrand! seeing a whole new look for a brand you can’t imagine any other way is always a fascinating design problem. PayPal is the newest big brand sporting a new look, and by Pentagram no less. With a focus on being simple and modern, the rebrand highlights how strategic design can evolve established brands without losing their roots. This rebrand even comes with a custom typeface, which is the current rebrand must-have these days: Paypal Pro,
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Mockups As Graphic Design Storytelling
Sep 20, 2024
In graphic design, mockups have evolved from simple tools to showcase a design in a real application, to essential creative assets, shaping how designers present their work and communicate within the industry, honestly, outside the industry, with clients and customers who often have a harder time envisioning graphics across different mediums. Once a way to visualize posters or business cards before print, mockups have become increasingly complex and stylized, often showcasing entire fictional brands, such as work done by college design students.
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Don’t Just Paint…UnPaint!
Sep 18, 2024
Tired of “Millennial grey”, but not quite ready to commit to a brighter hue in your home? (Yep, we got two millennial stereotypes in there.) Not to worry, Colombian paint company Glasst has just the product for you: Unpaint! This innovative, peelable paint applies like every other paint you’re used to, but dries into a film that can be easily removed by hand without damaging the surface. Perfect for renters or frequent redecorators, Unpaint can be used not only on walls,
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What to consider when rebranding after a merger
Sep 13, 2024
Mergers present a new opportunity to build on the strengths of two companies uniting under one banner. This new entity’s visual identity should stay true to its mission, and in our experience as brand designers, there are three essential things to remember during the rebrand.
We’re sharing some best practices to guide you and your team toward a successful rebrand after a merger.
Set a good foundation for your visual identity by looking at the past
As part of your rebranding strategy,
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