DESIGN CHATTER
Picking the Right Brand Colors for Success in Business
Sep 09, 2019
What are the right brand colors for success in business?
As you think about and create the visual elements of your brand, you’ll have a big decision to make — which colors will work best for it.
And it’s not a choice to be taken lightly.
It can be tempting to choose your colors based on personal taste. You might even want to pick something at random.
But there is a great deal of color psychology that applies to business branding.
Read More >>
Learn from the Masters: How to Create a Memorable, Consistent Brand Experience
Sep 09, 2019
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. – Seth Godin
When customers decide to work with you — and spend money with you — it’s because they believe in your brand.
They know each interaction they have with your business will be positive and more importantly — consistent.
Read More >>
The Business Owner’s Guide to Choosing a Name for Your Business
Sep 09, 2019
In the beginning stages of choosing a name for your business, you’ll have moments of analysis paralysis.
And it makes sense. It’s an important decision.
The name of your company needs to be catchy and memorable. And that’s a lot of pressure to put on yourself.
It’s so easy to spend time spinning your wheels sorting through different options.
So we’re going to save you some time.
Read More >>
We’re Loving McDonald’s New Ad
Sep 06, 2019
McDonald’s France has a new series of ads in a really creative format: GIFs! Surely you’ve seen “oddly satisfying” GIFs in your perusal of social media over the last couple of years…well, now there are some that are ads! Each of the 15 GIFs highlights an ingredient or process in the creation of the McDonald’s staple Egg McMuffin. We can’t stop watching them, and we appluad an innovative new advertising method!
Read More >>
Thinking Outside of the (Airpod) Box
Sep 04, 2019
We’re here for the creativity shown in this ad from Apple! Apple decided to showcase the customized AirPod cases their customers have created in this South Korean ad. Ranging from hand-knitted covers to more ambitious total makeovers, showcasing how people can use the plain white box to give a peek into their inner creativity is a really interesting watch.
Read More >>
Advanced Food Photography
Aug 27, 2019
You know that the food in advertisements always looks so amazing, and rarely anything like that in real life when you order it. In this video, a food stylist gives some tips and tricks for your advertising photography using the humble peanut butter and jelly sandwich. These creative ideas to take photography to a higher level are really inspiring!
Read More >>