DESIGN CHATTER
Behind the Curtain of a Successful Up-and-Coming Creative Business
Oct 16, 2019
When Kyle Strahl founded KEYLAY in 2008, his dream to use the creative process he loves to help people grow their businesses was finally realized.
KEYLAY started out as a one-man band. Kyle did everything, from designing to account management to billing, project management, client cultivation and more. He was motivated every day by being able to build every aspect of the business by himself.
But Kyle soon realized that to take the business to the next level,
Read More >>
Time for Lunch?
Oct 11, 2019
What do most fast food restaurants have in common? No, it’s not a menu that can blow your entire weekly caloric intake, but good guess! It’s a color…red, to be precise. Studies have shown that the color red can prompt your brain to feel hungry. So it’s no coincidence that they all choose this color, they’re using science to try to entice you into eating at their store! Graphic design isn’t just about making things pretty,
Read More >>
Are You a Logo Pro?
Oct 09, 2019
Have you Heard of the Mandela Effect? It’s a phenomenon where you can be KNOW something is one way…except that it really isn’t that way at all, and your brain played a trick on you. Buzzfeed has a made a quiz to test this effect, and it stars one of our favorite subjects: logos! So if you think you’re an absolute logo whiz and couldn’t possibly get any of these wrong…take the quiz, we dare you.
Read More >>
An Inside Look at How KEYLAY Created a New Parking Lot Solution for the Atlanta Community
Oct 08, 2019
We undertake some wildly different projects at KEYLAY on a regular basis. One day we’re creating taglines for a travel pillow, the next we’re designing a trade show booth for a paint company, and the next we’re overseeing the rebrand of an automobile dealership.
But in June 2018, one project came along that involved a forward-thinking politician, some unique but intriguing challenges and the opportunity to help countless Atlanta citizens. And it’s been one of the most rewarding projects we’ve ever worked on.
Read More >>
Wear Your Type
Oct 04, 2019
Do you have a favorite typeface? Don’t laugh, that’s not a strange question! A lot of designers in particular definitely have a typeface that’s their go-to. But this new line of soccer jerseys takes it to the extreme: do you have a typeface you love SO MUCH that you want to wear your love for it? We can’t lie, the Comic Sans jersey is making us rethink our stance. Punnily called “TypeKits”, we are loving this new take.
Read More >>
Like Christmas in October
Oct 02, 2019
Designers, rejoice! Pantone has added 294 additional colors to their repertoire, so now the odds that you can’t find the perfect Pantone equivalent for your design are MUCH lower! With a library that now consists of 2,161 colors, Pantone makes it easier for designers to match exact tones through production. These new colors were selected with eye for trends, so we’re happy to put our faith in Pantone’s capable hands.
Read More >>