DESIGN CHATTER
Which Brands are Most Recognizable?
Oct 30, 2019
In an attempt to showcase what makes brands and ads successful and recognizable, Epiphany Search has created a quiz to test your brand recognition! However, it’s not just a logo identifying quiz, there’s a catch: you’re only shown a very small cropped portion of the logo! You’ll be relying on your sense of color and level of exposure to the logo, but what it’s REALLY testing is how good the brand is at being recognized by potential customers.
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Children are the Designers at IKEA for SAGOKATT
Oct 25, 2019
You probably know that every year, IKEA invites children from around the world to submit their idea for a new stuffed toy to be sold at the store. The 2019 SAGOKATT collection has now been rolled out, and we love the results! We also love that the design giant is so committed to inspiring young people to be designers and to have creative outlets, and to be rewarded for it. We’re pretty partial to the Rainbow Kid in Socks!
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Guinness is Done With Black
Oct 23, 2019
In a hilarious response by their marketing team, Guinness beer is telling fans to switch to drinking Carlsberg instead. Why would a company do that, you ask? The Irish rugby team was soundly defeated by the New Zealand All-Blacks at the Rugby World Cup in Tokyo! With an embarrassing score of 46-14, Guinness feels prompted to denounce their traditional color in the wake of their country’s defeat by the same color. Despite the fact that both Carlsberg and Guinness are owned by the same company,
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Coca-Cola Exploring Sustainable Production
Oct 18, 2019
The Coca-Cola Company has produced a limited run of bottles made from 25% plastic retrieved from the Mediterranean Sea, as a test of its commercial viability. It’s a small step, but one that the company says the technology behind it has huge potential.The experiment aims to prove that “low quality” ocean debris can be transformed into high-quality materials for food and drink packaging using “enhanced recycling” technologies. We hope that’s the case and can’t wait to see more!
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Baywatch Red Makes a Splash
Oct 16, 2019
In honor of the 30th anniversary of the TV show Baywatch, Pantone has partnered with Fremantle Media and released Baywatch Red! Obviously, it is based on the iconic red swimsuits worn by David Hasselhoff, Pamela Anderson and the rest of the crew. The series aired in over 200 different countries and TV Guide reports that it has received over a billion views. The red color is based on the most recognizable aspect of the show, and we couldn’t agree more.
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Behind the Curtain of a Successful Up-and-Coming Creative Business
Oct 16, 2019
When Kyle Strahl founded KEYLAY in 2008, his dream to use the creative process he loves to help people grow their businesses was finally realized.
KEYLAY started out as a one-man band. Kyle did everything, from designing to account management to billing, project management, client cultivation and more. He was motivated every day by being able to build every aspect of the business by himself.
But Kyle soon realized that to take the business to the next level,
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