DESIGN CHATTER
Why Businesses Need to Prioritize Marketing Plans Before Creative Deliverables
May 22, 2024
A marketing plan acts as your treasure map, showing you the path to connecting your products with the people who need them. Every marketing campaign that springs from this plan has a clear goal: making sure you’re reaching the right destination with your target audience.
Knowing the outcome you want for a campaign gives you a guide to work backward from and decide which deliverables are needed to achieve it. With this information,
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Beyond Aesthetics: The Business Benefits of Hiring a Graphic Designer
May 22, 2024
Your brand image serves as the visual embodiment of your business, with graphic design as the tool, translating it across multiple platforms and channels. It’s essential for your business because each element of the brand, from your logo to the typography used in a web design, sends a message to your audience, giving them visual cues showing what you’re all about.
When leveraged effectively, graphic design can transform your visual identity from obscure to potentially world-renowned,
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Apple’s 9:41 Mystery Revealed
May 17, 2024
Have you ever wondered why all Apple devices are shown with “9:41” as the displayed time in all their promotional imagery? That wasn’t just a random choice, it’s a deliberate nod to the company’s meticulously-planned product release keynotes. Dating from the Steve Jobs era, where the product release announcements were choreographed to the second, the signature time began with a slight miscalculation during the original iPhone launch rehearsal. Former Apple executive Scott Forstall revealed that Jobs unveiled the phone a minute earlier than rehearsed: 9:41 AM.
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Cicada Superbrood
May 15, 2024
Have you heard the extra loud cicadas this year? It seems almost impossible that you haven’t, if you’re in the Southeast that is! 2024 was a rare “super brood”, where multiple broods of cicadas hatched all at once, and their combined chirping was MUCH louder than the usual cicadas song of summer we are all used to hearing. CNN presents this information and much, much more in a beautiful graphic package, that takes this educational content to the next level with a beautiful application of graphic and web design to teach us about our very loud,
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Taste The Rainbow Gets a Visual Update
May 10, 2024
The Elmwood London agency has teamed up with Skittles for a vibrant rainbow makeover, injecting some serious pep into the fruity candy. They’ve jazzed up the packaging with bold colors, funky fonts, and a whole lot (more!) rainbow goodness. And get this – they’ve even made the letters dance! They’ve nailed that quirky vibe that Skittles has always been known for, and loves to be known for, while adding a fresh twist for a new generation.
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Aruba’s Voice of Nature
May 08, 2024
The Aruba Conservation Foundation (ACF) has hit the scene with a bold, fresh rebrand! Far from just a marketing ploy to drum up visitor numbers, this rebrand is intended to showcase the deep mission of the foundation. Guided by the intent of being the “Voice of Nature”, the new look showcases this with the organic logo, to the earthy color palette. Collaborating with agency How&How, the ACF embarked on a journey to discover what their essence meant,
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