DESIGN CHATTER
Why Are Tennis Balls Yellow?
Jul 03, 2024
Turns out, we owe the distinctive yellow color to our favorite nature documentary narrator, David Attenborough! Yea, seriously. We read this article this week and had to share. That vibrant “tennis ball yellow” that seems like it’s always been the color, owes its origin to an unlikely combination: television technology and the influence of one Sir David Attenborough. In the 1970s, as color television became more widespread, Attenborough was an exec at the BBC and encouraged a shift from white tennis balls to yellow to enhance the visibility on the new color screens.
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Cottage Cheese Gets a Gen Z Makeover
Jun 28, 2024
Creative agency &Walsh was tasked with refreshing the image of cottage cheese from old fashioned, horrifying 70s diet food to a trendy and fun staple for a younger audience. So naturally, they turned to where the trends live these days: TikTok. By harnessing the viral trends on the social media platform, the agency was able to rejuvenate the image of Good Culture’s cottage cheese with vibrant ads that showcase a whole new demographic. This isn’t your grandma’s cottage cheese!
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A24 Takes Us On A Blast From The Past
Jun 26, 2024
You may know A24 as the film company that brings the movies that aren’t superhero-based to the screen, but they also have a zine that dives into aspects of film, and this 25th issue touches on the nostalgic design of movie theaters in their day-glo 90s heyday. Designer Shira Inbar and illustrator Julia Dufossé have collaborated on this issue titled “Dream Theater.” It covers the unique and extravagant design of multiplex theaters from the 1990s and early 2000s,
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Mid Century Modern Greats and Children Books: An Unlikely Duo
Jun 19, 2024
Have you ever noticed that most of the big names of midcentury design also have a children’s book design or two under their belts? During that prolific period of design, many designers looked towards children’s books as a way to explore new creative avenues and showcase their mid century modern aesthetics in a fresh format. This era saw the fusion of playful yet sophisticated design elements that just so happened to resonate with both children and adults.
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What are the consequences of ignoring your brand voice? (and how to fix them)
Jun 17, 2024
Like a fingerprint, your brand’s voice is unique. When people hear, read, or see your marketing, they immediately know it belongs to your brand because your message has its own special quirks.
It could be lighthearted and humorous, as in the case of food company Oatly, or professionally polished, like the CRM juggernaut Salesforce. These companies are memorable because they speak to their audiences with an authoritative voice that is still unique to them.
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Maintaining brand authenticity in a skeptical world
Jun 17, 2024
How much do people trust brands? Unfortunately, not a lot. Consumer skepticism across all markets is high, with over 50% of consumers raising an eyebrow when they hear sustainability claims from businesses. Many of these same buyers find the company’s intentions, especially concerning cause-related marketing, to be less than sincere and, sadly, self-serving.
In a world where people don’t trust brands, businesses must prove that they authentically and accurately illustrate the issues they care about.
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