DESIGN CHATTER
Turning Boring Into Bold Design
Mar 21, 2025
Branding agency Boring is on a mission to make the “dullest” industries impossible to ignore. Founded by Tash Peskin, the agency is shaking up B2B branding for logistics, manufacturing, and other overlooked sector, showing that even the most technical businesses have compelling stories to tell. Peskin believes these industries have been stuck in a cycle of uninspired branding, and she’s here to change that. With a bold, no-nonsense approach, Boring helps companies stand out, not blend in.
Read More >>
Typeface or Font? The Difference Explained
Mar 19, 2025
Typography is everywhere, but let’s be real, terms like typeface and font can get a little confusing, especially since they are frequently used interchangeably (we’re guilty of it too!) Here’s the deal: a typeface is like a family of letters with a shared design (think Helvetica or Times New Roman), while a font is a specific style within that family (like Helvetica Bold or Times New Roman Italic). Knowing the difference, along with other basics like kerning (letter spacing) and ligatures (fancy letter combos),
Read More >>
Why ‘Perfect’ Logos Look Wrong – And Why You Need a Pro to Fix Them
Mar 14, 2025
Think a perfectly measured logo is the way to go? Think again! Optical illusions play tricks on our eyes, making mathematically “perfect” shapes that can look totally off. That’s why experienced graphic designers rely on trained instincts, not just grids and numbers, to create logos that actually look right. From adjusting circles to appear the same size as rectangles (hello, overshoot!) to fine-tuning curves for smooth flow, these subtle tweaks make a world of difference. A great brand identity isn’t just about precision,
Read More >>
The 12 Logos that Shaped Oreo’s Design History
Mar 12, 2025
March 6 was Oreo Day! (Yes, it’s a thing, who knew?) While most of us are here for the cookies, Oreo’s logo history is a delicious journey through design in itself. Since 1912, the brand has used 12 different logos, each reflecting the design trends of the time. From intricate vintage lettering to bold modern minimalism, the evolution of the logo is a ride through branding history. While today’s logo is clean and simple (maybe a little too simple?),
Read More >>
Apple TV Let You Rep Your MLS Team
Mar 07, 2025
Apple TV is giving Major League Soccer a stylish design refresh as the league kicks off its 30th season this year, rolling out custom team logos that blend team design with Apple’s signature aesthetic. These redesigned crests, featured on jersey sleeves, reimagine each team’s identity, like Inter Miami’s electric pink star and zebra stripes or LAFC’s wing-inspired black and gold. But Apple’s influence goes beyond the soccer field, integrating these logos into Apple Maps and Apple Music for an immersive super-fan experience.
Read More >>
What are the most common issues that can affect your design budget?
Mar 07, 2025
Transparency and trust lead to long-term relationships between you and our agency. Getting to this point means being upfront about how certain design requests could possibly increase your budget.
Because of this, we never slap surprise fees on a project that already has an approved estimate. Instead, we are transparent about what is part of your project’s scope and give you a heads-up about anything that could fall outside it.
Let’s look into some of the most common things that can bump up project costs and how to deal with them.
Read More >>