DESIGN CHATTER
Guggenheim Unites Their Global Footprint With Design
Nov 20, 2024
The Solomon R. Guggenheim Foundation has unveiled a striking new visual identity, designed by the renowned agency Pentagram, to unify its museums in New York, Venice, Bilbao, and the upcoming Abu Dhabi location. Drawing inspiration from the Guggenheim’s iconic architecture and its unparalleled access to unique art, the redesign features a geometric logo symbolizing a “constellation of global locations and a shared vision.”
The design elements are intentionally minimal, allowing the art to remain the central visual focus.
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2025 Trends…Yep, Already
Nov 15, 2024
It’s too early to put up a Christmas tree, and already the 2025 trends reports are starting to roll out! Anxiety about the passage of time aside, looking ahead at trends that are on the horizon is important for graphic designers to make sure their work is relevant, current, and meeting the expectations of an audience. DepositPhotos has curated the findings of search trends of 41 million users of their platform to dive deep into their predictions for what’s next.
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What Font Matches Your Personality?
Nov 13, 2024
This is very much up our alley! Like all graphic designers, we take fonts VERY seriously: they can be the difference between customers converting to being turned completely away (Comic Sans, anyone?) Adobe has created a personality test that matches your innate traits to a popular typeface. The Adobe Acrobat team asked AI to write emails in the voice of 13 different fonts, as if that font had a personality, and then collated the qualities in a succinct way that anyone can find their font soulmate.
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A New Look For Bose
Nov 08, 2024
When rebranding Bose, design agency Collins focused on more than just a new look—they aimed to tell a story that matched the brand’s legacy of audio innovation. The new brand identity, built around the tagline “Sound is Power,” reflects Bose’s commitment to the future, while honoring its 60-year history and iconic, existing logo. Key brand updates include a fresh typeface (all the rage in graphic design these days!) and a custom wordmark that was inspired by the movement of sound waves.
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Graphic Design Book Club
Nov 06, 2024
There’s no doubt that graphic design is a fast-paced industry, with trends, styles, and preferences changing seemingly overnight. How is a good designer supposed to keep up with all the latest and greatest? The internet is probably everyone’s first thought, but graphic design books are invaluable resources for deepening your understanding of design principles, learning about great design case studies, or keeping up with trends. Creative Boom is here with a list of some of the best graphic design books,
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Sherwin Williams’ Color Capsule of the Year
Oct 25, 2024
Move over, Pantone: Sherwin Williams is here with not just one Color of the Year, but Ninne, in a carefully curated color capsule of the year…2025, that is. 2025 marks the 15th anniversary of SW’s Color of the Year, so they decided to mark it with a bang and appeal to a wide range of personalities and design styles, making sure there’s a hue for everyone. From bold golds to subdued blues, you can express yourself knowing you’re up to date,
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