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DESIGN CHATTER

Here on Design Chatter, we post the latest and greatest about KEYLAY, helpful industry information, creative design ideas, small business need-to-knows and the occasional off the wall post just to lighten your day. We hope you enjoy, and we encourage you to comment and share the posts on your social networks!

2024’s Best Vinyl Album Covers

Jan 17, 2025

The 20th annual Best Art Vinyl Award winners are here, showcasing the best album cover designs of 2024. Artist Rajni Perera took the top spot with her stunning artwork for Hiatus Kaiyote’s Love Heart Cheat Code, and second place went to Lulu Lin’s bold, electric designs for Fontaines D.C.’s Romance, while Louis Browne landed third with the reflective cover of Carlita’s Sentimental. This year’s winners prove that vinyl isn’t just about music—it’s a platform for incredible visual storytelling.

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A New Look for MotoGP: Faster, Forward, Fearless.

Jan 15, 2025

MotoGP just got a major brand refresh, thanks to legendary branding agency Pentagram. The new identity captures the speed, motion, and adrenaline of the sport with a sleek, custom logo inspired by the way the bikes lean on the track, a custom dynamic typeface, and a flexible color system. Designed to be as bold as the sport itself, the brand embraces MotoGP’s evolution into a global entertainment powerhouse while staying true to its more humble roots.

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Where Did The Hood Ornaments Go?

Jan 10, 2025

Jaguar had the Leaper. Mercedes had the logo proudly standing up on the hood. But that’s all become a thing of the past: where did the hood ornaments go? Hood ornaments were a critical part of automotive design, and for a good reason: they began as clever disguises for radiator caps over a century ago. Drivers loved the look of them, and they morphed into “car mascots” and were created into stunning works of art. Over time,

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Why DIY branding could hurt your business

Jan 10, 2025

Looking for ways to save money? Cutting costs on design and branding might be one of the first places to start. If you’re a startup or established small business, DIYing your branding and design is tempting because it removes the added expense of hiring outside resources or additional team members.

But what you save by doing it on your own could cost you much more in the future. Let’s get into why DIY branding is attractive,

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Creating a memorable brand identity with few design resources

Jan 10, 2025

Around here, we believe memorable brands aren’t just born. They’re created. However, if you’re working with limited resources, creating a new brand and doing it well might feel just out of reach.

Good news. It’s not.

Even in less-than-ideal conditions, you can create a visual identity that makes your company’s brand unforgettable. We’re going to share our tips for how you can make a memorable brand and visual identity when every penny counts.

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A New Look for Good

Jan 08, 2025

Rao’s Homemade, the pasta sauce company (if you haven’t tried it, you’re missing out) stirred up something special over the past holiday season: a first-ever limited-edition marinara sauce bottle label designed by New York artist Timothy Goodman. The artist, known for his bold, playful style, reimagined the classic Rao’s label with pizzazz, adding illustrations of basil leaves, garlic bulbs, and tomatoes, as you might expect. The resulting label is as delectable as the pasta sauce inside.

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